… in pretty damn deep trouble it seems. For some time now I’ve said that Microsoft should concentrate on their strengths on PC and allow XBOX to be their tertiary objective or abandon it altogether. Because Microsoft has done the same thing SONY did ie. concentrating on the damn video games rather than on what they know to do well, their nightmare might come true. Or rather, it might already be in some form.
Let’s go point-by-point.
Are the pads eating the PC markets? Yes, but only if we assume that the iPad and other smart devices are something else than PCs. Pads and smarthphones are not some sort of magical thing of their own, they’re as much PC as laptops. The proper way to put this would’ve been that non-Windows based PCs are eating away from Microsoft’s share.
Are employees really converting away from Windows based PCs? I’ve discussed this with people who work on government facilities, and they do admit that there’s iPads for certain purposes, but majority of the work is still made on machines that have actual keyboard. As such, while iPad is certainly taking its place in the work environment, it’s way too early to say whether or not it will completely replace Windows. Perhaps a sort of paradigm shift is happening, where we are going towards more LACRS devices from Star Trek.
Now the third point is completely true and Microsoft can only blame themselves. The GUI of Windows 8 has got a lot of hate for a reason. For one, it abandons a lot of functions that users expect from Windows. it doesn’t help that Microsoft has emphasized on the touch-screen function a lot, and if you’re a home PC users this functions becomes more or less completely useless. When I gave the retail version of Win8 a throughout testing, it was clunky, rather horrible and felt that everything sank beneath something. Microsoft should have looked back what worked and not remove whatever they liked. Will Windows 8 replace Windows 7 like all other versions have done previously? It’s hard to say, but I’ve heard rumours that this wouldn’t be the case in every institution.
Windows 8 is also the reason why loyal developers are moving away from Microsoft. Technically this point, and all other up to point seven, can be crunched into one sentence that sums it all up; Microsoft dedicated too much of their attention to XBOX and 360 that they forgot where their true business and strengths were. Because of this Windows’ development has taken a hit and clearly the company has lost their sight on what the hell they’re doing. You can see that a lot of Windows’ properties has changed since the XP for worse, thou there are truckloads of improvements as well. Still, we all can agree that something was never right with Vista or 7, and we call agree that as light and efficient as 8’s core might be, it’s functionality is pretty damn awful (unless you train religiously on it.)
It’s no surprise that as Microsoft is losing in their main front, the XBOX series is also suffering. XBOX doesn’t bring in any money and only spends whatever Microsoft has made in the 90’s and early 00’s. There has been some reports about Microsoft making loss with every 360 sold, so if Microsoft would lose their main pillar, ie computer OS monopoly, the company would be in very deep trouble.
If Microsoft won’t get their business together, the worst possible scenario is that Windows loses its place in the work environment and the next XBOX will bomb worse than the PSVita. It’s their third time trying it, and I really hope their get it right. However, the blowing winds tell me that this won’t be the case.
However, while we certainly can judge MS and SONY at this point, the earliest point we can say anything about the Wii U’s success is after the holiday season. I’d put that somewhere around February or March.