Having less audience doesn’t mean you have found your audience, Frostbite

Because this is regional news post, I will be providing necessary translations for the short news story about how people heading Frostbite have just as much common sense as the American comic book industry or the video game industry when to comes to audience and profits.

Well, the news itself isn’t anything special most parts. Just after we read that it was aimed for the adult audience for the first time, we got the first glimpse of what’s wrong with this picture; they only sold 2100 tickets out of 2700.  While this could be seen as a good number, we have to remember that this convention and it’s relative Desucon (goddamn that’s still an awful name) has been selling itself out. With 600 unsold tickets, the difference is significant. This tells you that you have been doing something wrong that the audience you have has made a stance and voted with their wallets.

Change in sales is the most important marker that tells if the product has been good. Negative changes lead into drop of sales, while positive changes lead into raised sales. Numbers don’t lie.  If you have been selling 100% of your product, and you have had the possibility to sell even more, any drop in the sales are significant. Changes that has been made to the product man that they’re fundamentally flawed and the changes either need to be reverted or remedied. It’s laughably sad that Frostbite has been selling out in almost matter of minutes, a thing that further solidifies how they lost a lot of visitors and audience. They never aimed for profits, so I won’t go there.

“All the feedback has been positive. “

I hope they really don’t buy this. On the very first day it was announced that the convention was only for legal adults Frostbite’s Facebook got boycotting messages. Twitter discussed the matter as well. The sales give you feedback as well. They’re resorting to old corporate tricks when it comes to news here. They’re concentrating on the feedback they’ve got from those people who were at the event itself. That’s not the only kind of feedback you get.

Companies that only check the feedback current users give do not enjoy highest sales for a reason. Those that take notice of all kinds of feedback, as well as go their way out finding the feedback that can’t be collected, like the silent feedback of possible sales that were not achieved, enjoy high amounts of sales and continue to produce excellent products one after the other. Not only that, but they’re willing to do customer research and go their way out to cater more than just their core customers, garnering more fame and success while they’re at it.

Of course, all that matters for them is the people who were there, and not the people who explicitly stated that they’d not attend. They’re playing this out just like any other corporation would.

“He [Santtu Pajukanta] estimates that they have made slight loss.

However, not enough that the union’s finances couldn’t take it.”

Wait, if you’re going to talk about losses, then the aim has been to make profits. I’m getting mixed messages here. Of course they’re a non-profit organisation, so losses and profits don’t matter. Yet, in this short news, the representative talks about losses. Anybody really could’ve told them this before they even announced the age limit. They would have made profits with continuing the all-ages practice. They had a customer group which caused 100% sales. Of course abandoning your core customers will cause you to lose profits and make loss. If they wish to cater for a smaller audience, they need to have a smaller place or make the product more high-end, premium or deluxe in order to justify the ticket prices. Smaller user group with smaller sales mean usually demand more expensive and more higher grade product to balance with losses and profits properly.

“Winter event Frostbite will most likely be targeted for adult hobbyists in the future.

-The word of this event will be out there, and I believe that next winter event will have more visitors, tells Pajukanta.”

I have to wonder why the hell are they even doing this? The word is already out there. They’re like the 80’s US comic industry, proclaiming that they have found better audience, and then proceeded to have lose sales through the 90’s and still haven’t managed to bring in back the revenues they used to enjoy. There’s a reason why the comic book movies have been more successful that their comic counterparts. It’s like Bioware saying We want the Call of Duty audience.

They’re not even recognizing that the losses they’ve garnered is simply because they made a decision which reflected negatively to the sales and profits. Not that they’re ever going to see it in a negative light.

Frostbite had an audience that made it sell all of its tickets. There was a chance and place for a bigger event with me visitors. With this new Frostbite, they’ve effectively eliminated their chances with that. Good job at killing chances of growth! The organisers decided to take Frostbite and neuter it. It has never been a good idea to take an existing, successful product and change it to fit smaller customer group and expect it to be as successful.

There’s now an open slot for all-ages winter convention. With the change of pre-existing product for lesser loss sales, they’ve unwittingly opened the door for competition to offer superior product very easily.

Will the future Frostbites sell out again? That is possibility, as those people who were too young to attend this year might be old enough next year or the following. However, that’s not a good thing really either. That would mean that the hobbyists are losing in growth numbers. Do they really want to make the scene look like it’s just bunch of adults watching kid’s cartoons or animated porn? There’s more than just that, and taking these elements into account is just as important. Conventions are also the face of the subculture, and tending that image properly is necessary. This weigh, wanted they it or not, is on the people who make these events that are showcased in the news.

It’s funny how this, as a single case, is a good example how one change in a design of the product can cause you losses. The customers were clearly somewhere else than last time.

To be allow myself a personal statement for a moment, I would wish the the organisers would return to the all-ages model. All they really gained from this was alcohol on-site. That’s not a victory of any kind.

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