Different take on customers; People love clowns

Every hundred posts we take a different stance on customers and industry. Except something different from the usual.

One thing that is absolutely stupid with customers is their inability to realize who owns rights nowadays. It is the person who pays for them. In the creative industries, more often than not the company owns what the people produce. This is largely a standard in the creative industries. Movie companies own the rights to the movies they produce as they pay for the writers and directors to make them these products. This applies especially to video game companies, where they employ people to create these games. It’s their damn job. It has always been about money and it will always be about the money. You own what you pay for. Except Steam users.

People are saying Konami is taking Kojima’s baby away. That is nothing short of horse shit. Kojima may have been the creator behind Metal Gear and yet you need to remember that it has been a job for him. He did it because he was employed by a company to make games for them to sell to the customer, not for himself. If you want to own what you do, you make it yourself. Now Kojima has all the possibilities to exercise his freedom to put  a new company and have free hands to do whatever he ever wishes. Of course, it may end up being absolute shit, as any and every creative person needs to be reined in to cut the excess far and rot off from the product and fry it to perfection.

The whole recent thing about Konami’s and Hideo Kojima’s downfall is an example where there is an idol worshipping cult following one man and his wish to make money on the expense of these cultists. These people have been sucking Kojima’s dick to the extent that Kojima has been waging a power struggle with Konami, that much is evident from the recent events. It’s easy to see how Metal Gear games have been eating most of the budget Konami has been able to sustain, and seeing how Konami almost became Kojima the Company, it’s no wonder either one would’ve fallen.

Do Kojima’s fans even know what he does? He has been mainly the idea guy behind the products that carry his name, the guy who directs and writes them. He has been in the role that is essentially a project leader and less the person who sits down and makes the game, i.e. programmer most of his life. Don’t be mistaken, his contribution is important and vital, but he would never had the products without the people who actually got their hands dirty with the games. Then of course you can question his writing, as it is cliché as hell and extremely derivative from Hollywood movies. Of course, you can even question if the Solid series is even all that good when you have hours upon hours of FMV, a prime example being Metal Gear Solid 4 with its laughably small gameplay time compared to the insanely long movies. It’s no wonder his ego has grown across the years with the fanboys backing him up every time, while other projects have been killed in order to save money for Kojima’s next brain art. Konami could release that ready Bomberman game and make good money, but it seems that at the time they didn’t care about that franchise.

What is even more stupid is that the fans seem to think nobody else could do a Metal Gear game, which is absolutely laughable idea. There are four examples of Metal Gear games that have little to none to do with Kojima and all have been taken in with great acceptance. Snake’s Revenge was first sequel to the MSX Metal Gear and was met with high praise. Fans have done pretty good job by rewriting history with the Internet, but they don’t stand a chance against people with memory, much like how Zelda fans want to rewrite Zelda II as some sort of awful game and a black sheep of the series, despite it being a huge success. It’s only the younger fans in both series who are pushing this kind propaganda, because that doesn’t fit their world view. The AC!D games had nothing to do with Kojima, and despite their different gameplay nature they sold relatively well considering they were on PSP. Portable OPS was the first Metal Gear game that was met with incredible hatred from the fans because Kojima’s name wasn’t attached to it, showing that they are easily swayed if one person isn’t associated with it. The game tried to shove home console Metal Gear on handheld and suffered from it, and its follow-up Peace Walker is actually less a Metal Gear game than its own thing. This brings is to Rising and how the series has changed with the time. Every game series, outside certain exceptions, have changed significantly throughout the years and will continue to change. There are times when new franchises are made under the same overall brand name, much like how Solid is different from base Metal Gear, so is Rising from Solid.

If you want to talk about game series that have sucked after the original creator has left them, consider the following; game industry sees constant staff changes. A creator may be programmer early on, but later kicked up to become a producer, thus having less to do with the actual production of the games than their overall visage. Miyamoto is a prime example of this. We know of his interviews that he made some coding in Super Mario Bros., but after the he most likely never has touched a line of cone, but has been directing them. Nevertheless, Mario games without Miyamoto’s involvement have been more or less big successes, especially the Game Boy Mario games.

Metroid is a series where you had the original creator killed by a car accident and was given to a whole different company to produce a 3D Metroid. We can argue whether or not the Metroid Prime series is better or worse, but we can’t dispute that at least the first game managed to deliver top notch 3D Metroid experience.

Then you have Mega Man, a series that had its original creator not even being involved after the initial design phase. Inafune has stated that Mega Man as a concept and design was ready before he was brought in to take it to the end. Inafune has been the person working longest with the series, and yet the most important changes to the series and its success should go to those who have worked under him. Then you of course have Minakuchi Engineering and Inti-Creates, completely different companies from CAPCOM, making excellent Mega Man games with Inafune in the producer’s seat. Minakuchi Engineering did better job with Mega Man IV and V on the GameBoy than CAPCOM’s own staff with Mega Man 5-8, or Inti-Creates with 9&10. Of course, people love Inafune and were willing to give thousands for his totally original piece of work that would have been produced anyway, and it ends up looking like crap.

Devil May Cry is an example, where the high staff changed after the first game, and then proceeded to make the best games in the franchise. DmC by Ninja Theory is the exact opposite, where people who didn’t give two cents about the customers or about the franchise got free hands to butcher it. You can mostly put that on Inafune and his wanting to have Western developers to make CAPCOM games. Thank God that Irregular Hunter X FPS game never came to be.

But of course, consumers want to idolise those people and think they are their friends. Of course they act like they’re the customers’ best buddies, because that’s good PR. They don’t care about you, they never had. They only care that they can keep their work and get your money. It’s business, it’s work. You have to make a living. It’s easier to become superstar developer with immense amount of fans looking up to you, as this give you leverage over the company you work for. A cleaver customer would be able to see through all this and look at the product itself rather than the clown marketing it to you. Fan boys are willing to dish their money into anything these clowns slab their name on, even if the product is laughably poor and that’s just sad. Of course, you are completely free to enjoy poorly made products, nobody is taking that away from you.

It’s a common kind of psychological phenomena, where the customer thinks a company or an individual is their friend because they make speeches or advertisement that promote a product in a way that hits the spot with them. It’s a well planned show, a rehearsed one. The words are chosen carefully as are the expressions and movements. It’s a show. All they care is to make a product good enough to make that living.

But of course, the customer rarely can even make a difference between a designer and a designer. Ask them what design is, and the chances are they’re either making shit up or call it art. Of course you can ask them to define something more specific, like what is product design, visual design, production design, service design and so on. Design is a mess, so it’s no wonder only those who work in the industries can get what design in itself encompasses. This of course has the trouble of customers and companies making shit up like responsible design, which is more or less a mindset that should be included in any design than its own field.

Outside graphic and visual designers, it’s more or less uncommon to see the designer to do the actual work himself. In production, like with games or movies, you have loads of people working on the product and you should never underestimate the amount of work these people do. It’s a collaborative effort through and through, and it is a travesty to see one person getting all the credit. But hey, why should the customer care? All they want their product and to have nice clown to love.

I’ll be honest; it feels a bit weird to “celebrate” 500th post like this, but it’s already a tradition. Next time; Nintendo NX and how Nintendo is doing on the rights tracks again.

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2 thoughts on “Different take on customers; People love clowns

  1. Except the people that are afraid of them 🙂 As for Kojima’s baby… it wasn’t his baby. Taking a baby away is what happened with the Dead Island game. Dead Island 2 isn’t being made by the same team, because they went on to make Dying Light. No one cares about Dead Island though.

    Kojima and several other celebrities in game development do certainly have cults protecting them with fandom. Anyone can do the job, but you need a famous director or actor to headline something that big budget. Like eh the game will already take X millions, why not tack on some expensive name?

    1. You can’t take away something they don’t own. Whoever employed the people to do Dead Island (even if the original team was the creating team) paid for these people to make the game. And yes, nobody cares about Dead Island.

      The question that we should be asking why have the developers become so popular in the customers’ eyes? Does a game need the director’s or producers’ names tacked on the box? Mega Man didn’t have Inafune’s name on the box, Mario games don’t have Miyamoto’s name on the box, Metroid or GameBoy didn’t have Gunpei Yokoi’s name on the box, none of Yu Zuzuki’s games had his name on the box. Kojima is an exception, which stems from his wish to bring more Hollywood flavour to games. If you look at this history of games, there are titles like Snatcher that have more story than game. If there is a need for a big name to attract that big budget, then something is wrong with the product from the get go. Hollywood is a good example, where directors are able to rake in million dollar budget by their name alone, only them to put out absolute garbage. That expensive name is true to its phrasing; Kojima has, without a doubt, cost millions to Konami ever since he became able to do whatever he wished for.

      Konami wants to make a clear cut difference. Removin Kojima’s name from MGSV may have been a bit early (personally, I would say the best place would have been whatever Metal Gear series comes after) but a company needs to make a strong statement where they stand. Of course, Japanese business culture may be partially a strong element here. Take Hudson for example, where after acclaiming it Hudson basically ceased to exist, despite them having a ready Bomberman game that Konami refuses to release. Historically speaking, kings’ names have been removed from stone tablet to rewrite history or to simply remove the acknowledgement of their deeds due to whatever they have done. One could see the name issue as Konami reclaiming Metal Gear title from Kojima’s rule. It is true that Kojima has said multiple times that he won’t work with future Metal Gear titles, but he has always returned, Why? It’s not because nobody else could do it, but because it was his job, and it is far more likely that Konami just threw enough dough at him.

      If Metal Gear can not survive without Kojima’s name slapped on the cover, it’s rightful place is in the grave.

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