Think of a logo with text, or check the logo on the product that is nearest to you. If I’d ask you to write what some of those logos say, you’d might write something like Hitachi, Sound Blaster, Battlestar Galactica, Talisker, Canon, Muv-Luv and so on. After all, that’s what it reads on the package.
Logos don’t always write the title or name correctly, for whatever reason. Often they do, but every now and then you came face to face with something that’s clearly written wrong on the logo for the sake of making or look good or other reasons. More often than not, it’s aesthetic. That reason fails on more or less on every level, as anything can be made aesthetically pleasing.
Josh Hadley had a little rant some time ago about how all the current 21 Jumpstreet products write it as 21 Jump Street, with the space in there. He based it on how the original show’s logo clearly shows how it’s supposed to be written as one word. However, it more or less was found out that the registered trademark is 21 Jump Street, which is also the street name and thus used in home media splashtexts and on other materials. Hadley’s rage wasn’t in needles or without any merit, just wrongly directed. We would assume that what the package says is true, we have no reason to assume otherwise.
This has of course lead people to misspell certain products because the logo misspells them too. It says so on the package is more or less moot point when reality is that the logo was made by someone who didn’t give a shit about the correct form of the title. Mega Man is one example of this, sort of.
Above is all covers for the Classic Mega Man series. You can see clearly that the games’ logos change from game to game until 5, after which that arching logo became more or less standard for the series. 6 changes the rows for the latter part, but otherwise it’s the same as 5, 7, 8 and Legends’ games titles. There’s some changes for sure, but outside that the boxes held their way of spelling right. Even when Mega Man 9 and 10 came out, their parody boxarts used the correct spelling. However, at some point somebody at CAPCOM really lost it and didn’t know how Mega Man was spelled.
The Mega Man X series followed the lead that the Classic series had made, but the shift to PlayStation seems to be final nail in correct spelling’s coffin for a time.
For whatever reason, somebody at CAPCOM decided that Mega Man should be spelt without the space between, despite this is incorrect. This change happened to majority of the games released after 2000, after Legends 2.
Mega Man Battle Network, Zero and ZX all use the the misspelled title logo. Even the unreleased Legends 3’s logo uses the incorrect spelling, and distances itself from the established look the series already had. Starforce logo is interesting in that sense that it hints towards the space, but for whatever reason reads MegaMan, so take that as whatever you wish.
The problem with this is that even thou officially the correct written form is Mega Man. Years back in some interview or QA, or possibly even via an e-mail inquiry, a CAPCOM representative stated that the series is officially written with two words, space between. This makes sense, as Megaman is a registered trademark. However, in Japan Rockman is one word. The name would’ve been used in West as well, but there is already a game named Rockman. Marvel also has a character named Rockman. There is also a line of amplifiers under Rockman title. More recently CAPCOM has been able to start correcting what they write in their logos. Mega Man Universe logo has a space between the words, signifying that they really are getting on with it. The recent Project X Zone 2 trailer also spelled Mega Man X without any troubles. Seems like whoever is in charge wants to make sure they are using their registered names in order to keep everything in proper shape.
Why people still write Mega Man incorrectly is solely because CAPCOM themselves couldn’t make head or tails how to spell it. It doesn’t help that there was no real guideline when it came to translating the games, so the translators themselves had to make calls, which ended up with Mega Man X5 with its peculiar character namings. PlayStation era saw some renewal for the franchise, and it’s pretty clear someone wanted to follow the Japanese logo and use similar font with the imported red triangle behind the text. The X series saw some restructuring too, and while I still think the PlayStation logos is best of the bunch, it could use that space in there. However, it was stylistic choice to eliminate it from there, but that’s like eliminating the spine while drawing people for better poses. I’ve got no idea what the hell was wrong with CAPCOM of Europe during the mid 2000’s, as they redrew all logos in horrible style that didn’t fit anything. However, this style was more or less used across the whole Mega Man brand family that was going on at the time, a thing I could get behind if the logos’ look were at least decent. They simply don’t fit.
I can’t fault the customer from not knowing what is the correct spelling form, when the company in charge of the product can’t get their head around how to spell in titles. They’ve been taken into a big misconception, but nowadays I don’t see any reason anyone to type Mega Man incorrectly any more. The information is out there and there’s no reason to correct one’s habit. Of course, idea of changing incorrect spelling one has been using for ages may be very uncomfortable with many, but then again that’s also a way to determine when a person got into the series. People who became fans of the series post-2000 will write Mega Man as one word, as older fans tend to use the correct form.
This, however, is completely different situation from Spider-Man.
I’m sure all you who have read comics are more or less familiar with the above logo or some variation of it. Yet, it’s frequently misspelled as Spiderman in general use. There’s no excuses here; the logo spells it right, the company gets it right (most of the time), the movies use the right name and so on. It’s like some sort of common agreement with the consumers and fans to drop the – from there, or sometimes replace it with a space. It’s sort of counter Ys; there is no ‘ in Ys.
From this we can ask if logos and their text should reflect the actual name of the product. Personally, I say that is a must. There is no reason to write Coca-Cola as Cooking Cila just because the designer could make a better logo out of it. If that would be the case, kick the designer out the door and get someone better to work on it. Outside that, I would say it’s good form not to stray away from what actually reads on the text. It’s not illegal to misspell your product name in the logo or title on the box, that’s not false advertisement. I guess common sense should be used here the most, rather than think too hard whether or not to intentionally misspell your product name. It could end up being embarrassing.