If you’ve visiting pretty much any Mega Man related sites as of late, you’ve probably noticed that there’s absolutely nil news on Mega Man on itself. Rather, the sites have turned into general Keiji Inafune & related news. These sites are more or less a good example of consumer idol worship, where the consumer idolises any providing company that has a face to associate with.
By associating their favourable opinions on a product via a face that sits high in the company, the consumer is more lenient and forgiving on any misgivings a company, or rather, the person has made. This is why Keiji Inafune himself is pushing his games and always pulling his history in at every single turn with Mega Man as this causes people to associate him with the good memories. Of course, if you didn’t care for Mega Man, it’s a miss. A face can’t really attract every kind of consumer towards the company, thus sometimes you see multiple faces.
Nintendo employs the multiple faces tactics with Reggie, Iwata, Miyamoto and some others to the extent that these people have become the brand. Inafune is his own brand, and those who worship Inafune will follow him and ignore whatever would come. While Nintendo has kept the name Nintendo as the brand, it can’t be ignored that it has become a tertiary brand over Miaymoto and company rather than the corporation itself.
Millennials trust face more than the corporation. Baby Boomers on the other hand stuck more with the companies themselves. The Internet and social media has changed this quite a lot, where Millennials are more dependent on the opinions of their peers and social media in general. Some Youtubers have become influential in what can become successful and what will fail, especially when it comes to entertainment industry. User created content often becomes as something that’s just a hobby, but then becomes a full-fledged job. A consumer becomes a provider in this case, and companies often want to influence these entrepreneurs in order to maximise their positive image. It’s not too uncommon to see consumers starting to idolise these sole providers for information and reviews. It’s a double effect if the consumer feels attached to both big corporation and smaller provider.
It should be noted that Boomers trust far more their friends and family on recommendations what company and product is to be trusted, whereas Millennials trust anonymous sources slightly more, and are three times more likely to turn to social media for input. Millennials are also far more willing to engage with companies for a dialogue, despite they recognize that this dialogue will mostly be used to tailor a product to be more successful on market and advertise it further.
Here the whole face things really applies. While a face is still attached to a company, these faces usually are represented as the consumers’ friend and someone who levels down with them. This is your normal marketing tactics and it works. How many Nintendo fans think Reggie is their friend in some manner and wants to bring the best entertainment you can have? Or how Miyamoto is a struggling artist who has to fight the corporate power to realise his true dreams of the perfect game? Reggie has become the brand and reflects Nintendo in many ways, and Miyamoto’s filthy rich who can do whatever he wants as money is no problem. Hell, he is a semi-professional dog breeder. It should be noted that Miyamoto has been producing force in the vast majority of the games that are associated with him rather than named as Designer or Director. To put that into an extremity, it’s like sitting in a chair and yelling people how it’s done rather than getting yourself into the work.
It’s no wonder Mega Man fans are sticking with Inafune in this regard. His name is largely associated with the series, despite he too worked more as a producer than designer or the like with the series. This applies especially to the GameBoy Mega Man games, which were outsourced to two other companies. Minakuchi Engineering is the people tend to remember most, as they produced the better games in the series and managed to think outside the box with Mega Man V with Mega Arm and managed to make Mega Man X 3 stand apart from the two predecessors, a thing that divides opinions.
It doesn’t help any that CAPCOM is doing nil with the Mega Man franchise at this moment. There’s that collection coming up, which amounts to very little. They are basically watching their own creation, the Church of Inafune, having sermons to their idol without profiting any of it.
Red Ash is another spiritual successor to Mega Man Legends, which means you’ve most likely played the game. Lost Planet’s engine was made to be used in a Legends game, and they play very similarly to each other. E.X. Troopers is far closer how the engine would’ve been used in a Legends game, thou the whole hub-mission instead of overall-dungeons makes the game a very different experience. It’s like playing Monster Hunter with Legends mechanics.
Red Ash in itself shows that Inafune is willing to push his image with Mega Man out there. Mighty Number 9 has gotten a lukewarm reception from various funders already, and there has been some criticism on franchising the ever living shit out of it before the game is even out. With this much hype, it better be successful. Red Ash follows the same lines, and it’s very clear it’s a similar copy of Legends, and to this extension, Lost Planet in the sketched looks and mechanics they’ll put in.
Inafune is a businessman and knows that he has a following that will buy whatever he puts out. The same applies to Miyamoto. Putting your trust in the corporation or in the face is something a consumer should avoid. Nobody is your friend, everybody wants your money. It’s up to the consumer to say whether or not they’re willing to throw their hard earned money at them.