For some time now I’ve been expecting Microsoft to return to their native PC market. Gears of War Ultimate Edition is hitting the PC via Windows 10 Store. Similarly, Forza 6’s slimmed down version is getting a release via Win10 store as well.
What does this tell you? This tells you that Microsoft is unifying PC and Xbox One.
The Xbox brand has been less successful than Microsoft wanted it to be. From the very first console, it never dominated the market anywhere to any extend outside the America. The Xbox lost to PS2, the 360 lost to the Wii and Xbox One doesn’t seem to sell anywhere. These have translated into losses very fast, but Microsoft’s vast monetary resources have kept the brand afloat.
Not only that, but the consumer has made clear what sort of OS they prefer. Windows 7 is still the most used OS at 52.34% market share, followed by Win10 and the goddamn WinXP. Nobody liked Windows 8, and it looks like Win10 is gaining foothold because it’s a forced update. It offers something to the hardcore gamers for sure, but that’s a niche audience at best.
UWP, the Universal Windows Platform, aims to run platforms on both PC and Xbox. Seeing how Microsoft is turning Xbox into a gaming machine that can be upgraded in hardware, like almost any PC. Hell, at this point they should do away with the Xbox brand as a console and start selling them as gaming designated PCs. Wouldn’t be the first time somebody has done that either.
On top of that, Microsoft wants to get into the whole Augmented Reality stuff.
It seems they are restructuring themselves harshly, but something doesn’t seem right. They’re not making a clear-cut difference with the console market, but they are teetering on its edge. With the upgradeable hardware they are essentially announcing that their targeted consumer base will be smaller than previously, as most console gamers are not into modifying their hardware in any way.
This weird split won’t push either Xbox side or the PC side if the UWP in the way they are hoping for. Digitally, the UWP acts as one platform, but we always have to remember that there exists a large amount of different hardwares running Win10. For the cross platform to work as intended, all UWP games would need to be tied to the Xbox side of hardware in performance and options. I do not see a scenario where UWP would allow any Xbox game to use the full potential of the PC hardware because Xbox hardware exists.
On top of that, DirectX 12 will be Windows 10 exclusive and that won’t affect anything. Rather, if UWP will utilise it, the Xbox will most likely get an equivalent update to it.
UWP and Win10 Store will function as digital game console, much like how Steam works, and that is what Microsoft will have an uphill battle with. Steam is without a doubt in a monopoly position when it comes to digital platform on PC. Both EA and Ubisoft tried their own thing and failed. GOG is sticking around as a good alternative for older games. Some have expressed the worry that Windows 10 will put games behind a walled garden, forcing people to use certain software to access their games to begin with with always online functionality, but you’d think they already got used to it with Steam.
Xbox as a brand had some root as a console name, and had dedicated fans just like everything else. However, unlike most of Nintendo’s consoles, both SONY and Microsoft were always the hardcore red sea competitors. But now there is an ad floating around with a modified Xbox One claiming that Together we are ONE, and especially mentions how the whole thing goes from the best casual games to a new generation PC gaming. It’s laughable and implies that PC gaming is the hardcore market, which it really is as we’ve discussed previously.While it’s sidestepping the hardcore fallacy, it resorts to casual fallacy with no care in the world.
The Xbox One seems to become a Steam Machine in many ways, an incredibly dumbed down computer for games.
None of this matters if the software they’re offering isn’t up the task. Microsoft can reorganise the Xbox brand and their PC side as many times as they want to, but without the software to push either one, they will fall flat. Gaming on consoles has always been about one thing and one thing only; games. With Frankenstein’s monster -esque change they’re making won’t benefit the gamers or themselves as long as they intend to mix PC and consoles together.
I see this becoming another failure in Microsoft’s ventures. Zune failed, Microsoft phones failed, Microsoft’s tablets have been failing and now their consoles have failed and are being turned into third-rate PCs. The only reason Microsoft is still around is what made them big in the first place; Windows. The OS installation base is still large and Office is still largely a standard, but with their misadventures and constant screw-ups they are doing their hardest to fuck this monopoly up.