This really turned into a Monthly Three, but this one will be shorter than the two previous. By continuing the theme, who were the ones talking about casual games before it entered the consumer lexicon? The industry, and a bit later, the press. Gaming press never had the best reputation out there and by each year it went from bad to worse and still struggles to be a creditable field. Back in 2015 Reuters had a laughable result when it came to finding journalists with integrity in video game press. While I wouldn’t use Tumblr as any sort of valid source, this one was supported by the recent consumer movement.
This isn’t a discussion about either of those really. Nintendo Power was seen as Number Uno source for Nintendo news, and it really was. It was sponsored by Nintendo and was an excellent tool for them to advertise their products. The same applied to television and other stuff like cereals, the usual stuff. Nintendo’s death has been prophesied each generation since the NES hit the shelves, but Nintendo hitting the lower markets with wider consumer base and building up from there has always been a disrupting model. PCs at the time saw the advent of a new console generation and berated them for their backwards technology, but PC in the end you started to see console-like games on PC because of their success.
During the third generation you saw Nintendo making the market place as we know it nowadays, and when competition pushed their harder edged console aiming for the high-end users with the Mega Drive and PC-Engine, Nintendo pushed out slew of games that again hit the lower market and build their library towards the higher end market throughout the years. However, Nintendo did not repeat this cycle of disrupting the market with the N64 or GameCube. It would be Sony’s PlayStation and PlayStation 2 that would gain the favour of the lower market due to its insanely large library.
The industry hates when Nintendo is successful, because it pleases the low-end market. Their low-end products usually end up being on the same level, in cases if not better, than the higher end market’s. Either the competing companies fight or flee the marketplace, and usually when you see companies fighting Nintendo they fail because they have some of their low-end team working on a visual copy of a Nintendo game, but not the heart of function. Sonic the Hedgehog was a competition done right when it first came out and kicked Nintendo into fighting mode.
If the industry doesn’t like when Nintendo goes against their wishes, so does the press more often than not. The modern casual-hardcore division is most likely because of Nintendo’s success in disrupting the market over and over again. However, Nintendo doesn’t seem like their history because disruption requires work and effort. It seems whenever they decide to forego disrupting the market, they end up with turkey of a system in their hands.
The current state of gaming is nothing new. PS4 Pro and Project Scorpio are just another round of Atari 5200 against newcoming titans IntelliVision, ColecoVision and Odyssey 2. However, the differences between Sony’s and Microsoft’s consoles are rather miniscule and their library are largely the same. The only competition between the two platforms really is about brand loyalty and the few handful of exclusive games. They have the possibility to make them stand apart, but seeing how MS is absorbing Xbox as a brand back to PC and Sony’s pretty much at a loss what how to proceed in the future, it would seem that Nintendo’s NX will stand as a unique piece. If Nintendo aims to disrupt the market, expect the same old songs to be heard, just tweaked for the modern audience.
In the end, gaming is all about consumers’ choices. Kevin Cook put it well in Playboy’s January issue in 1983: The choice you finally make from among all of these games will depend largely on your personality and on what gets you off. Some of that decision will boil down to whether or not you want action or good looks – every former high school boy can identify with that.
The gaming press will tell us what the industry wants us to hear. After all, they are dependant on each other. The other brings them news, while the other is essentially their PR outlet. It’s not the normies or casuals that want to take your games away, that’s what hypersensitive parents and puritanical movements or such are for. Practising common sense and training your media literacy with an industry like this is a must, and that should be applied to elsewhere as well, like on this blog.