I’ve discussed how traditional television has been changing to on-demand services for a good while now. What I haven’t discussed much is that this has removed television itself as the central point of the living room, which also means the devices connected will see a drop in significance. Physical media itself won’t disappear as people have been saying for the last ten years or so, but the form it is in will change accordingly.
Granted, saying that television will die is a hyperbole of sorts, but it fits. Just like how VHS died to make room for the VHS. Same shit, different boxers.
I’ve been watching NFL in my local American burger joint on and off, and while I’ve gained appreciation and understanding towards handegg as a sport, it did make me think how easy it is for Big D to showcase something like this in the modern era. Through that I came across the news about NFL viewership plummeting, and while NFL’s popularity has been going down, this is an indicate of where things are going. As television has become decentralised, so has our habit on how we consume it. While we do have differences in how we consume television across the world, the similarities trump them. Just check one of our old ARG Test casts to hear about it.
The game consoles will follow in suit, and if the rumours of NX being a hybrid off home and handheld consoles are true, then Nintendo has probably foreseen this trend. The high-end console gamer will not decantralise his television too easily, he has too many consoles attached to it and too many games yet to be played. For the low-end consumer who infrequently gets consoles and is still rocking his Wii, this won’t be a problem. The industry and some of the high-end consumers have already labelled NX based on the rumours as a gimmick and as the torpedo that will sink the Nintendo ship, but they did that with the Wii too. As a reminder, the Wii made shittons of money.
If the NX is a hybrid console, playing both home and a on-the-road market, it would indeed look like Nintendo is taking into account the death of traditional television. If this road proves to be true, then we have to wonder why do both Sony and Microsoft invest millions into research and development of new ultra-HD consoles that have no central point? While both of these machines could be used for their streaming services, this field is largely overtaken by other machines. After all, these dumbed down PCs will always fight a losing battle if they try to tackle a market outside their own realm. Microsoft learned this after one year of trying to push their movie, television and music streaming services, running back to high-end gamers with tail between their legs. One could argue that Microsoft has seen the death of television like Nintendo, then it would make sense for them to absorb Xbox as a brand back to PC. Sony on the other hand is fucked and nowhere to go.
Console as a media center is largely something that the last generation aimed to realise to its fullest extent. Before that PS2 could play DVDs, but that was laughable at best. Only the original PlayStation model was any good as a CD player either. You always had better dedicated devices for all that, and people tended to favour those. Now, you have tablets and whatnot with their wireless receivers everywhere and you’re able to stream whatever you want wherever you want whenever you want. That’s a harsh battle to fight against, especially when you’re trying to remind the consumers that the main thing the device is for is games. Consoles have been always at their best when they are aiming to deliver a console experience to the consumer.
Whenever Nintendo decides to fully reveal the NX will have three results. First, it will show what sort of device it is, confirm or de-confirm rumours that are about. Nintendo has not fueled the rumour train themselves, and that’s good. That has controlled the hype train, and the best thing what they could do now is to control the exposure from their and developers’ end as much as possible. This is simply to ensure that things won’t leak before they are finished, as consumers sometimes tend make false deductions on one or two trickles of valid information.
Secondly, it will show the direction Nintendo will take with the NX. Whether or not it will continue the way of the N64, GameCube and the Wii U (and Virtual Boy) is still an open question, and personally I would so much prefer returning to the NES, SNES and Wii style mindset that has profited Nintendo the most and has produced best games they’ve ever developed.
Tied to the second point is the last one, which may be the most damning. Thirdly, NX’s revelation will tell us how Nintendo themselves sees where console gaming and television itself is going. Nintendo has a spotty track record in certain aspects, but they have a solid one when it comes to defining trends and dare I say innovate whenever needed. The D-Pad just being perhaps the primary example. Let’s not forget the use of mature technology that they engineered when it came to gaming, though that has been less prominent with their more recent consoles to an extent.
The death of Nintendo has been predicted since the late 1980’s, and now consoles overall are predicted to die. However, it is far more reasonable to suggest that just like music purchasing has changed throughout the ages, game consoles will change and take new shape. They serve a market that’s incredibly wide, if the industry would just decide to provide both high and low-markets. That’s why Nintendo can disrupt the industry so easily when they decide to do so.
Competing as a multimedia device in an era where almost every device has a screen of its own and works as a fully fledged multimedia device is, to repeat, a losing battle. Game consoles and games themselves can only make an impact if they are designed and sold as games first and foremost. With times changing, the device these games are played on have to represent the era, and the era of television as the centre of our homes is coming to a slow end.