XBonX

I wasn’t intending on commenting this year’s E3 at all. Why? Life’s busy when you’re working your ass off and doing favours for friends. Nevertheless, here I am, repeating the same song I’ve been singing about Microsoft year after year; they need to get their shit together and move away from pushing PC gaming to console platform.

Let’s start with the beginning, the Xbox One X. If there’s something Microsoft and other console companies should learn from Nintendo is that naming your console is important as hell. The 3DS and Wii U both caused confound consumer confusion. Wii U was mixed as an update add-on for the Wii at its first unveiling. 3DS went well in comparison, but there was a period of confusion as well with those who aren’t Red Ocean consumers. The name is absolutely retarded. XBox One was backwards as hell and the title Xbone was well deserved. Xbox One X is a step towards the worse. You know have Xbox One, Xbox One S and Xbox One X on sale and Microsoft is talking about a console family. If there’s one thing that most people seem to agree about consoles is that they’re meant to simplify and straighten the whole business of playing games. This is the same shit that Valve did with Steam Machines and that went so damn well. At least give it a proper name to make it stand apart, like Xbox Scorpio or something. Having multiple systems for one console (family even, if you will) sure worked great for Sega. Certainly, the game market is different, but so is the economy and people are more savvy, generally speaking.

Hell, even the people on stage had to correct themselves first not to say Xbone. That tells quite a lot about how much people are respecting the brand and name of their flagship gaming console. Furthermore, why did they live through There’s no greater power than X? X+1 is greater than X. If they wanted to keep this philosophy going, they should’ve started naming their consoles after powers, like Xbox². Shit would’ve made more sense. Microsoft now also has a console with three Xs in there. Have fun with even more XXX jokes in the future.

The whole hardware centric mentality is computer gaming culture. It’s the same old song. History rhymes with itself, this time with 4k gaming. Remember when HD gaming was the next thing after the Fourth Generation of consoles? People still had their non-HD LCD television sets everywhere in their living rooms, CRT televisions were still a very common thing. Many miss the point that television sets costs loads of money and people are resistant on purchasing new hardware. Consumers will go their way out not to purchase extra hardware until something breaks down, unless they’re the forerunner technophiles that need to have the latest shit right away.

How much Microsoft pushed 4k as the defining trait of their software (and how this represented how XbonX was the most powerful console ever) tells how affairs are in a sad state. 4k is just becoming a standard with consumers (it’ll still take beyond 2020 before they’re widespread enough to be called common) but standard HD is something that’s just set in. The transition period is longer than what either Microsoft or Sony expects. I’ll give them this, future proofing their console is a decent idea, but it doesn’t really help when all your showcase games are either something that people have been playing on PC for some time now, or don’t look any better than what’s out right now. Microsoft is chasing behind Sony, but at least they’ve realised that VR is dead and weren’t pushing that. There were no gimmicks.

However, XbonX is the antithesis of current Ninth Generation that is the Switch. While XBonX emphasizes on living room gaming, the Switch’s hybrid status is where consumers have already gone. 4k means very little when people have a HD screen in their pockets to consume their time with. Microsoft is targeting the very core of Red Ocean consumer with their line of products. Xbox probably will stay successful only in the US, Europe and Asia just don’t give a damn about the aims Microsoft has for it. It doesn’t help that most of its games showcased were either ports of PC games or timed exclusives, meaning that the XbonX basically has no exclusives. Costing at $499 (I can guarantee that it’ll cost more in Europe) and having about fifteen multiplayer games prevously seen on PC and backwards compatibility with the first Xbox’s games, the price is far too high, especially when we can already foresee both Nintendo and Sony dropping their consoles’ prices just to give Microsoft the middle finger. Well, Nintendo doesn’t even need to, they just need to roll out some good software. Sony on the other hand needs distance themselves with the VR.

If there was one thing that further cemented the fact that Microsoft has their priorities mixed. Ten minutes of showcasing a damn car in an electronic entertainment expo is like promoting a new television show during an opera play. The whole Porche showcase was aimed at the hardcore racing and car fans. Sure, it’s always nice to see companies have licenses for real life cars for racing games, but this sort of masturbatory self-congratulations over getting a damn car taking your time away from games nothing short of short sighted. They should’ve just showcased it on-screen, introduce the driver and tell the people to check the car out on the stage floor and have a separate event there with further emphasize on the whole real-fucking-sportcar aspect.

Let’s not forget that most, if not all of the demos shows, were scripted from the get-go and will not represent the finished version. This tendency is unethical, no matter how much develops and publishers want to cover their assess with labels stating Does not represent finalised product or some shit. There was clearly an emphasize on certain titles over other.

Somehow watching all this has made me very weary. From a general perspective, there was nothing new. Those who follow modern PC gaming even a little bit have no need for the console, and Microsoft didn’t introduce anything worthwhile. Their emphasize of supporting the creative people who work in the industry and wanting to create the most powerful console to let these people to realize their dreams doesn’t help jack shit if they’re not going to listen to the consumer wants and wishes and only concentrate on mediocre trophy products. Hardware does not make or guarantee a good game. They’re not missing this point (though this can be doubted), but their market spiel is just overriding everything else.

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