There are times when a company shows how out of touch they are with their global audience. It is understandable, keeping in touch what world-wide audience is like or wants can be a difficult task, but knowing some of the basics should be doable for every corporation working outside their own borders. Nintendo’s recent Investor Q&A summary shows that while they may be seen a worldwide brand, their concern is still in Japan first and foremost, just like with every other Japanese company.
There is a quote in this Q&A that really shows this;
I’m sure we surprised everyone with the use of cardboard, but it is not so far-fetched if you consider how familiar the material is at least to Japanese people who from a young age use it for play and as a material for creating things such as fancy crafts.
Maybe this is just one of those 3D things Nintendo always goes on about.
On a more positive side, a PDF released around the same time properly presented Nintendo’s plans to continue the Nintendo Classic Editions. Which actually throws a monkey wrench to Miyamoto’s point in the Q&A about Switch going to have a longer life span. With these Classic editions, Nintendo has effectively extended both NES and SNES’ lifespan, the same way they did with Virtual Console. These consoles selling out and being put back into manufacturing puts an emphasize how stupid limited console cycle really is. A console has as long cycle as the parent company wants it to, whereas consumers really just want t good games. Fanboys of course disagree about on what platform, but that’s another topic. The main dish of this meal is how prowess and hardware barely matters when the games are just that damn good. The selection on these Classics editions of course could use some revamping, though I’ll grant this to Nintendo; they make one helluva first entry to video gaming.
Nintendo’s classics don’t sell because they’re some sort of revered holy objects, though to some that may be a reason. They sell because the consumers have a certain want these classic titles fulfill and what modern Nintendo does not have and have not beaten. In Nintendo’s Earning Releases, specifically their Supplementary Information about Earning Releases, you can see a trend appearing when you backwards; 2D Mario titles in the Million-Seller list. New Super Mario Bros. 2 was released in 2012 and it’s still making on the list and keeps appearing there since 2012, with New Super Mario Bros. still appearing there as well.
The New SMB line of games are not (or should I put that were not?) high-budget titles. They were games made on the cheap, and they sold like gold in most cases. If Nintendo would put the same level of care and intention on titles like New SMB games that they put on Super Mario Odyssey, they probably would see even further increase in sales. New SMB line was a nice throwback, but 2D Mario never got the glorious return it and the consumers have been demanding and wanting. Instead, it gets wah wah music with cheap 3D and we get cardboard.