On July 6th, âge announced that ixtl, the company that was put up in 2011 to manage their copyrights and IPs, has now been renamed as anchor. Their website has also been revised accordingly. It would seem that anchor’s role is not just to manage âge’s rights, but also to design stories, i.e. story content creation of sorts. XR experience can be loosely equated to VR and other experiences that might come in future, e.g. themed hotel room or such.
This comes in the wake of Avex Pictures acquiring ixtl in 2017, ixtl having a survey for international and Japanese consumers what they’d like to see from them as well as Avex and Graphinica announcing they have established Flagship line, a company to produce goods, such as animation, games and VR titles.
Perhaps most importantly, anchor’s site specifically teases a new project coming soon, there is already something in the works. Considering Avex Pictures took notice of the million dollar Kickstarter, renewed interest to revamp a company branding and other changes, it should not be too hard to guess what they’re ramping up to.