Some time ago I read an article about why video streaming platforms like Netflix will go by the way of the Dodo soon some time ago. The main argument was IP and copyrights and how they strangle the system. Not in the way you’d think, but because they allow companies to have a monopoly over a single show and not allow it to spread around to other streaming services. This supposedly leads into a position the monopoly over a show leads into an unfair competition as other platforms don’t have the tool to compete, the same show. I wish I could remember where I read this, because its so goddamn dumb. I have to wonder at what point we dipped over that consumers think two different platforms can’t compete with each other unless they have the same product in the lineup. That is nothing less than misunderstanding how two competing companies compete with their products. This to stay relevant to the blog, we’re of course going to use games as an example.
Super Nintendo and the Mega Drive competed each other just fine without largely sharing the same library. While the SNES dedicated itself to be a role playing machine alongside other games with slower pace, MD was more about the arcade action, all the while PC Engine had loads of shooters and B-Tier action games. Despite their preference in genres being rather clear, especially in the US, where MD had a sort of infamy for sports games among certain circles, the three consoles did compete directly with different entries in the same genres. Sega had Alexx Kidd to counter Super Mario Bros. before Sonic the Hedgehog was around the corner, and PC Engine had titles like Shubibinman and Valis, though Valis is more known for its Mega Drive entry in the Overseas market. Nevertheless, the series’ halcyon days were on the PCE. All these offer a different kind of platforming experience with their own flavour of style and approach, with varying degrees of success.
On the RPG side, Sega had its Phantasy Star and Shining series of games, with Koei bringing its Uncharted Waters series to the table. PC Engine had Cosmic Fantasy, Cadash, Vasteel and such, though Far East of Eden was first largely a PC Engine game before it jumped the ship when PC Engine effectively died. SNES had its fair share of RPG most already know, ranging from Dragon Quest to Final Fantasy.
The point I’m trying to make with all that is that streaming services aren’t dying because one service has a monopoly over a show. While it is true that people don’t really want to subscribe to a service just because it has one or two shows they’d like to watch, and seemingly have gotten used to the idea of everything being one place, these companies compete with each other with their unique libraries and takes on the same base concepts. Any station or streaming service could have tackled Game of Thrones with their own high-budget, semi-realistic adult fantasy epic if they had chosen to do so. None of them even seemingly attempted this. The same can be said for Star Trek Discovery, though The Orville was its direct competitor, and by all means, did get far better reception and is the show with superior writing. Star Trek Discovery currently stands as the show with the stupidest writing among all shows we have now, which doesn’t exactly spell promising future for the upcoming Picard series, especially now that Amazon picked it up after Netflix supposedly doesn’t want anything to do with modern Star Trek. I can’t blame them.
Back when The Addams Family debuted in 1964 on ABC, it was followed by The Munsters six days later on a rivaling network CBS. It is often mentioned that Bewitched first aired at the same time as well, though on ABC. While this sort of pace of production probably will never be matched nowadays, shows also have longer pre-production and hype period before they ever come out should make it easy for different channels and streaming service to put up their competing shows. While The Munsters enjoyed better ratings, it has been criticised for relying more on elaborate make-up and special effects over creative writing and show content. Perhaps that why The Addams family has stuck harder to the global pop-cultural schema while The Munsters hasn’t seen as much growth or appreciation, despite that relaunch attempt with Mockingbird Lane, a serious horror take on the series, which got less than appreciative reception.
Two different providers rarely compete with each other with the same product; they compete with two products that offer the same baseline consumer experience. This is why console business has become more twisted, as both Xbox One and PlayStation 4 offer largely the exact same baseline experience with all the multiplatform games, which means most of the third party companies don’t really care which one might succeed more over the other. Well, unless the first party games manage to install a large userbase, then the third parties will follow in-suit. All the generation winning consoles had the largest library of games exclusive to them.
While television (streaming is just modern television) and gaming are two different kinds of medium and forms of entertainment, the comparison is still apt. A monopoly over a single product is not a problem in itself, as long as the product is not one single, all-encompassing product that allows no other to enter the market. That’d be true monopoly then. We can make jokes about Microsoft and Windows all we want now, but that’s effectively what people who wish there would be only one console, one streaming service or one provider for anything really. No company will be altruistic if they have the whole market in their hands, they will take as much control as possible and squeeze. Much like how Disney is doing by amassing larger and larger amount of media property and companies under their belt. Disney is already the largest media empire we have, and if things continue to move to this direction, we are going to end up with few extremely large corporations controlling the media landscape.
However, Disney still has competition with Warner-Brothers. Perhaps the most relevant competition is their Looney Tunes against Disney’s Merry Melodies, or in modern era, DC vs Marvel. Two isn’t exactly a healthy market and there are more comic labels out there, like Dynamite, but the Big Two are most well known across the world. It is far from a healthy market still, and the competition is questionable at best at times. On silver screen however, Disney has taken the lead in the Superhero movie department with better quality scripts, though the future can be questioned.
While these corporations have ownership over whatever they are legally owned, nothing can keep from other companies or individuals using these materials as a source of inspiration and create something to compete. However, fans will always be willing to make fan games or fiction instead of creating something new and original. One of the many reasons why original homebrew and indie scenes can be very fresh places to visit occasionally due to new ideas propping often up, independent of the major providers. DL Site isn’t good just for porn, but for for wholesome new games and other content as well. Sometimes both.
No, streaming services aren’t going bust anytime soon because they can’t compete with the same show. However, if they are not able to provide a quality alternative, like how The Orville is to Star Trek Discovery, then that’s problem either in the creative lead department, mismanagement, or simply because that section of the consumers is not their target audience.