A lot has been said about the events in recent Blizzcon at this point. I do recommend watching a version of Diablo Immortal‘s reveal, like this one with Youtube chat enabled at the side.
The instant reaction of the fans can be summed as negative, if we’re diplomatic about it. After few applauds, some of which are always warranted or given by the staff around the group, there is no cheering. The sound of disapproval is silent, and Wyatt Cheng, the presenter, feels the pressure. He didn’t expect things to go this badly.
Blizzard’s core audience is PC gamers. Mobile may be branch of PC gaming, but the core audience is fundamentally different due to the user interface and culture around them. A person playing a high-end PC game is not exactly interested in shoving thousands of dollars into Fate/Grand Order. By making their big announcement a mobile game to an audience that doesn’t want to play their favourite franchise on a mobile phone. This sort of announcement should have been a supplementary one alongside something more important, not the main dish itself.
The Diablo Immortal QA is a travesty, full of non-answers. Around the mid-point, a fan asks if there are plans to bring this to PC. There are no plans to bring it to PC at this point, which nets booing from the audience. Rather than taking this professionally and simply not react to this, the presenters directly counter the audience by asking if they don’t have a mobile phone or a tablet. This is the very moment Blizzard loses the audience and their fans. Their stance, attitude and reservations are on the edge thanks to the very silent reception of cinematic trailer. Simple business presentation rule in events like this is never to attack the consumer, especially when they are your core audience. You want to keep them happy, you want to tell tales that would put you in their favour. By asking if they don’t have phones to play the game with is the exact opposite what you should be doing.
Even if the audience had phones to play with, how many of them have a phone that can run modern mobile titles? Mines only few years old and some of the new ones just crap on it. Some don’t own a smartphone at all, instead opting for a standard mobile phone. Tablets had a big boom at one point, but not all people own a tablet, opting for a laptop or just not having a need for one.
No, it’s not an off-season joke, but this is a downhill road they can’t recover easily.
Following Capcom IR relations post, the reader should have a grasp why Blizzard wanted to do a mobile game. The possible revenues from that market are larger than the ones on PC or consoles. However, just like with Capcom, Blizzard has to fight a battle against money-making trains that sink pretty much everything around them. The aforementioned F/GO prints money every single day. It’s easy to see Blizzard thinking they can grab the market with a well-known IP, and by having a company that has a history of doing mobile games they most likely consider themselves to have money in the bank. NetEase is rather infamous developer in that they push micro-transactions in their games harder than most other companies to the point of being exploitative. Even the Chinese Diablo fans seem to be livid about this.
However, just as Capcom recognizes they lack the skill and know-how with mobile games, the situation seems to be the exact same with Blizzard. They will gain some whales to gain money from, but whether or not the game will turn out a title to rival big name mobile games is something only time will tell. Blizzard can only hope that it will.
The mobile market is already seen loads of Diablo-like games, and it would appear NetEase has opted to basically reskin an existing game of theirs, Crusaders of Light, to serve as Diablo Immortal. While Blizzard tried to response to the audience in regards of this in an interview with IGN, they don’t dismiss this, but effectively dance around the issue. What’s one more game into the fray going to do, even with a recognizable IP?
Diablo Immortal‘s cinematic trailer on Youtube is one of their most disliked trailer, sitting at 17k likes against 437k dislikes. The number is skewed, as Blizzard has opted to moderate comments and the like/dislike ratio, which you can check via Socialblade. People have also been archiving the page. This isn’t anything new, the same thing happened with the Ghostbusters trailer.
Considering this sort of aggressive moderation is being done, Blizzard is not aware of their position as a product provider. The lifeline they have is their consumers. Blizzard doesn’t consider its core consumers’ wishes or wants, but they will monitor you if you play Overwatch and ban you if you misbehave in social media. Does Blizzard even care that they have a PR disaster in their hands? Probably not. As with many other things on the Internet, this one will probably be a blip and nothing more. Fans who disavow Blizzard will probably be back if Diablo 4 gets officially announced. A rumour is going around that they pulled Diablo 4‘s announcement because the development has been a mess. They missed their chance for a one-two punch.
Ultimately, this is both target audience and service failure. The target demographic of Diablo Immortal is not the same as with Diablo 3 or other long-running Blizzard franchise. By opting not to announce Diablo 4, even if was in a state where they could not show anything outside some concept trailers or such, it would have served better for Blizzcon, the place where the core audience came to. Their core audience response at the event leaves little room for guessing.
Of course, this being being the biggest thing in games news for the week, there have been people who defend a million dollar corporation from fans hurting their feelings. After all, this is their IP, they can do whatever they want with it. Just like consumers can decide what to do with their money. This has gone from one extreme to another, but calling dissatisfied consumers as Nazis is few steps too far. This is business about entertainment, and consumers have all the rights to decide whether or not they want to purchase or boo when they get slapped in the face.
This isn’t exactly a topic I intended to cover this soon after the whole Dead or Alive 6 PR fiasco. Tecmo sure has tried to rebuild their trust with the disassociated core audience with their latest update, but the damage from the initial barrage of news and statements is hard to recover from. Now, Sony’s stepped in for the third time to practice censorship on their platform. The brand that has been selling with the image of being the choice for an adult and mature electronics entertainment user is now a platform more prone to see your title being affected if the content has a sex-positive stance than Nintendo.
So, what’s it this time then? The Western release of Senran Kagura Burst Re:Newal will have its skinship mode removed in the PlayStation 4 version, as stated by XSDEED. This is not their decisions, but Sony has wished this to be removed, i.e. they have issued a demand that if this mode exists in the game, it won’t be allowed to be on the platform. Someone at Sony hasn’t played much attention, as this kind mode has already existed on previous Senran Kagura titles without any word from them. It would seem that someone in power has a level of dislike towards Japanese video games with certain kind of fan service elements to them. Furthermore, thanks to GTA’s Hot Coffee controversy, no game can have material that’s not approved remain in the game code. If Sony demands complete removal of Skinship mode, it means XSEED has to spend extra cash to remove all vestiges from the code, which may affect some other parts of the game if not done properly. Hopefully, all they need to do is to dummy out the directory files in order to impact the game’s code least possible amount.
Before this, Sony had banned Omega Labyrinth Z from getting a Western release. They disapproved the title, despite it had successfully gained ESBR and PEGI classifications. PQcube, the title’s publisher, had already had most, if not all, of their translation work done for the title and were ready to release it. Because of the ban, PQube lost time and money, probably necessitating them to choose titles with less risque nature to them and avoid niche titles at least for a time. In order to port the game to e.g. Steam, it would probably take an extra $10 000 to happen, something the company may not want to throw in.
Around a week after screwing PQube, Sony delayed Nekopara Vol1, a visual novel about catgirls, got delayed worldwide. The title was slated for Summer 2018, but searching for the title on PSN gives no results for it. However, going into Nintendo’s Game Store and looking up Nekopara there gives a definitive result. At face value, it seems Nekopara never came to Sony’s platform while Nintendo had seemingly no problems with it. Delayed until further notice, but fans of the series probably have picked this one up elsewhere already, like Steam where they can patch it.
We understand the logic just fine; these titles’ fan service is in nature that does not conform to overall Western values. These three titles are inherently Japanese and do seem over-the-top in their nature of handling the characters every which way. Nevertheless, this exact aspect is part of their charm and have their audience. Omega Labyrinth Z does not have the luxury of having a Steam port like Senran Kagura Burst Re:Newal. If fans want the game as intended and on console, they are required to import the Japanese version.
The issue of these characters being too young or the like has been discussed to death, even on this blog. I’ll always point out that this is digital and no human being is present, there is no exploitation or damage to done to anyone or anything. Dead or Alive Xtrme 3 is probably the best point to start with, and all these really raises the question if Sony themselves something to do with it not being published in the West and not just Tecmo wanting to showcase their sensibility towards loud fringe factions. If someone takes offense in how things looks, they can vote with their wallets and not buy the title.
Of course, the discussion that’s always sidestepped in the official circles is that this is taking away the intended artistry from these games, especially in case of Senran Kagura‘s, when an intended function and mode is removed. Sony and other corporations easily fling claims about games being art and such to gain image victories and promote the idea of games being larger than life entertainment like movies and music, which in reality all are rather mundane and at equal footing. When it comes to business and trying to stick to certain kind of ideologies, these words are flung out of the windows. They are pretty words, but that’s what they all are in the end. The industry, and the Red Ocean consumers, have been trying to sell the idea of games as art for so long that some of them take it as face value, but whenever a game is cancelled due to its content, censored because it might offense somebody or because the platform owner simply doesn’t want it for some reason, we are reminded that we are discussing an industry that is business and first and foremost.
Then again, perhaps we should consider games as art in its very classical form, where art is is just extension of craftsmanship and artisanal skills. Someonebody orders something to be made, a painting for example, giving the person money to pain what’s demanded of them and the artist fulfills the request. Art historically hasn’t been trying to express some deep emotions or find oneself, but to fulfill the customers demands and requests the best they can. No, it’s not commercial art, its art as it has been historically. Here we can argue whether or not the consumer should have the veto whether or not the artists, i.e. the developers and publishers, can put in their games as consumers are the one purchasing the end-product, but that would never succeed. The platform owners are just middle-hands, but they clearly have some sort of word what’s in and what’s no already, so the onus originally seems to be on whoever pays the biggest bill, often the publisher.
Sony, Microsoft and Nintendo directly in their wake, should take after Valve and allow free market to reign on their system with consumers being the end decider what’s successful and what isn’t. I’m as surprised as you are, didn’t see that coming. It’s almost crazy to think that Nintendo has been trying to make their platforms appear more mature with titles like Bayonetta, while Sony’s taking steps backwards.
As it turns out, it would seem Japanese developers are also required to censor their games from the get go on the table if they want to have their titles on PS4. A Twitter user uitachibana has some comparativeexamples between platforms, where PS4 versions have more risque scenes effectively blocked by a bright light. Visual Novel developer Light has come forth about Sony’s new policy, forcing the developer to censor their title in order to be released on the platform. Sony’s strict and aggressive approach on anything risque or sexually adult oriented content has prevented their latest title, Silverio Trinity, being published right after new year because Sony is not willing to approve the title.
The worst part of all, the developers have been instructed to plead their approvals in English, meaning that Sony of Japan has relegated this to another party, probably inside of Sony of America. This would effectively mean whatever agenda and politics this party wants to enforce across the platform, they can. The language barrier alone is large to both directions, and it is very clear that whatever party is in charge of the censorship doesn’t care about cultural differences or consumer wants.
I’ve often criticised modern video game developers, saying that they lack the tact of their predecessors both in and out of industry. One thing that has been an age old golden rule; don’t attack your customers. However, this latter part of the 2010’s has seen the media itself come after its consumers, like Gamasutra with their Gamers don’t need to be you audience article, which was echoed in numerous other outlets at the same time. For example, now beaten to death event where one of the staff members of Battlefield V outright told the consumers and outlets that if they didn’t like the direction where they were taking the series and the title, they always had the option not to buy it. A corporation shouldn’t really remind its consumers that wallet voting is the best way to make their voice the most heard, especially when some sort of controversy or contest is going on, as this effectively ended up in the game being delayed and the game overall taken to a slightly different direction.
To give a short run about what the whole thing was about, Battlefield has always sold on its more realistic take of warfare (within video games). The trailer shows a female character with a rather high-tech artificial limb going on a battlefield of World War II, and while such thing may have occurred, the statistical reality of that is absolutely minuscule. Well, completely impossible if it was a bionic enhancement, but I’ve read some disagreeing info. Outside this being an highly implausible scenario, the game’s demo more or less confirmed something that other series have done time and time again and rarely succeeded; we want the other game’s audience. Fortnite has been mentioned many times to be the target this new Battlefield target, changing elements of the series to fit this new mould to some extent. For any business, it is at least twice has hard to gain new customers than to keep the old ones, and trying to go half-cocked way in trying to do both is not the answer. Or you could be Patrick Söderlund and make this completely unrelated but politically much more rosy issue and tell your consumers not to buy the game. Unsurprisingly, after this debacle Battlefield V‘s release date was pushed back and the game is seeing further additional work to get it back into the Battlefield formula to a larger degree, but seeing how the game play itself suffers, not to mention the whole approach how the game has been designed, I’m not trusting that the game will come out at the top and satisfy any real consumer base as such. For context, give this video a look for the review for the demo.
Damage control is important, but it should really come from somewhere else than telling your consumers off. Well, I’m guessing we all know the reason why Söderlund is no longer with EA, nothing hurts a corporation more than losing massive sales due to single person fucking PR up.
Söderlund has not been the only person to tell his customers off. Total War: Rome II has been patched for some year now with increasingly more and more questionable changes in regards of historical authenticity. Scratch that, supposedly Creative Assembly’s stance is that Rome II is authentic, but not accurate. This is standard bullshit weasel worlds and the situation should have never achieved this point. What the patches have done is that the number of female generals with darker skin tone have seen a raised percentage, which would seem to contradict historical records. However, the thing is that the patch that changes the percentages are over half a year old. The current controversy is about Creative Assembly telling their consumers to stop playing the game, or mod the patches out. Again, it’s easier to give this a spin the narrative to something that’s politically more palatable than having a PR catastrophe at their hands. One Angry Gamer has a rather decent article on the debacle, but do keep in mind that it is somewhat one-sided.
I want to reiterate that no corporation should tell their consumers to piss off. The end result is that they will and they will go to the competitor, or simply go without your product. Especially with video games, which are a non-essential luxury product nobody truly needs, and there are always alternatives. Even in an industry that is at the top of the entertainment ladder, losing one big sale can damage a property to a point where it is simply cut off. Look at what happened to the sales of the most recent Mass Effect and where the series is now. A franchise once dead in the water is rather hard to resurrect, as it requires winning back the old audience first and foremost, and to make a splash in general. Despite the slow change of mass demographic throughout the years, the fact is that any product that is aiming to sell widely should stay universal. When brands get into politics, it automatically cuts a section of your consumers off intentionally. Your competition will only gain consumers through these actions. Your conscience might have it good, but not if your company starts going under. Imagine if something like Cif, the window cleaner, was announced as the choice of -insert politician and party you dislike here- and the company producing Cif now openly supports whatever political agenda or message they have. I’m making a wild guess a lot of people would trade brands if they would, for example, become pro-Trump in their next ad campaign. While this sounds like the issue is only on the business side, both Battlefield V and Total War: Rome II were affected by decisions unfavoured by large portion of their consumers who enjoy historical authenticity and accuracy. The results of going against the consumer has visibly affected the games’ contents negatively and their reception has seen a downfall. This can be seen especially in the reviews of Rome II on Steam, where it has seen a drop from Positive to Mixed. This is about a game that came out five years ago no less, so before the consumes were really enjoying the game as it was. Creative Assembly’s stance and message has also caused a consumer backlash, resulting their other games being rated downward on Steam, though there is no real reason for this outside consumers just getting back at the company. This is, however, nothing out usual, sadly. Rather than trying to force a round peg through a square hole, perhaps it’d be best to cater to different audiences with different products.
Perhaps it is the current economic situation, devs and companies can make choices like this. There are less threats overall, and pretty much everything is selling. Perhaps certain levels of recession where products are required to be worth the money invested is needed, and consumers have to select their purchase choices with higher rigor than normally.
Electronics is one of the better places to look for when trying to find consumer actions that are based solely on PR and brand loyalty. This is a topic I’ve talked few times around before, but with our 900th post, it’s time to take a different take on the consumer.
Anything has its hardcore fans that are willing to sit tight and spend money on the brand whatever it is. Be it emotional connection, great PR, lifelong ties to, whatever. The most important bit is that the consumer is hooked in and stays hooked. Apple is great in this. Their products themselves are not the best quality, don’t have the best designs and overall wouldn’t fare all that well in direct comparisons on the same level with other manufacturers. Apple’s marketing has managed to turn their PR and ad campaigns into a great social engineering project, where sale an alternative lifestyle rather than product itself. Apple’s marketing slogan between 1997 and 2002 Think different embodies this to a tee as an alternative style. You can argue however you want on the pros and cons of Apple’s PCs and phones, but when you start comparing Apple’s products to e.g. Microsoft’s, the way they sell the lifestyle to the consumer leaves no question which one has consumers worshiping them.
Just like in any field of life, no consumer is an expert in all. While some people may know ins and outs of cars and how to pick up the best value car, the same consumers probably wouldn’t know the best value clothes. Value in itself is a great marketing motif that any and all companies utilise. I’m sure you’ve seen Best Value being slapped around somewhere, but never found out how the value is counted. Consumers know that the advertisement is false to a degree, but accept that it most likely means more bang for the buck. At least it should. In case of most low-tier products, it can mean higher quantity of goods over quality, meaning the 700g chicken sauce you bought that cost as much as the 400g one tastes terrible and has been diluted with water.
As such, each and every corporation knows what sort of consumer they have and how to strike true with them. If you consider yourself immune to marketing, consider how you get your news and what your political views are. Politics and moral stances have always been one of the best ways to sell your stuff to someone, especially when it comes to information sources. We naturally hover towards information sites that either deliver news we care most about, or just give the best kind of news we want to hear. Even this blog is fault in this, seeing I tend to use sites like Nichegamer as sources. However, I do try to find the originator, if possible, in order to combat this personal bias. It is easy and even natural to lose yourself in this bubble and consider people outside as some sort of dumb opposition. This sort of Them mentality is rather often snidely encouraged for the sake of trying to tie the consumer further to the source.
Am I slowly painting a picture of consumer being gullible bastards? Yes, everyone in their own unique ways. It’s a science how to affect any demographic in the most favourable way and marketing has been taken to the next degree to the point of consumers nowadays not even realising when they are being advertised at. While legislation often limits how we are advertised at, the fact that your favourite character drinks Coca-Cola does affect you at some level. Repeat that a number of times and your association with the brand will become softer.
Internet ads are one thing. Another is are the companies’ own PR sections and dedicated corporations that specialise in long-term advertisement and social consumer engineering. One or two members of these groups can simply begin to use an image board, a discussion server or the like and begin to argue for the product they advertise for. This sort of invasive and subverting strategy works much better than direct ads partly because it is unexpected and partly because discussions tend to be trusted more. With direct marketing you know what to trust and what to expect. On a forum, you’re on a far less sure ground who is there to discuss and who is to sell you stuff. This should be expected on forums and sites ran and maintained by companies themselves. After all, you’re there mostly to be promoted at, as far as the staff is concerned.
Then again, we leak so much information of ourselves in daily Internet use, that corporations have no trouble deciding what to advertise to us. Consumer behaviour has become extremely easy to gather and predict.
It’s not all that hard to keep the consumer hooked to you, once you’ve got them in. You just don’t need to make any stupid decisions that would damage the image of the product overall, and you’re golden. The recent brouhaha about Battlefield V is a good example how a company can try to change the product in a way that should in theory appeal to another audience through changes that made the base audience unhappy. Don’t go around saying that if your customers don’t like it, they shouldn’t buy it, Unsurprisingly, wallet voting has worked and now the game’s been delayed in order to add more authenticity to it.
The most important thing after you’ve hooked the customer is to keep feeding their more goods to spend on. The whole thing DLC really is to keep raking in the profits after the initial launch of the game, or just give the core title free and milk the money out from everything else. After all, the consumer will pay for what they value, even if in reality the value is not there.
For the customer, it is a bliss and blessing to be able to buy something they crave for. For the seller it is nothing short of normal and standard business, and they can always cook up more stuff for you to buy and them to market you at in equally many ways and forms.
Screw the blog personality for this post. We’re doing this in-person. Shigsy had an interview with Bloomberg, where he warns other video game developers about greed. This is rich, coming from a dev who can do whatever the hell he wants rather than doing titles that the market has yearned for some time. It’s no secret 2D Mario titles sell more than 3D ones, but they’re too much work and bothersome to design. He’d rather have games developed like a school project.
Shigsy doesn’t really say anything especially worthwhile. His criticism on F2P and lootboxes echoes so many others, and you can read between the lines how there is irritation about mobile games with gacha are making tons of money. Fate Grand Order or whatever it was is making millions per day, supposedly. Shigsy saying the fixed-cost model hasn’t been a success is bullshit though. Something that has worked for pretty much everything thus far doesn’t suddenly become unsuccessful just it seems to be under fire now. Sure, Shigsy talks mostly in context of mobile gaming. Nintendo tackling mobile games has been criticised for good reasons, as the market is widely different from console game market. It’s like entering a market selling pizzas with hamburgers. There is a reason why Nintendo’s IPs on computers has always been handled by other companies, like Hudson with Super Mario Bros. Special.
Shigsy clearly likes the idea of subscription based gaming, like how Netflix is for movies and TV shows. To him, how games have been sold thus far seems to have failed despite gaming has become larger than Hollywood through it. F2P games with in-game purchases is greedy way to make profit to him, but this is business. You make money the best way you can. Subbing services on the other hand would still have the consumer pay a front fee to access titles to begin with, but just as with Netflix and other of its competitors, the question about what games would be available. Nintendo’s upcoming service for the Switch is abysmal in this, as the game variety they’re offering is extremely limited. A subbing service requires to have extremely wide variety of titles, and having something else than the same NES titles over and over.
It’s trite for Shigsy to argue for Nintendo wanting to bring their games to widest possible audience via mobile games. If Nintendo truly wanted to do this, they’re start doing third party games for Microsoft and Sony. That’s not going to happen, so what they’re really about with mobile games is cross-platform advertising. Show people who play games on mobile phones how great titles Nintendo has with selected IPs, and maybe some of them will be interested enough to jump the bandwagon with Switch.
This has been Nintendo’s strategy with across media platforms and consumables before as well. All the cartoons, toys, cereals, comics and so on were only to promote Nintendo’s games and consoles. Mobile phone games are the exact same thing, as their primary value is to advertise the brands and IPs instead of raking money on themselves.
I’m almost baffled how Shigsy thinks there isn’t already a culture of paying for valued software. Your normal everyday person doesn’t have thousands or millions to blow money on games. Hell, most people don’t even put hundreds into games. Outside some stupidly obsessed people, consumers have a very strong tendency on purchasing products they deem worthy. Nobody simply blows their cash on whatever kind of products if they can help.
Considering Nintendo of Japan seems to has jack shit understanding about global market, I wouldn’t be surprised if this wasn’t one of Shigsy’s and Nintendo’s brain farts how consumers act. The main reason why Fire Emblem and Famicom Wars never hit the West before GBA was because Nintendo’s staff thought Americans didn’t like strategy games, despite PCs being filled with them. Then again, this probably is partially true due to how most successful strategy games have been on PC, and we’ve seen, Nintendo didn’t deal in the PC market. Nevertheless, Advance Wars became more popular in the West than in Japan. Then you had Nintendo’s official, can’t remember who, proudly mentioning how Japanese children loved to craft and play with cardboard. Honestly, Nintendo’s corporate culture in this sense has their heads deep in their asses. This line really should be read that Shigsy wants a culture where games he values would be purchased. I bet he is still salty about Donkey Kong Country being the breakthrough title for the Super Nintendo.
Consumers already have a habit of paying money for applications and software they deem worth the money. Trying to act like this is not the case goes against reality. If this is some sort of jab at piracy and how Nintendo has been fighting against ROMs and the like as of late, it further shows how out of loop he and the rest of the company is. Virtual Console was a massive success to the point of titles outselling new games Nintendo was putting out. There is a market for these older titles, hence why people are willing to pirate and play ROMs. This the same reason why the Classic Mini systems are selling like hotcakes. By not offering a way for consumers to purchase and access them is effectively shooting yourself to the leg and not offering software people are willing to pay for. This isn’t any goddamn rocket science. The habit Shigsy wants consumers to have is already there, but they’re not willing to provide the software. On the contrary, they’ve killed all avenues to obtain these titles. Furthermore, piracy has promoted products far more than any other field; it is not an outright negative impact in itself. A pirated title is not a lost sale, as the case often is that there was no intention to purchase that title in the first place. Comparison with music streaming is false equivalency but its the best Shigsy can muster. You can’t play games Youtube either, so into the trash with it.
Does changing things into Netflix-like subbing service change anything in this? Of course not. If the library of games is lacklustre compared to other similar services, or even outright stores, you won’t see customers subbing. The price has to be low enough to warrant subbing to it as well, and lose all rights to the games. Never underestimate customers’ will to have ownership over what they’ve paid.
The approach to this review will not be anything different from any other review I’ve done thus far. No special treatment, no kids gloves on; I will approach this as any product reviewed in this blog thus far. It’s only fair towards you, the readers, and the staff behind the Kickstarter. However, I won’t be reviewing all the KS goods. I’ll be concentrating on the main dish most people probably got through their backing; the Kickstarter physical package, the Codex and the Destroyer Class plush. This will strictly discuss the items themselves, not their translation or such.
Let’s start with the physical package.
This is also the image that was used on Alternative‘s original DVD release. It’s honestly the perfect choice for this
At first appearance, the package seems pretty on-par. Despite using thin cardboard, the appearance isn’t half bad. The decision to put the description and all copyright information to the bottom is an interesting take, as now its reversible to every other direction. This breaks how commercial boxes are designed, which some perfectionists might find jarring, as now the box doesn’t flow well with other software boxes.
However, visuals aren’t all. While the box still feel sturdy in hand, the contents inside are loose. The image above is just before I opened the box, and I could hear and feel the items inside rattling back and forth. This isn’t great to any extent. A box like this should have necessary support inside to keep items in their proper places during transit, as now no matter what sort of stuffing is used around it the items can be damaged. So, let’s open this one up and see what’s inside.
This is exactly what I didn’t want to see; items rattling around in an oversized box. Because the box is made thinner cardboard, the same some DVDs have around them, it loses most of its structural integrity when opened. I can feel the CDs being lose inside their jewel case, let’s open that one up to see if they’re damaged. The case’s cover is nice choice though, but the back cover should have been revised. Maybe drop the song titles here completely and have them inside in an insert.
Luckily, only one of the CDs were loose, but the discs’ printing is not up to quality. While the chosen images are good in themselves, for whatever reason the images are lower resolution than the text, which itself is sharp. The typeface and font chosen for the CDs ends making these look like something printed at home. Furthermore, these discs should have been labelled as numbers, e.g. Muv-Luv Alternative Original Soundtrack Disc 1, not Volume 1. The fact that OST is used on the discs like this, and the fact that there is no kind of information who composed the songs, makes all this feel like a homebrew compilation.
As for the games themselves, the front covers are what you’d expect and look good. Nothing to say about these, but the back covers are another thing. There’s too much text on them. Even when these VNs are long, the descriptions should have been cut in half and with heavier emphasize on images. To use Sweet Home as an example, the flavour text is two whole sentences, being straight to the point. The word homebrew creeps back to my head with this, as things like Minimum Requirements should be on the box. Actually, they’re not seen anywhere on the packaging.
The discs however are rather standard, overall speaking. There’s nothing to mention about them, though I would’ve expected more legal text on all of these. Perhaps printing a monochrome image on the disc similar to âge’s Japanese releases should have been brought on to the table, as its much easier to make them look sharp rather than what might end up looking like a sticker on a disc.
I must mention that the disc I have for Muv-Luv seems to have been damaged somewhere along the way, as it has a strange arc on the underside. Despite this, the disc seems to be readable. There’s also a weird discoloration, as if something had spilled all over it inside. This might be a quality control issue, and I’ll be sure testing this disc further down the line.
The shikishi, a drawn image signed by the author, that came with the box is pretty great. Sumika doing a Drill Milky Punch is nice, even when it’s just a print and not a real thing in itself. The artbook uses similar typeface and font as the CDs, and doesn’t exactly look the greatest. Everything’s printed on a thin, glossy paper that in itself isn’t terrible, but the cover should have been heavier duty. The feeling the book gives is flimsy, plus it creases extremely easily. Corners will get damaged fast in normal use with this paper too. Because of the thinness, the pages are slightly transparent and the images on the other side bleed through. The images and character descriptions are on-point, though the complete lack of illustrator credits anywhere in the codex is a bit disheartening. Seeing the second and last to last pages under the covers are completely blank, these would have been great places to put them on.
Here’s how I solved the rattling the contents: I added two pieces of cardboard on both sides, and a support structure to keep the CD jewel case in place. To be completely honest, the outer box does feel like something you should throw away, as the package overall lacks any sort of premium feel to it. The added cardboard makes it feel more rigid and gives some extra heft. There shouldn’t be any reason for me to do this addition, but as things stand now, I had to. For comparison, here’s how Senran Kagura Burst Re:Newal laid its contents. Notice the use of sturdier cardboard, how the items are laid and fit perfectly, and the use of supportive thinner cardboard at the bottom of the PS4 case.
Well, let’s move unto the second big thing, the long-time Holy Grail of Muv-Luv Alternative source of information translated and recompiled with Lunatic Dawn content; The Codex.
The first impression of the book is nothing short of impressive. I didn’t expect hardcover version of the book, especially considering the number of pages, but first looks can be deceiving. When you stop and look at the cover, it’s not pretty.
On the right, you see the scanned cover of the Muv-Luv Alternative CODEX. On its left you have the same illustration, scanned from Muv-Luv Alternative Integral Works. I recommend opening them in Full View to fully see how badly the covers have been fucked up. Either someone forgot to pit High Resolution mode on in In-Design, or something seriously went awry during data process. Both covers have been printed in low resolution, while the cover text nice and crisp. While a book shouldn’t be judged by its covers, this piece can never be called high quality or premier product. A way to remedy this situation would be to create a dust jacket for the book with high resolution print on the cover.
However, the meat of the piece is on the pages. With some few hours looking through, there appears to be no real concern how accurately things have transferred during translation. There are also welcome changes, like changing Melee Halberds into Close Quarters Combat Melee Blade. While a mouthful, melee blade in itself is more than enough. Back in 2016 I wrote a post concerning the topic, which was comped with a review of TSF’s close combat weapons. I strongly recommend you to read them both if you haven’t. There is one fib that has leaked through, where BWS-8 Flugelberte is described to resemble a halberd, when in reality it resembles an axe. Or a bardiche.
The information itself is great stuff, but it shows that this is a book that’s glued together from multiple sources. The Lunatic Dawn content that’s in the latter part of the book is just bolted on, rather than taken and included into the book proper. The word on the street originally was that the book would need to be completely revised, but in the end it follows Integral Works‘ looks and design with the occasional change in order accommodate English.
The paper used is similar glossy paper that’s in the artbook. It’s a level heavier, but creases still extremely easily. Despite being heavier and slightly thicker, it still isn’t near heavy matte paper in terms of preventing transparencies, as seen above. Fingerprints will be abound while reading this book. I’m rather surprised that this wasn’t a softcover book similar to Integral Works or Mega Man & Mega Man X Official Complete Works, to which I compared IW to back in the day as well. Codex‘s paper is nowhere as heavy and hefty as the two aforementioned, but the book is third thinner due to the new paper. It doesn’t allow the book to have any air to it either.
Because of the glossy surface and the sheer amount of text, people with poorer eyesight will have headaches while reading this. The typeface selected is just small enough to cause extra strain on the eye. As everything’s also packed very, very tightly in this small size, people who suffer from either vertical or horizontal dispersion in vision, meaning certain letters will lose lines, making reading a chore at best, extremely headache inducing at worst. This is easily alleviated with the use of different typeface or slightly larger font size.
The use of this sort of glossy paper can also be a double-edged sword. While Yakuza 6‘s artbook had the same paper, some copies were completely glued together, some were completely warped and some had ink smudges all over them. The feel of glossy paper works best for single leaflets and photos. When going for a book like this, its still best to consider heavy matter paper first and foremost, as it offers longer life and cuts down possible ink and paper problems down to mere percents.
All in all, the covers are just a damn travesty, sadly. Well, that and one of the pages, p. 353, get repeated on the following opening. While accidents like this sometimes happen, this does sting of lack of quality control.
While the plushie is clearly different from it CG original, this is due to difference in reality and fiction. The overall quality is damn nice, chosen materials feel sturdy enough to give this to a child to play with. Interestingly, the back end has a sack that’s filled with grains rather than fluff the plushie is filled with otherwise.
It’s just a joy to see and have, maybe even the best part of the package in terms of quality. This thing really should see mass production. Clearly, there is a market for BETA plushies.
I’m sure that at this point it’s rather clear what’s the end verdict is. The Kickstarter original products are largely a disappointment in terms of quality. I’m not going to mull over whys or hows, that doesn’t net anything. They are what they are, now’s too late to do anything about it. Other items, like the ones in Yuuko’s Gift bag, have higher quality. Stickers are hard to screw up as are postcards (though mine are rather warped, requiring me to straighten them down.) It must be also mentioned that Valkylies has been corrected into Valkyries with the patches.
Those patches were produced by Cospa, company that produces cosplay goods, including the jackets and shirts that were on the Kickstarter. The pilot jacket may be 100% polyester, but I can’t expect a cosplay clothes company to manufacture clothes like they were actual military wear. The Drill Milky Punch T-shirt is at 100% cotton and I’m wearing it while typing this review. This extends to the dakimakura, which is of standard Japanese productions for items like it, I expected no less.
The experience with the Kickstarter goods, delays and pretty much everything including the end results of the goods probably affected negatively both backers and staff. It would not be surprising if this was the first and last Kickstarter we see, and the rest are done away with less fanfare, which would also mean no physical products would be produced. However, in cases like this, I would always strongly recommend companies and people looking into Limited Run Games, a company that specialises in doing limited physical run on goods. At the time of Muv-Luv‘s Kickstarter, the company wasn’t relevant, but now it has managed to establish itself just fine. For example, they are delivering Shantae: ½ Genie Hero‘s Kickstarter goods. But all this is academic at best. I can only hope that lessons have been learned, but have not allowed to snuff the staff’s spirit.
I’ve got no good end for this review. Shit happens, we will probably never know what, but the end results are in our hands.
In hindsight, this was to come. Developer named Love in Space has stated that Valve has halted their title’s submission in order to overhaul Steam to give more control to the consumer on what they see. This isn’t the standard Family friendly control centre Steam currently has, but something more robust.
This seems to indicate two things. First, Valve is taking their hands off as they’ve mentioned previously and accept pretty much anything legal on Steam. This would mean the end developers have to indicate elements in their software whilst submitting to Valve. This would tie directly into the second element, which is the user driven control.
How do you implement it? is the question.The best, quickest way would probably be to use the pre-existing tags Steam already uses for its titles, but whether or not these would be fitting is an open question. Sometimes, how a tag works for a title is rather obscure, referring to some element that’s not a major part in the title. Then you have the occasional tag that has nothing to do with the title. There would be a need for a far more stricter set of rules in order have a properly functioning control device. While possible that they’ll just use these tags, it’s also probable that something completely new will be used, as the aforementioned developer mentions that there is going to be completely new features that their title requires before Valve accepts it for Steam.
Was there a reason for a system like this? As Steam functions as a sales platform as much as it is a digital console, there is a need to split adult-only material from the more kid-friendly content. The split is similar how kids’ magazines are in one section in store, while all the rest are moved on the side or above the their stand. Another example would be how family movies and adult movies had different sections on a VHS rental store. Wasn’t the Family View already like this? Apparently not, as it seems to only limit what games are shown in the Library section rather in Store.
Seeing how the Internet really likes to rile people up and enjoy the outrage culture for better or worse, these last few years (or rather, last decade or so) has seen movements to accuse games, game developers and consumers for pretty much anything from sexism and racism to political agendas and lack of them. Valve has seen a lot of shit flung at them concerning their new policy, to the point of Kotaku labeling Valve irresponsible for allowing free market to decide on products.
This new feature that is being worked on is a solution that allows the user to censor their own Store page. This all fine and dandy, as this means people should be able to see what they want, ignoring the rest of the marketplace they might deem less of worth or somehow damaging for them or their family. As long as system does not force limitation to anyone else, or even suggest that certain content might be considered inappropriate, it should be passable.
However, it would seem this is a solution coming along way down, as Sekai Project mentioned some of their titles need to be re-submitted, and that they need to fill-in additional information for already passed software once the system has been implemented. Considering Valve has stopped accepting some titles like this for the time being, I’d guess they’re in a bit of a hurry with the system before publishers like Sekai find new avenues to move into. Valve wanting to put accepting software on hold for the time being until they’ve finished the system may be understandable, but it’s not the best approach concerning the publishers and developers who have their titles in this limbo state.
You will hear that this won’t solve any problems. Games that sites like Kotaku considers problematic won’t go away and will be developed and published. However, this is as good as any mediating solution, as the upcoming feature should allow these people can ignore their hated titles as much as they wish.