Using very sources or examples is never really a proper thing to do, but recently I can’t help but to feel that as of late more and more companies have been trying to expand their franchises at the cost of the core audience. I don’t mean the usual memetic way, but at the expense of the franchise themselves.
Take both Star Trek and Star Wars as an example. Hell, throw in Ghostbusters in there for good measure. I’m not wondering what the hell happened, because we know what happened in both cases. With Star Trek, we first had the Abrams’ reboot films, which weren’t great to any degree. He didn’t care about the franchise, he didn’t get it. Whatever he did wasn’t in the spirit of Trek and it showed on-screen. The same applies to the second movie, revisiting the same beats for characters like Spock being essentially reset to his original form in the first movie. The PR team directly lying to the audiences about the villain disn’t do any favours. After all, trying to remake what is considered the best of Star Trek movies is a tall task, something the writers and directors weren’t up to. Into Darkness is considered the worst in the series for a good reason, even if it hamfists the usual Trek message in like a truck. Third film may be a fan favourite from the reboot timeline, bu that’s little worth when the movie itself made the least amount of revenues.
All this is really ramps up with Star Trek Discovery, the least viewed Trek if we go by what Midnight’s Edge’s latest Trek video. The overall reaction to it has been less than favourable, but this is not surprising. Les Moonves micromanaged the show to the point of failure. He didn’t care for the franchise, but saw the potential in it to make money. What he or the rest of CBS’ staff didn’t seem to realise that failure would mean further losses on the long run. Any person running a franchise with fifty years of history and a cultural position will tell you that you don’t play the game for short-term gains. The Next Generation‘s later seasons, and the subsequent series didn’t dabble in current politics too much. Instead, good storytelling was at the front with the occasional thematic comment, much like how the Original Series had gone. Deep Space 9 had few episodes that were about racism and culture, yet these were woven into the story in a significant way. The same can’t be said about Discovery, which sadly pushes the politics over the story to the point of the main character Michael Burnham being unable to do anything wrong and comes out the most unpleasant main spot character across the franchise. Pretty much everything was driven by political ideology, with Klingons being turned into representation of political views.
Star Wars suffers from this same approach. Rather than tell a good story, a fitting story for the franchise, Episode VII gave us a terrible story that only got worse in the next mainline movie. The current Expanded Universe has seen vehicles for further one-sided agenda both in books and comics in a similar manner, and it all shows in the falling revenues.
There is no respect towards the franchises or the stories in either camp.
The best stories in either Trek or Wars have been fantastical character pieces. The comparisons of current politics have always been present, but largely in an allegorical method or as motif that is woven in to the overall fabric. You may not notice them, but your brain sure does. This is where so many modern stories fail. For example, the struggle between the Rebel Alliance and the Empire is an allegory to certain war with small and technologically weak group fighting a large and overpowering enemy, the Viet Cong against the United States. However, that isn’t emphasized to any degree within the Sequel Trilogy outside the setup.
The First Order from the new movies abandon this altogether and simply makes them sci-fi Nazi Germany, both in action and visuals. This lack of any sort of subtle approach undermines whatever the writer wanted to say to the point of making the First Order seem like Saturday morning cartoon villains, especially in Episode VIII.
The difference between the two isn’t just that Nazi Germany, or Nazis overall, aren’t just largely irrelevant nowadays as a political power, but also shows the fundamental misunderstanding of the franchise and its visuals. This applied to the older Expanded Universe as well, which explain clearly how the Third Reich marched into the cinemas. Abrams can tell us he is a fan of Star Wars how many times he wants, but the end result shows that he isn’t up to the task to write a good Star Wars movie like so many other before him. The same applies to largely almost every piece of SW fiction produced under Disney rule. It is understandable that Disney didn’t want to start making movies based off the Thrawn Trilogy or the like, as that would have meant they’d need to pone up some money for the original writers. The less they have to tie themselves to pre-existing stories and can make whatever the hell they can all the while milking fans’ affection towards characters like Thrawn, it’s all good to them.
Except when their movies are bombing and toys are barely selling. Disney is now trying to course correct the franchise with their next mainline movie, despite being adamant that nothing has been going wrong. Hollywood PR mandates a studio to keep their shit straight and tell nothing’s wrong, until sometime later they can just admit everything being gone to hell and silently try to fix stuff. It’d be better PR to admit they’ve gone wrong and are looking into ways to correct the matter. You’ll never see a studio do this though.
Trek is also taking a new direction, trying to capitalise on the success of The Orville of all things. ST Discovery‘s second season trailer already shows that they have a new direction, with emphasize on more adventure and fun, with Lower Decks being a straight out comedy from the writer of Rick and Morty. While we shouldn’t pass a judgement on series that haven’t even aired an episode yet, but an educated guess about their intentions isn’t hard to make. Discovery, by all means, has been a failure. Rather than looking at what makes a good Trek show and how to go on about it, CBS has opted to see what the direct competitor was doing and wants The Orville audience. Doing comedic Star Trek isn’t the way, doing proper Star Trek and not whatever Discovery ended up being should have been their first course of action, but that’s not how business is done when blind data is looked at without any consideration to the franchise.
Maybe all of these companies should look into making new IPs rather than bastardise existing ones to function as their vehicles. The Orville did it, against all the odds.