Nintendo itself is not the brand

Neither are their developers or any of the individuals we see on streams and in interviews. Nintendo’s value as a brand goes up and down according to what they do. While branding is often given to the visual design and flavour of a company or a product, everyone knows branding is a lot more. If not consciously, then through unconscious osmosis of simple consumption of products. Brand goes hand-in-hand with reputation and the perceived value of the product produced by the company. Naturally, the product’s perceived value colours the value of the company.

It is extremely easy to make your product to look bland, and once you’ve made that misstep, it’s hard to recovered. Mass Effect Andromeda is extremely bland bland game and thus its perceived value is low. Patches only help so much, and PR is what the publisher must do in order to recover from the failure. It’s even worse if the fans lose their perceived value on the game, and that takes some effort to do. Like making your characters hold guns in reverse and essentially making it inferior to the first title in the series. Much like other AAA video game titles, it’s a very bland, very grey product.

What brings colour into a product is disruption. Nintendo has a history of heating up the Blue Ocean and disrupt the market with coloured products, though they have a history doing very grey products that wallow in the Red Ocean as well. The Switch, as it is currently, is about disruption in the video game industry. Unlike Sony and Microsoft, Nintendo went with what probably is the future of console gaming and created a hybrid system.

To use car industry as an example, Volvo’s brand is security and safety. Their cars are not the most exciting things in the world, but they are very trustworthy overall and suit the best for everyone. Until somewhat recently you couldn’t find a car that would move away from this branding from their main lineup. This is because Volvo has begun to change this somewhat bland yet trustworthy brand image of theirs with premium cars that offer more exciting cars. Their image is not safety, but the content with the car and the options you can have.

Nintendo’s brand has been perceived similarly as kid’s and family’s console to play. A Nintendo console usually has a good variety of games for everyone to play, whereas Xbox is a first-person shooting game wet dream in console form (though that has been severely diminished with the lacklustre recent Halo titles) while Sony is that black console cool kids who like hardcore games go for. The original PlayStation followed Nintendo’s branding as a whole family’s future generation console, but at the same time used Sega’s not-just-for-children approach. While the PlayStation had games that kids enjoyed, it also had titles like WipeOut that hit the cultural club scene if the latter 1990’s. The N64 on the other hand wasn’t everybody’s console due to the sheer shit tier library it had. Saturn was ever successful in Japan and was mostly staying within then-passed arcade port title. As much as it hurts Saturn and Dreamcast fans, arcade ports didn’t cut it any more at that point, and arcades themselves were starting to die out.

People don’t just buy what companies are selling. They buy the perceived product the company is selling. Shit in a can isn’t perceived valuable, but when an artist does it and sells it as art, the perceived value among certain crowd skyrockets.

Nintendo Switch currently has a highly regarded perceived value because of The Legend of Zelda: Breath of the Wild. No other title is driving its sales as much. 1-2 Switch is a joke, though the new Bomberman seems to have gone through a rise in perceived value after the latest patch. The Switch is currently the prime example how game industry and the Red Ocean consumers don’t get the market worth jack shit. As I’ve mentioned before, the Switch was proclaim dead on arrival and that its weak hardware wouldn’t be able to do anything. Yet, BotW alone is driving Switch’s sales. This is what a Zelda game is capable of when it is allowed to be true to the series rather than just a puzzle-dungeon game. Less Aonuma there is with Zelda, the better it gets.

It doesn’t matter if you personally think that these people who bought Switch and are enjoying its games are normies or have shit taste. They are not the deviation of the form, but the rule. The AAA game industry might shove millions into a game production and barely make even with the Red Ocean consumer, who seems to be easier consumer to please and pull money from as the Red Ocean is filled with competition. Developing and releasing games and consoles is hard work, and while it can be understood why Red Ocean developers want to stick where they’re most comfortable at (of course, with no expanded life experiences outside games, how could you even imagine developing game for the Blue Ocean consumer? Shoving an agenda to the player’s view is the last thing they want) and this is why even 10% drop in sequel game’s sales will put alarms on. Despite millions being in play, even the slightest change will throw the finely tuned balance off.

While video game industry is creative, it is service industry. If you want to use this sort of comparison, video game developer is on the same level as a burger flipper. Developers’ job is to serve the consumer and their needs, it is the consumer who ultimately decides whether or not your product is good enough to be purchased. You can work your burger however well, but if the consumer doesn’t want it, the onus is on you. Not on the consumer.

Nintendo’s last three home consoles show how their disruption coloured their brand. The Wii , as much as the Red Ocean hates it, was a massive success because Nintendo didn’t stay with the comfortable Red Ocean market. The Wii U was made for the Red Ocean, and it succeeded worth jack shit. Hell, it was pulled from the stores to make room for the Switch, which again has disrupted the industry and hopefully will continue to do so with both low- and high-end software aimed for everybody.

Switch inherits Wii’s philosophy

Nintendo Everything has an interview up on regarding the inception and design of the Switch. We’ll take it at face value for now, all this sort of interviews are mix of hard facts and PR after all. It’s a bit on the long side, four pages in total, but a good read nevertheless.

The first thing they quote with big blue font is how the Switch was designed to bring everyone together and play. Remember Wii’s We’d like to play ads? The Switch encompasses the same idea, which incidentally is shared with the NES (which they specifically mention and want to go way back to the hanafuda cards) and to some extent with the SNES. Can’t forget the Game Boy and the DS. It’s sad to see Koizumi saying that playing together is core essence of Nintendo, when they’ve done so much do disregard this. It is also not the full extent of Nintendo’s core, but this is neither here or there. What Koizumi is saying with his little speech about getting strangers into gaming is expansion of the market, something that Nintendo’s successful consoles have done.

The idea of Nintendo’s home console being a device that could be turned into a sort of game-presentation/sharing device on its own probably shaped the console all the way through the development. The Switch is chock-full of technological things that aren’t really needed, like the HD Rumble that the upcoming Senran Kagura is probably going to use somehow to imitate the physics of female body. The split wireless controller would’ve been enough to allocate this, but Nintendo does have a history of obsessing with useless WOW!-factors, like the 3D screen on the 3DS or the tablet controller on the Wii U.

While the Wii wouldn’t fit into this console-presenter idea, it had much easier time penetrating the wall that modern controllers put up. The Wiimote is an easy contraption to handle and use, which made the Wii an excellent console to boot up and have people playing games without worrying much how to control a given game. The rest was up to how well the game itself was designed. There certainly was a WOW! factor in Wiimotes without a doubt, but at least they saw use.

I should note at this point that the Switch is mentioned began development about three years ago. This is about the same time Nintendo’s main support on the 3DS and Wii U started lacking in major releases (or on VC for the matter) and fits their modus operandi. Just like with the Wii and previous consoles, about half of the predecessor’s life cycle is dedicated for the development of the successor.

Both Takahashi and Koizumi mention how Iwata helped them with engineering challenges, as both of them have design backgrounds. While they paint designers’ life as a daydreamer, it’s much more closer to constantly trying to solve a puzzle but having jack shit idea how to proceed. You just gotta make things work, and it helps if there are people in your team who can tell you what’s possible and why. Giving a designer total freedom only asks trouble.

I’m also calling bullshit on the fact that single-player games saw a rise on the N64 because only one controller was included. Knowing how Nintendo has gone on the record how they don’t follow their competitors’ actions (which is probably bollocks as well), how can they determine whether or not N64 was the reason for this supposed rise in single-player games? If Nintendo is worried about lack of multiplayer games and support this view, they should’ve dropped the price of their controllers and adding multiplayer elements to games like Super Mario Sunshine rather than bitching how third party is doing the same. It could be also argued that a game that can be played both single- and multiplayer and can stand on its own in single-player mode is superior to a game that requires two or more players at any given time.

Naming your product something that could attract the consumer is no easy deal. Sometimes you find a perfect name that has nothing to do with the actual product, like how Uncle Ben’s has nothing to do with rice, yet it’s a good name due to branding and all that. A PlayStation does give some hint what done with it, as does GameCube. Switch on the other hand doesn’t, but with the marketing and branding Nintendo’s doing, the idea of switching things up on the fly seems be associated with the system. Whatever else they had as candidates would be interesting to see, but at least it’s something simple and memorable. Like GameBoy.

One thing that will make the Switch stand apart from its competitors… actually, I’m not sure if the Switch has any competition per se. Because it’s a hybrid console, it doesn’t compete in traditional game console field. It competes against whatever Sony and Microsoft will dish out next, but they’re on weaker legs due to decentralisation of home entertainment. On handheld markets it has absolutely no competition with Vita being dead in the water elsewhere but in Japan. I hope you like importing for that little bugger. What a load of wasted potential Vita was. Whatever it is the competition will offer probably won’t be a pure bred game console. Consoles as home media centres is a ruling paradigm Nintendo has mostly gone against, and the Switch continues to do so. It’s main thing is to play games and dammit it needs to do it fast.

Takahashi’s argument that they didn’t want to fight smartphones and wanted to make friends with them makes no sense. Nintendo’s games and smartphones are two different markets, but I guess this is where the whole DeNA thing steps in. The whole social media aspect is what they gunned for, and seems to be the reason online chat and numerous other aspects of their online seems to be less than screwed up. Now that their online will actually cost money, I really do hope they’ll up their game in every aspect. I know it’s a futile wish, but it’s good to live with hope.

Nintendo also knows VR is terrible but still claims to be researching in it.

What strikes hopeful in Switch’s development is that it took in young people, to an extent. While it is good to take in new blood in order to rejuvenate your company and get in some new ideas, this is a generation that has lived with game consoles their whole lives. Unlike with the first three or four console generations, there is a preconception with high-end consumers what a game console needs to be like nowadays. It’s like how Zelda fans who jumped unto the ship with Ocarina of Time tend to rewrite Link’s Adventure as some sort of terrible aberration from the form. That’s Majora’s Mask.

Perhaps the last bit that garners a mention in this post is how Takahashi agrees that Switch should have more software than what was on the Wii or Wii U. Wii might be a bit hard to overcome, but Wii U’s statistics aren’t anything to write home about. Bloomberg seems to think that the Switch will sell more than the Wii, which is a tall order. While the initial reaction to Switch was essentially the same as with any other successful Nintendo console, i.e. dead on arrival, its sales show otherwise. Because the Switch sits in the handheld console market, it has the possibility of selling higher numbers than the Wii without a doubt. If it hits both home console and handheld markets with equal force, it’ll outsell the Wii. If the devs have games half-assed, it’ll sell less.

The Switch had a similar launch to the DS. It was big, with big sales left and right. Then came about a year long slumber, after which it was revised as a portable SNES of sorts. The Switch could have a similar cycle, where after this big start it trails off, and when enough and certain kind of software is release, blows up in sales again. Most likely during a holiday.

The Thing of remakes

Remakes seems to be a subject I return yearly. This time inspired by a friend’s words; Remakes of great movies have an almost impossible task to improve on the originals. I’m inclined to agree with him, and the same goes for video games, generally speaking. Even with the technology gap between now and a game from e.g. the NES era, it’s still a task that rarely is done right.

I admit that the requirements this blog tends to set for remakes, mainly that they need to influence the culture of gaming in some significant way and create make the original completely and utterly, are almost far too high standards to meet up. Almost is the key, as if you’re not going to make something better than the original, why make it at all?

The same applies to movies to a very large degree, even prequel remakes of sorts. John Carpenter’s The Thing is probably a good example of this, to both directions. Originally a novella named Who Goes There? in 1938, it was adapted to the silver screen for the first time in 1951 as The Thing from Another World, just in time for the 1950’s boom. While Carpenter’s 1982 version is far more true to the original novella, it still draws elements and inspirations from the 1951 movie. The two movies show what thirty years of difference can do in movies. While the 1982 movie obsoletes the 1951 in pretty much every way, it could be argued that it’s worth a watch for the sake of having a perspective. However, it does lack the signature element of the Thing itself; mimicry. Then again, perhaps it could be said that Carpenter didn’t remake the 1951 movie, but stuck with the source material all the way through.

2011 saw a new version of The Thing in form of a prequel, but it’s essentially a beat-to-beat remake of the 1982 movie. Opinions whether it’s a good movie or a terrible one is up to each of us, but perhaps one of the less voiced opinions is that it was unnecessary. Much like other side stories, prequels and sequels that expand on story elements that never needed any expansion and were best to be left as they were. After all, we’re curious about mysteries that are not wholly elaborated on, but often feel let down if that mystery is shown to be terrible. I’m not even going to touch the PlayStation 2 game here, it’s just a terrible piece.

Both games and movies stand on the same line with remakes; they need to have the same core idea, core function if you will, and create something more era appropriate. One could argue that Mega Man X is a good remake of Mega Man. While it has a new lead, new enemies and stages, it evolves the formula and tackles the franchise in a new way. The idea is still the same nevertheless; beat a number of boss robots in an order selected by you and then advance to the multi-levelled final stages before you face the mad last boss.

However, both Mega Man and Mega Man X got remakes on the PSP, and while we can argue whether or not they obsolete the originals, they are pretty much beat-to-beat replicas with some new stuff bolted unto them and do no deviate from the source material jack shit. This isn’t the case with the Ratchet and Clank remake, which opted not only to change things around, but changed them so that it could have been a completely new and independent game.

Perhaps this is where we should make a division between reboots and remakes. Maverick Hunter X is a remake whereas Ratchet and Clank 2016 is a reboot. Reboots can and often do change things around to fit this new reimagined world. That’s one of the reasons why reboots don’t go well with long-time fans, as it would mean the series they’ve been emotionally (and sometimes financially) invested in for years is no longer the same. There’s an 80 minute video that goes over how Ratchet and Clank‘s reboot missed points from the original game. If you’ve got time to kill, it’s a good watch. Especially if you’re even a passing fan of the franchise.

Mega Man as a franchise is an interesting entity that for almost two decades it had multiple series and sub-franchises running alongside each other. While Battle Network could be counted as a reboot in modern terms, the 2018 series will probably be a total franchise reboot, at least for the time being.

The point of reboots is somewhat lost when the end-product does not stand up to the comparison to the original. Some claim this is unfair, as the new piece should be treated as its own individual piece without any regard to the original. There can be validity in this, if the product can stand on its own without resorting on winking to the player about the previous incarnation. This is a two-bladed sword; on one hand it’s great to acknowledge the history your remake stands on, but on the other hand any sort of reliance devalues the whole point of a remake. It’s a line that needs to be threaded carefully.

Perhaps the thing with remakes (or reboots for the matter) really is that they are facing a task larger than just the original product; they are facing the perceived value of the product from the consumers. People tend to value things on an emotional level a lot more despite their faults (like yours truly with Iczer-1)  and when something new comes into play to replace it, our instinct tells us to resists. It doesn’t help that most of the remakes and reboots then to be terrible on their own right, even when removing from the original piece. Just look at Devil May Cry‘s reboot, which luckily seems to be just a one-off thing. Maybe remakes like this are needed from time to time to remind us that capturing the lightning in the bottle twice is far harder than it seems, and perhaps creating something completely new is the better solution.

A Necessary Higher Price?

Whenever you visit a craftsman’s workshop, be it an artisan, wood craftsman or whatever else, their shops usually have a decent range of items from something that may cost five to fifteen euros to the proper items costing from fifty euros up. It should not be any surprise that the most selling items are the little trinkets and jewellery, as their price most often are from the bottom up. The price is nevertheless higher compared to the production costs than on anything else in the workshop, and that is due to necessity.

Wait, isn’t this blog supposed to be pro-consumer? Is this a hundredth post? No, and this is pro-consumer. The more information the consumer has the better. Nevertheless, we must consider reality as well. The big item orders and their several hundred or thousand production costs and installation may not bring in large income in the end. Maximising profit is any business’ main goal, and an absolutely necessity for smaller companies or individual entrepreneurs. By minimising some production costs and maximising the price the consumers are willing to pay, a person can maybe gain a living.

For example, small full metal jewellery, like crosses and such, are of one or two millimetre thick steel. Their shape usually is either something slightly original or from the general consensus of what looks. When mass-produced, their production costs tend to me low, as you can get them laser or water cut at a very low price. Adding some of your own flavour, like hammering the surface and painting it black, often produces a look that looks like the jewellery was hand-made in a forge from a piece of steel. Production costs for an individual piece might be something like to two euros (perhaps five with modern cost of material, though I know cases laser cut jewellery has cost as low as 20 cents) and the final price tag on the item might be either fifteen or twenty euros.

An example of a hammered product with a failed paint application

The reason why small items of relatively high price in comparison to their production costs exists is because they sell the most. These trinkets are often gifts that fit in the pocket and might look a bit special, especially if they have some local flavour to them. They’re also great for impulse purchases, as the low-cost seems almost insignificant compared to a hundred euro candelabra next to it. If all the work is done locally, the price won’t even have big chunk of logistics in it.

Of course, the price wouldn’t be that high if people weren’t willing to pay. The consumer rarely considers the end-price their willing to pay in terms of logistics, raw materials and work put into the product. The perceived value of a product weighs more in the end over more practical and solid information. The fact is that we as consumers pay what we consider to be valuable to use (or to others depending how much you want to impression people with your new shit) and modify our purchasing behaviour accordingly. Trading card games are great example of this. While the cards themselves are practically worthless pieces of cardboard and ink, the perceived value of their rarity within their specific games or their usability in a given deck gives them a high market price. Rarely you see a card being high in price because it has exceptional artwork or the like. The value of these cards also tend to shift rather quick as formats change, something that yours truly is not keen on.

Another though a bit different example of maximising profits while cutting away production costs is the lack of headphone jack in smartphones. Even when some phones nowadays lack the jack for traditional headphone gear in favour of wireless pieces (that frankly tend to outright suck in utility), the end price of the phone is still the same. The Wirelesness doesn’t excuse the same price, as Bluetooth is a standard in modern phones across the board. In cases like this we can question whether or not it’s just or acceptable for big companies to keep the same sales price for their phones when their production costs have seen a cut. After all, we’re not talking about a trinket here, but a several hundreds of euros worth of money.

The question whether or not upping the price like this is ethical towards the consumer is somewhat a moot question. On one hand it is true that in an ideal world products wouldn’t cost much more than what their production costs, personnel salary included. In reality this doesn’t really work due to how life tends to kick us in the balls. Profit is also necessary in order to gather money for industry related projects, additional raw materials, new equipment and so on. Profit doesn’t magically end up in a bank account as a plus mark. I’m sure all of know the feeling of wanting, needing to expand on something that you directly need, but simply lack the budget for it.

This can turn into purchasing politics very easily. While voting with your wallet is essentially the best way to hurt a provider (even a 10-15% drop in sales with video game sequels sounds alarms in companies) but is also used as a way to show support for whatever reason. DLC, especially visual flavour DLC and the like, is like these trinkets. Producing them doesn’t cost much at all while their pricetag can be surprisingly high. Again, this is just minimising costs while maximising profits. A consumer may buy these trinkets just for such perceived values as they’re just cool to have within a game as options, or that the user has a “complete” game in their collection with all the extra stuff and thus feel satisfaction through this, or just because they happen to like the developers and wish to show some support by providing them with further sales. Not really sure how much I can personally encourage buying any DLC to a game,  but that’s something any and all individuals have to decide for themselves. It is a question of opinion in the end, and all of us have the right for our own.

Experience and digital space

Short answer; No. Long answer; It’s a bit more complicated than that. With digital media, the ontology is often concentrated on viewing the relationship between the consumer, the media and the culture of the media. The digital part is significant. While there are now few generations that have grown up in a world that never lacked the digital component, it is still relatively new introduction in historical scale. Nevertheless, it is present everywhere nowadays and digital elements in out life most likely will keep growing as the time goes by.

Timothy Druckery, a theorist of contemporary media, even went so far to argue that it would not be possible to describe or experience the world without technologically digital devices. He argues further that the evolution from mechanical to technological computer  culture has been more than just a series of new techniques and technological advances, that it is more about the evolution between dynamics of culture, interpretation and experience. Much like Druckery’s collegues, he argues that representative works are based on experience, and it would be hard to argue against that.

Video and computer games are based on experiences people have. First computer RPGs had their roots in Dungeons & Dragons campaigns people had, and this applies to origins of Ultima as well.  Miyamoto has stated that The Legend of Zelda his goal with the game was to have the game feel the same way as if you were exploring a city you have never been in before. You can almost see the overworld map as a city layout in this sense, where certain paths are alleys, larger open areas are parks and numerous dead-ends permiate the game. Or maybe that’s just me. Satoshi Tajiri, the name behind the Pokémon franchise, based the game on his own experience with bug catching. Japan has a history with kids having bug catching as a hobby, and the latest big craze was during the 1990’s. When you consider how a kid has to cover creeks, run over rivers and search the forests for new bugs to catch, you begin to see the adventure and the excitement that Tajiri wanted to convey in Pokémon. You also begin to see where modern Pokémon has started to veer off, emphasizing plot over adventure. There was a good article how Yu Suzuki put Virtua Fighter’s developer through martial arts training each morning in order for his men to animate a punch or a kick right.

That is not to say a game can be created without any experience in subject itself. Hideo Kojima has never been a spy or a soldier on a battlefield, but he nevertheless put his experience from Western movies into use in Metal Gear. You can see the change in certain visual in Metal Gear Solid 2  when they got an actual military advisor on the team. For example, Snake no longer pointed his gun upwards and overall how characters began to handle weapons changed. Small, but rather significant change when you consider how much Metal Gear games depend on the whole experienced soldier schtick.

Nevertheless, all the above mentioned games are representative of some sort of experience and allow the player to experience a sort of simulation of it. With any new sort of media there has been the fear of losing something important to humanity, if you will. With digital media the question of the consumer’s identity has become a question through the fears of how any new media might (or rather will) change our way of thinking and the way we live.

Without a doubt we have both real and virtual spaces as well as the identities that go with them. We have a wear a different persona when we are with our parents or friends, and the same applies to the virtual space. Since the 1990’s virtual space has become more and more daily thing to the point of Facebook and other social media becoming almost essential. However, even in these spaces we have a persona on us that is different from others. Much like how when writing this blog I have a persona on you don’t see in other virtual spaces, though it is overlapping harshly with everything nowadays. While there is no physical aspect to virtual spaces (they are digital and non-physical by definition) they nevertheless are real and can carry to the “real” world. However, we can always the space we choose to interact with, though this has led to the birth of extreme comfort zones where one must feel safe all the time rather than challenging oneself and broaden horizons. After all, nobody wants to get stuck in place for all eternity. Unless they get hit by a car and fall into three years of coma.

Whether or not digital media and virtual identities change our selves in physical form is a topic for a different post (it does, but the extent in which way is expansive), but I can’t but mention that experiences the consumers gain from digital media affects us just as any other similar source. After all, electronic games are an active medium instead of passive like movies or music and require the consumer to learn in order to advance. This has led some to argue that games promote violence through teaching violent methods.

Eric Harris and Dylan Klebold are the two names responsible of the Columbine Shooting in 1999, and two years later Linda Sanders, whom lost his husband in the shooting, sued 25 different companies, like Id Software, Apogee Software and Interplay Productions, claiming that the event would not have happened if games with extreme violence like this wouldn’t exist. It was argued that certain games allowed the two assailants to train their shooting skills with precision and affected the two in a negative way. However, as we’ve seen multiple times over, games do not cause kids to go violent, and it would seem to be far more about the individual and their mental health than the media they consume.

However, it must be said that even when games are escapism from real world, they still are a product of real experiences. Playing may be just a game much like any other, but the more real world expands into virtual spaces thematically and ideologically, the less there is separation between the two. Ultimately, playing a game will affect the real world persona of the player, thought he question how much is very much up to the individual consumer. Games have been discussing censorship, violence and current topics for more than thirty years now, and for a medium that is about escapism to a large extent, that does not bode well. How much value we can put on a digital world that does not make use of its non-real capabilities and ties itself to the real?

Perhaps the digital personae we use has become less important as the melding of two worlds continues, and the identity we assume is an amalgamation.

Review of the Month; Battle Mania Chinese reproduction

What is a man to do if you want physical copies of games, but games are incredibly, stupidly high in price? Find cheaper alternatives or better deals. One consists of digital copies and reproductions, whereas the other takes time and impeccable timing when it comes to auctions and spotting those deals. Sometimes, reproductions can be a way to go, especially for titles that have no physical release or homebrew. Or when you can get one for a laughable price compared to what the real deal goes for.

During one of mid-night browsing sessions on eBay I noticed that a Chinese seller had Battle Mania in “perfect” condition for some 20€. Fully knowing that it would be a Chinese reproduction I decided to give it a go. While we could raise a discussion whether or not reproduction carts of twenty years old games that are not available anywhere any more counts as piracy, I’ll just slide the question aside for now and mention I already got the US version of the game.

So, does the item do any justice to the real deal? The comparison point I’ll be using is any other Japanese release of Mega Drive games I’ve got, mainly the excellent Devil Crash MD and an interesting SF Golf RPG game Battle Golfer Yui. Let’s get on with the show!

Honestly, I love this cover. It’s a good example of how games used to have low-level work done on them, yet came out great. The use of genre markers on the lower left should’ve crossed the pond, so people would not have invented multiple bullshit genres

The first thing we see here is that the case doesn’t really follow the Japanese style box because it has the rack hanger on the top. Second is that the plastic used on the box is cheap, as expected, but it could be much worse. It’s shiny, sturdy, but also very prone to warping under slig

ht heat. My copy has bulked out a bit, probably during injection phase. While it locks close just fine, it does look a bit strange on the shelf. The wrap is also extremely glossy and lacks the texturing a real Mega Drive case would have. The glossiness throws glares a bit too much and does feel cheaper. However it’s not exactly terrible, just cheap.

The back shows the bulking much better

The cover slip is very thin, good quality paper. It’s a good substitute to the one used on actual Mega Drive games, but the print quality doesn’t stand up to the task. This is understandable, as in order to have these prints, the seller must’ve first scanned the original piece. The only place you can see scan generation deterioration is on the text. The text is slightly blurry and soft, mostly because necessarily sharpening was not applied, thou in cases like this I would’ve re-typed the text in order to ensure that it would come out in better quality. The first impressions on the case is overall good for a Chinese reproduction.

The cartridge, however, is pretty terrible.

The cartridge opens up extremely easily, and even the slightest tug cracked the casing. I didn’t really care about the review at this point, and switches the casing with Art Alive‘s

This sort of generic cheap plastic is common with cheap productions. I shouldn’t have been surprised to see it used, but here we are. The plastic itself has a slight hue of grey to it and the parts don’t fit exactly perfectly to each other. Again, this is due to the material being that much cheaper and living during and after injection moulding. The label on the back you see there had to be peeled off through heat treating and suffers from the same scan degradation as the slip. This is disappointing overall. The cartridge really should’ve been the place where the effort should’ve been put into.

The scan degradation is most apparent on the cover label. While it looks decent on the first sight, the label is tacky and of low quality. The paper used here is thick and glossy photopaper, which doesn’t want to bend right and has really low quality scan on it. The real Mega Drive cartridges have very thin matte label on them with very high print quality on them (most of the time) and this comes off as a terribly lazy way to waste this kind of paper. It doesn’t help that the label’s too damn long.

That’s no good

So, the label was so long that it went far over the usual region where Mega Drive labels reside. Seeing Mega Drive games mostly used a standardised cartridge, this is a weird fault I can’t fathom. I had to cut out the extension out, and you can see both of the labels slowly peeling off. The thing with Mega Drive carts is that they have screw under that back label, and to open a cart you either have to peel off the label or cut holes.

The show doesn’t stop here, a complete package should come with a manual.

Oh for fuck’s sake

This is pretty damn terrible. Both print and scan qualities are low and the paper used is the same glossy photopaper as the label. It doesn’t sit well in the case and the ink hasn’t set on the surface. You can see scuff marks on the bottom, where the case’s tabs took ink out. The manual is overall terrible and not worth the paper its printed on, so I won’t be taking it out for any sort of photos. The contents are there, just in a very low quality.

So, if you took the cartridge apart, what’s in the inside? Good question.

Guess which one is which

A reproduction on a chip and it runs about the same as the real thing. It looks very cost-effective build. It has no weight to it and while it looks cheap, it… it really is. However, this is what I discussed previously about reproductions. It’s much cheaper to put a ROM on a chip rather than replicate the original pieces. Saves time, money and space. Of course, in order for the contacts to have something to stand on, you need to have something to it. This Chinese reproduction opted for a very interesting but sturdy plastic to add area to the PCB. It doesn’t exactly fit into a proper Mega Drive cart, but with some creative knife use it fits in just fine. Interestingly, the chip is so low that it interfered with the real cartridge and a slot had to be cut for it. However, the game sits well in a real console, regardless the cartridge its in.

The reproduction plays Battle Mania just as you’d expect. Outside the casing the ROM sits in, during gameplay there’s nothing that would make it stand out from the real thing. While that’s great, the fact that the thing its wrapped in is bit of a letdown does make me question whether or not I wasted 20€ for a review. It does look decent when it’s sitting on the shelf, and after changing to a proper cartridge it doesn’t feel as cheap. In the end, that’s what you get. The price does seem on the point in the end. With a tenner more the quality could be upped considerably, both in print and plastic, but more work should be on the computer to ensure the scans and their prints would stand up to much more intricate tests.