A toad left in the sun dries and dies

You can bet your ass that Microsoft is not all that happy with the reception the upcoming reboot of Battletoads has gotten. Not only Microsoft’s official trailer on Youtube has gained 17 392 Dislikes against 7 888 likes, but also turns out people are actively avoiding the game whenever it is available for testing. From the word I’ve got, Microsoft did a special showcase in their new store in London for the game and about everyone who visited the store during that period actively avoided the game. That shouldn’t be surprising anyone who has looked how Battletoads has fared during developer and press events, where the game has been a flop, bombing in raising any notable interest.

This disinterest in Battletoads continued during the X02019 event in London earlier this week, where you could go and test the game itself. What better way to showcase how well the game plays and disinfect it from its visual disease by putting the best effort and light upon it. Well, history tends to rhyme, and the game ended up being the most avoided title on the show floor.

 

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Even Rare’s own Twitter feed regarding the game is rather sad.

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That is very, very disinterested ratio and amount of replies, likes and retweets. It should be very apparent to everyone that the consumers don’t want this game. The game has been delayed three times already and after the initial reveal, Rare’s name has been attached to it in a very visible way. Remember Rare, that one company you used to love because of Banjo Kazooie and Battletoads back in the day? Dlala Studios, the main developer of the game (Rare’s name is just tagged on because they originate the IP) is going to take a lot of heat when the game releases early 2020. The word on the street is that Microsoft wants to dump the game on Gamepass during some other larger release, which makes sense. A “small” digital release overshadowed by some major title often gets pity reviews. You can wholly expect the reviews of the game mention the backlash, call it unfair for the game to gain such negative reception just based on the visuals when it has (supposedly) pretty decent game play. Some will praise it to heavens high, some will push a political agenda, you know the drill how the game press already works. There are already slew of people saying that the game must have a fair shake and people must and should play it before judging the game.

Of course, that’s not how it works with consumers. The customer is your god.

Most of the backlash is very much based on failed consumer expectations. As I mentioned in my previous post about Battletoads, the franchise already had its visual tone established with Killer Instinct. Sure, different developers, different styles, different intentions. You could never expect this game to have 1:1 visual look with the KI iteration, but that was largely what people expected it to be. I don’t want to do a joke about the developers subverting expectations, because that’s not what they did. The design team simply misunderstood what was the core of Battletoad’s visual flavour, and rather than making it a mimicry of Teenage Mutant Ninja Turtles with British flavour, they went with Ren & Stimpy instead. The consumers have made their voice already heard, this visual style is not wanted. You can argue about artistic integrity and intention as much as you want, but at the end of the day, making and selling games is a service job, and it their job to cater to wants of the customer. If you do something unwanted, you can expect diminished returns. It’s like a Pyrrhic victory; congratulations, you did what you wanted at the cost of everything else.

There could have been a chance for Battletoads to be Microsoft’s Devil May Cry, if they had wanted it to be. Three characters with three different kinds of approach to melee combat would’ve easily transitioned the gameplay into the third dimension, but relegating the game to be a 2D-beltscroller should give a hint what they wanted; a nostalgia cashgrab rather than a modern revival. The developer’s may have intended this game to be something special on its own rights, but at the end of the day, Battletoads could be a lot more than whatever we ended up with. Battletoads had a silver bullet how to make it a success among the consumers, but also how to take an oldy time classic and realise it in 3D.

Why 3D? Because there is s stigma of 2D games like this being something lesser than their big, full 3D environment games. Most 2D games are relegated as digital-only downloads. Maybe it’s because they tend to be shorter and smaller titles overall, or that the indie scene absolutely loves to do terrible pixel graphics games. It’s not just pixel graphics either, but also with titles like Mega Man 11, which was structured like a traditional Mega Man game. Completely perfect in every aspect, but somehow the overall feeling from the consumers, and even from some developers, was that this is archaic, somehow left behind and not up to date. Games overall sure have grown in size, but at the same time, most people don’t have the time to spend several tens or hundreds of hours playing one game that takes forever to get in and out. Games like Devil May Cry, however, have been a perfect blend of quick burst of action you can do per stage you can have and leave, then return to it a bit later for another burst session. Something like Yakuza or Red Dead Redemption are not like this, they require you sit on your ass properly and give them time.

Battletoads will see a bit more positive reception on its release. The press will see to it. The reviews will claim them to be more objective, which should be almost an antithesis for them. They will say the game doesn’t look all that bad, instead it looks pretty good, if not great, with terrific animation and solid game play. There will be amends to its faults, of course. However, considering game reviewers that live in the bogs of video and computer game media and press write for the developers and publishers rather than to their intended consumer audience, that’s just part of the game. You can’t get developers and publishers of this caliber mad at you, you’d lose all the perks.

Battletoads is the probably the most prominent of example of customers rejecting a title based on its visual style. This wouldn’t happen to a new IP. With Battletoads, consumers know what what it should look like, they feel its energy and enjoy the visual flavour the series and its appearances have offered to the audiences. It should’ve been easy to hit the sweet spot between a modern style and classical look. If nothing else comes from this game, at least there’s a lesson to be learned how not to ignore consumer expectations.

Xbox One is struggling in Japan

…and nobody is surprised. For what is often dubbed as one of the Big Three, Microsoft struggles in Japan. That is their lot in life as a company that doesn’t seem to be able to make any proper products for the market, and the developers don’t seem to be all that interested to develop for the platform. The occasional Xbox exclusive game Japanese have made often also stay in Japan or are so generic that nobody really even recognises them. The 360 may have been a shooting game heaven with all the Cave shooters, but do you really want to be recognised for the same thing that the PC-Engine is? Perhaps you do, but being one-trick pony only really works in arcades, and arcades are dead.

Much like how extremely anime games don’t sell in Japan, games with extremely Western aesthetics and mechanics don’t sell in Japan. The example of GTA being called Western kusoge always tickles my funnybone. Halo wasn’t exactly a killer title either. There are multiple reasons in play, and while the unappealing games are a major element, cultural differences are the second major factor. The two directly ties with each other. Just like the stereotype of Americans preferring the Xbox, so do the Japanese prefer their nation’s two machines.

While Microsoft will say they don’t really care about the loss of sales, that they are concentrating more on services than console products, the fact that Xbox One sold about 102 931 units by the end of 2018 has to sting. The same chart shows that 3DS had sold 24 304 964 units, PlayStation 4 hitting a healthy 7 552 090 units, followed by Switch at 6 889 546 units. Hell, the PS Vita sold 5 824 354 units, which really subs the salt in even further. If you calculate what percentage Microsoft has from the market using those figures, you’d end up with something around than 0.27%. Then consider that Japanese sales are 0.3% out of all global Xbox one sales from the second quarter of 2019, the picture painted is very, very grim.

Microsoft certainly is making a buck with its subscription models, but out of all major regions, Japan still eludes them. They can’t really make a buck on services that people don’t have a platform for. Perhaps Windows and app sales for it evens it out, but can’t really seem to find any proper data on that.

Outside not being able to bring in domestic developers to cater to Japanese tastes, it has also been suggested that the sheer size of the machine and its visuals has been a factor. Japanese homes are smaller than either in the US or Europe, and seemingly prefer handheld gaming over bulky home consoles. The Family Computer AKA Famicom was designed to be a small device that wouldn’t take much room, something that most if not all Nintendo’s home consoles tried to go for. The original Xbox is about as big as two stacked N64’s. I should know, I have them next to my original Xbox due to lack of space. Nintendo making Switch a hybrid was probably designed around Japanese home culture rather than for the overseas audience, but that hasn’t really deterred its success. The constant ports and no original content is hurting it, it’s becoming more and more a Vita 2.0 in a bad way.

Anyway, Microsoft did try to alleviate the size problem with the original Xbox a bit by designing and releasing the S Controller, smaller version of the standard Duke controller, because not everyone has huge hands like most American seem to have. The difference in body structure and ergonomics is an important part when designing for a market, and while you can find a golden middle way when designing e.g. a controller for all ages, Microsoft largely ignored people with naturally smaller hands with the Duke. Too often designers try out things themselves or in a small group rather than seeking larger pool of people to test their designs with, often due to lack of time and resources. Nevertheless, Microsoft already had two decades worth of design info, and kinda ignored it. Good for the people with large hands, not so much for the rest. All the successive controller from Microsoft have been much better in this regard, if not more generic in design. That said, Microsoft’s design for Xbox brand is not the most attractive thing in Japanese eyes, and often comes out garish. It’s not just about the bulk, but something how the shapes aren’t all that attractive and seem… maybe even a bit amateurish? Xbox just don’t fit well into the design of Japanese homes and appliances. The same can’t be said of American and European homes in general.

Supposedly, Microsoft never released their consoles are the right time, especially missing their release window with the first one, but outside some claims I’ve never seen proper arguments for this, just claims. What I do know is that Microsoft tried to push the 360 at full force for the Japanese. They had Japanese section put up, organising all sorts of events with race queens showcasing the console and as Japanese games as they could muster at the time, having deals with local marketing firms to work their brand and games in the local culture and economy and of course none of this worked as intended. Microsoft always came at the third place in a three horse race.

Project Scarlet, whatever it will end up being, will not success in Japan. Not unless it is small, sleek and will have similar games to Sony’s and Nintendo’s machines. Even then, it has to offer something special, something specific and something unique for that particular market. Microsoft’s brand isn’t at a strong point in Japanese market, and probably will never be despite the good (marketing) intentions Phil Spencer has. At this point I shouldn’t call it a struggle, it’s more like Xbox is kept languishing, wasting away in the Japanese market, drooping as Microsoft tries to keep hanging on their small hold in the market. At these sales, most other companies would probably have already left.

Heads in the clouds

Cloud gaming making some waves again, with Sony and Microsoft announcing collaboration with each other to explore solutions with their own streaming solutions. At least according to official statement from Microsoft. Despite being rivals within gaming market. We should always remind ourselves that out of the Big Three, only Nintendo deals exclusively with games. Both Microsoft and Sony have their fingers spread elsewhere, with Sony having movie and music studios, Microsoft with Windows and whatnot and so on. While Sony does rely heavily on the profits their gaming department is making (to the point of relying most of their profits coming from there seeing everything else has been going downhill for them), Microsoft doesn’t as much. I’m not even sure if Microsoft is still making any profit on their Xbox brand and products, considering neither the original box or the 360 saw any real profit throughout their lifespans. It’s like a prestige project for them, they gotta have their fingers in the biggest industry out there. The more competition, the better though. This does mean that neither Amazon or Google can partner with Sony for similar venture, but perhaps this was more or less a calculated move on both of their parts.

It does make sense that the two would collaborate to support each other in cloud and streaming venture though. Sony already has an infrastructure for streaming gaming content with their PlayStation Now while Microsoft has the whole Azure cloud centre set up. The MS Azure contains lots of features, from computing  virtual machines and high density hosting of websites, to general and scalable data management all the way to media streaming and global content delivery. Safest bet would be that both MS and Sony are intending to share their know-how of content streaming, but it is doubtful if the two will actually share any content. Perhaps Sony’s music and films will be seen on Microsoft’s services, but don’t count on the games. However, I can’t help but guess if multiplatform games between the two could be specifically designed and developed for their combined streaming efforts. That’s a bit out there, as the collaboration is to find new solutions rather than build a common service the two would use. This is, like Satya Nadella said, about bringing MS Azure to further power Sony’s streaming services, and that’s completely different part of market from games at its core.

This does seem like Enemy-of-enemy like situation. Google’s Stadia is touted to be the next big hitter on the game market. It’s not unexpected for the two giants pull something that would weaken Stadia’s standing. This, despite Stadia already having boatloads of obstacles already, ranging from control latency to the quality of the streaming itself (end-user Internet connection still matters, especially if you live in the middle of nowhere surrounded by dense forests) to the very content itself probably being less than unique. Let’s not kid ourselves, cloud gaming is not for everyone despite what Google’s PR department wants you to think. Not everyone has the money or infrastructure to have a proper connection for cloud gaming. Anecdotes be damned, but there are lots of people living around here who have to rely on wireless Internet for everything, especially up North, because the population is so spread apart that putting data cables into the ground would not be worth it. Early 2000’s modem speeds are not unexpected, they’re a standard. If early reports on Stadia are to be believed, there’s some serious lag and latency on standard Internet connections. It’s not going to play well with someone who doesn’t put a whole lot money into their Internet connection, or just can’t. If we’re going to be completely open about this, only a fraction of the world can handle cloud gaming. 10.7 teraflop computing power and 4K resolutions for Stadia? A pipe dream at best.

Steaming interactive content like video and computer games is not easy. Music and video, that’s comparatively easy, just send that data to the consumer and you’re pretty much done. Gaming requires two-way communication at all times, and on top of that the service has to keep tabs on what’s going on at both ends within the game. No matter how robust the data centres are, no matter what sort of AI solutions are implemented, it all comes down to the whole thing about latency between the data centre and the end-user. Perhaps the best solution would be split the difference in a similar manner how mobile games have partial data on the phone whole syncing with the server side all the time. That, of course, would be pretty much against the whole core idea of cloud gaming, where the end-user would just hold an input device and a screen.

Cloud gaming has been tried for about a decade now. It’s still ways off, but it’s very understandable from the corporations’ perspective why they’d like it to become mainstream and successful. For one, it would remove one of the biggest hurdles from the consumer side; getting the hardware. You could just use your existing computer or smartypants phone to run things and you’re set. Maybe have a controller, but you can get those for twenty bucks. No need to pay several hundreds for a separate device just to run separate media software. Cloud gaming would be the next step in digital-only distribution, which would also offer better protection from piracy. Control is the major aspect of cloud gaming, where the end-user would have effectively none. You would have no saying in what games you have access to. One of the well marketed modern myths about streaming services is that everything is available 24/7, when in reality everything is determined by licenses. Star Trek vanished from Netflix for a time being, because the license ended, for example. This happens all the time. I’m sure there’s some list of lost media listing somewhere about digital-only films and shows that were lost due to publishing rights and licenses expiring. Lots of games having vanished from both Steam and GOG because of this, and if there are no physical copies floating around, pirating is your only option. For something like the Deadpool game, you can only get second-hand or newold stock, as the developer’s and publisher’s license expired few years back.

Will cloud gaming be the future? Probably at some point, but the infrastructure is way off still for it to become any sort of standard. It is, in the end, another take on the decentralised gaming Nintendo has going on with the Switch, moving away from the home media centre that the smartphones brought to us. Cloud gaming will take take firmer hold once they beat systems with local storage in value and performance. For now, enjoy the screen in your pocket.

Review of the Month; original Xbox Controller

The original Xbox controller is infamous for being on the large side. It was originally named the Fatty or Fatso, it later got nicknamed more favourably as The Duke. I had my chance to test it when Xbox originally came out, but never after that. The Xbox Controller S, nicknamed as Akebono, was designed for the Japanese iteration of the console and later was adopted worldwide as the new standard, for few damn good reasons. That said, this review is written from standard sized hand perspective.

Well shit, there goes the center symbol

Continue reading “Review of the Month; original Xbox Controller”

More first-party Microsoft titles in the horizon

Why do people buy game consoles? To play games that are on them, there is very little reason to buy a console in themselves. Each company who puts out a console needs to have a library of games to waver the customers’ decision towards their product. The only way is to offer a product that the competition does not. The very core reason why Nintendo’s consoles sell is that people wish to consume Nintendo’s games. If games are not up to the task, the consoles won’t sell well. The opposite also applies.

What first party titles can you name from either Microsoft or Sony for their consoles? To many, they can name titles either company has published, like Halo or Gears of War, with Sony having Ape Escape and Gravity Rush listed. However, Microsoft mainly utilises second or third-party studios to develop their titles they have either exclusive deals with or employ to develop a game for them. Rather than having their own in-house development, Microsoft has numerous studios under their belt; Turn 10, Rare, the closed Lionhead Studios and such. This isn’t anything out of the ordinary, as both Nintendo and Sony have similar ownerships as well, but one never really could say that Halo was a Microsoft game like we can say Super Mario is a Nintendo game.

Whatever the relationship happens to be with the developer and with the people who pays them, be it an in-house team or an employed outside studio, the core intention in the end is to produce a game that you won’t have on another platform. The third-party houses can do whatever they want, to certain degrees, but the games the console manufacturer puts out have to be great. This is due to how much weight the first-party has, in the end. If they can’t build an initial user base well enough, third-party will join the platform much later, only with ports, or in some cases not at all. While it is the first-party’s job to deliver impacting titles to open the market, initial ports can be a third-party’s way to test the waters a bit before taking the full dive. It is, of course, cheap to take an existing product and shove it unto another platform nowadays, seeing you don’t have to build the port from scratch.

Microsoft’s Phil Spencer intends to move Microsoft’s Xbox plans towards games. Games have never been Microsoft’s main front, despite the what the article wants to imply, though their emphasize when it comes to gaming used to reside on the computer market. There is where Microsoft used to shine like no other, but with the advent of the original Xbox, it fell to the wayside. If Microsoft had emphasized their computer gaming divisions like they did in the 90’s, Steam probably would not have taken root in exactly the same way it did.

This is why it is proper for Microsoft to utilise outside studios they may or may not own for their library of games. Microsoft, as it stands as an individual company, should always give emphasize to the operating system market and whatever needs personal computers may have nowadays. Perhaps spinning Xbox to its own company with practical in-house ties to the parent company should be considered, but this won’t ever happen for practical and political reasons.

What is true, however, is that Sony outsells Microsoft on the console game market. The only things that have any proper saying on this are the games. Microsoft only demerits their console if they continue to port their games to Windows, though in the end Microsoft is the company that would get the money from both ends. However, this line of thought doesn’t help when it comes to Xbox. While both Microsoft and Sony enjoy a rather healthy amount of third-party titles on their systems to the point of those games being the main reason to purchase their consoles rather than the first party ones. Sony has, for example, the Ryu ga Gotoku/ Yakuza series going on for them, and while the series has always been a bit niche, it has found its audience and has managed to expand its fanbase with constant releases. However, much like other Sony-only titles, e.g. most of Senran Kagura, Yakuza is a very Japanese game series that certain fringe groups find distasteful.

Microsoft also is expanding on software and services, whatever that ultimately means for Xbox brand. If Spencer is right about Microsoft probably rolling out a streaming service that doesn’t require the console, then there might be something working against Xbox as a console in the background. Perhaps not directly or even intentionally, but common logic would state that bot putting all your eggs in one basked it the best way to go. This doesn’t apply if you want to have a product like a game console survive on the market. It requires putting effort into it with almost all-or-nothing attitude and making it as unique in software library as possible. Look at Nintendo for a good example; it may not be an electronics company that makes the most money, but it is also pretty much the top company when it comes to making money on games and consoles alone. The mindset is completely different, you can’t have a dry rut too often.

The sort of services and software outside gaming Microsoft develops in the near future will have some impact on Xbox as a brand. While emphasising games has been in need for a long time now, it’s better later than never. There would also be some need to rework Xbox’s image, if we’re completely frank, as outside the US its image is rather redneck-y at places. The best place to show the brand’s lower quality is in Japan, and how little success it has there. Perhaps what Microsoft should do with this would be to customise the brand to an extent. The NES and SNES would be a good example what I’m after with this. You can’t really help with the American kusoge image though, that can only be done with getting more Japanese developers getting on-board and making games for Japanese to consume on Xbox. Of course, other realities then come into play, like how Japanese don’t really play home consoles like they used to, with portable consoles taking the top spots most of the time.

Still, if Spencer’s plans to make Xbox more game emphasised that before, that’d be great.

Kinect is dead

Microsoft puts an end to a device nobody wanted.

Looking back at Kinect, it really did become a sort of X32 of the seventh console generation. It was an add-on that was marketed like no other, came in with great hype, sold well at the launch, but then had no good software to make use of it and then whimpered away. That’s all there is to it. While Sega moved away from the Mega Drive for new pastures and managed to mishandle everything until the death of the Dreamcast, and even then we can debate a lot if they have stopped mishandling things, Microsoft tried their best to make it work.

The question whether or not Microsoft created Kinect to counter the Wii’s motion controls can always be on the table to be discussed, and if it was, they really failed at it. At a consumer electronics level, the sort of camera and motion detection games require is just tad beyond out there. Sometimes Kinect lost the sight of people due to their clothing or skin colour, it was a peculiar device in that way. Perhaps it would have been better to deliver some sort of extra attachments with Kinect that would make it clear which part of the body was a hand or a leg, but this sort of idea would’ve gone against Microsoft’s wishes to have the device ready from the box and your body was to be the controller. No bells and whistles attached.

Never mind Microsoft said that they would not sell any Xbox Ones without a Kinect few years back, because that was their normal bolstering. Claiming that the two were one system and nothing could separate them soon came to an end, when Microsoft updated the machine to function without Kinect connected about a year later or so. The PR campaign that both developers and consumers loved Kinect and that there was a demand was mostly just bunch of hot air based on pretty much nothing else but their own hype machine. Machine, which I doubt Microsoft really bought themselves either. They tried, but they failed.

The main point of failure Kinect has is not in the design of the device itself. I’ve seen some seriously impressive prototypes and tech demos in my friend’s tech lab he put up for tests and other purposes tech rats tend to do. Even when you may have capable technology in your hands, it may not be utilised well or is put into use in a wrong field. Gamers and consumers in general may have developed a good eye-hand coordination throughout the years, but eye-body coordination is a totally different thing. A Kinect game overall required very loose controls that people could use. Due to different body types and certain limitations they produce, you couldn’t exactly create a tight game that would require high accuracy body control that would work within the confines of the game. While flicking your wrist to a direction seems almost natural with a pointer, trying to move a giant tub of a boat in a river where you have zero feedback other than what you see is not exactly intuitive.

Even Forza Motorsport 4, which in all fairness looked like an awesome piece, managed to screw its controls in the end. It requires you to have your arms straight the whole time you play the game, and if you’ve ever happened to have a need to keep your arms extended forwards for an elongated period of time, they’ll go sore. This wasn’t the case with either Wiimote’s or Sony’s PlayStation Move, because both of them allowed more comfortable positions of play. Forza 4 almost looks like the only game that didn’t make itself an unchallenging piece in trade for the Kinect controls, but even this has been debated.

In short, none of the Kinect’s games were really worth your time, and consumers didn’t buy it. The only developers that sank more time and money to properly integrate Kinect to their games were those who had a closer relationship with Microsoft. The question just is, how many titles that support Kinect had to bolt it on due to legal agreements with Microsoft, had it thrown together as an afterthought or some sort of combination of both? Without a doubt numerous games were designed Kinect in mind with a passion, but all in all, it seems Just Dance ended up being the best sort of Kinect game out there.

Nintendo seems to be keen on continuing on the legacy Wiimote left them with, though whatever use HD Rumble will have in the end is a topic for another post, but Sony moved into the VR field faster than either of its two competitors. That said, even PS VR has some signs of going downhill with EVE: Valkyrie getting a patch that adds VR-free mode and gets a price drop. Much like full-body motion controls, VR and 3D are things that come and go periodically, and every time they get similar sort of software and support. After the initial burst of interest has gone by, it just lays low and dies down. I hope you didn’t invest into a 3D television.

Nintendo may not have put much emphasize on motion controls this time around, but they’re still there and used. The reason for their existence still is that unlike the Kinect you can add and integrate them into a game relatively easily without trying make them command the whole thing. As said, a flick of a wrist with a pointer in a comfortable position serves better on the long run. However, all these three, body, motion and VR controls, all will fail if they don’t get innovative ways to utilise them and put them into a good use. You can have whatever kind of technology at your hands, but that technology will never go anywhere if the software sucks to the point of consumers vehemently going against it. Kinect will be better used on technology research and development rather than in gaming.

Here’s to you Kinect, very few will mourn you, I won’t be one of them.

XBonX

I wasn’t intending on commenting this year’s E3 at all. Why? Life’s busy when you’re working your ass off and doing favours for friends. Nevertheless, here I am, repeating the same song I’ve been singing about Microsoft year after year; they need to get their shit together and move away from pushing PC gaming to console platform.

Let’s start with the beginning, the Xbox One X. If there’s something Microsoft and other console companies should learn from Nintendo is that naming your console is important as hell. The 3DS and Wii U both caused confound consumer confusion. Wii U was mixed as an update add-on for the Wii at its first unveiling. 3DS went well in comparison, but there was a period of confusion as well with those who aren’t Red Ocean consumers. The name is absolutely retarded. XBox One was backwards as hell and the title Xbone was well deserved. Xbox One X is a step towards the worse. You know have Xbox One, Xbox One S and Xbox One X on sale and Microsoft is talking about a console family. If there’s one thing that most people seem to agree about consoles is that they’re meant to simplify and straighten the whole business of playing games. This is the same shit that Valve did with Steam Machines and that went so damn well. At least give it a proper name to make it stand apart, like Xbox Scorpio or something. Having multiple systems for one console (family even, if you will) sure worked great for Sega. Certainly, the game market is different, but so is the economy and people are more savvy, generally speaking.

Hell, even the people on stage had to correct themselves first not to say Xbone. That tells quite a lot about how much people are respecting the brand and name of their flagship gaming console. Furthermore, why did they live through There’s no greater power than X? X+1 is greater than X. If they wanted to keep this philosophy going, they should’ve started naming their consoles after powers, like Xbox². Shit would’ve made more sense. Microsoft now also has a console with three Xs in there. Have fun with even more XXX jokes in the future.

The whole hardware centric mentality is computer gaming culture. It’s the same old song. History rhymes with itself, this time with 4k gaming. Remember when HD gaming was the next thing after the Fourth Generation of consoles? People still had their non-HD LCD television sets everywhere in their living rooms, CRT televisions were still a very common thing. Many miss the point that television sets costs loads of money and people are resistant on purchasing new hardware. Consumers will go their way out not to purchase extra hardware until something breaks down, unless they’re the forerunner technophiles that need to have the latest shit right away.

How much Microsoft pushed 4k as the defining trait of their software (and how this represented how XbonX was the most powerful console ever) tells how affairs are in a sad state. 4k is just becoming a standard with consumers (it’ll still take beyond 2020 before they’re widespread enough to be called common) but standard HD is something that’s just set in. The transition period is longer than what either Microsoft or Sony expects. I’ll give them this, future proofing their console is a decent idea, but it doesn’t really help when all your showcase games are either something that people have been playing on PC for some time now, or don’t look any better than what’s out right now. Microsoft is chasing behind Sony, but at least they’ve realised that VR is dead and weren’t pushing that. There were no gimmicks.

However, XbonX is the antithesis of current Ninth Generation that is the Switch. While XBonX emphasizes on living room gaming, the Switch’s hybrid status is where consumers have already gone. 4k means very little when people have a HD screen in their pockets to consume their time with. Microsoft is targeting the very core of Red Ocean consumer with their line of products. Xbox probably will stay successful only in the US, Europe and Asia just don’t give a damn about the aims Microsoft has for it. It doesn’t help that most of its games showcased were either ports of PC games or timed exclusives, meaning that the XbonX basically has no exclusives. Costing at $499 (I can guarantee that it’ll cost more in Europe) and having about fifteen multiplayer games prevously seen on PC and backwards compatibility with the first Xbox’s games, the price is far too high, especially when we can already foresee both Nintendo and Sony dropping their consoles’ prices just to give Microsoft the middle finger. Well, Nintendo doesn’t even need to, they just need to roll out some good software. Sony on the other hand needs distance themselves with the VR.

If there was one thing that further cemented the fact that Microsoft has their priorities mixed. Ten minutes of showcasing a damn car in an electronic entertainment expo is like promoting a new television show during an opera play. The whole Porche showcase was aimed at the hardcore racing and car fans. Sure, it’s always nice to see companies have licenses for real life cars for racing games, but this sort of masturbatory self-congratulations over getting a damn car taking your time away from games nothing short of short sighted. They should’ve just showcased it on-screen, introduce the driver and tell the people to check the car out on the stage floor and have a separate event there with further emphasize on the whole real-fucking-sportcar aspect.

Let’s not forget that most, if not all of the demos shows, were scripted from the get-go and will not represent the finished version. This tendency is unethical, no matter how much develops and publishers want to cover their assess with labels stating Does not represent finalised product or some shit. There was clearly an emphasize on certain titles over other.

Somehow watching all this has made me very weary. From a general perspective, there was nothing new. Those who follow modern PC gaming even a little bit have no need for the console, and Microsoft didn’t introduce anything worthwhile. Their emphasize of supporting the creative people who work in the industry and wanting to create the most powerful console to let these people to realize their dreams doesn’t help jack shit if they’re not going to listen to the consumer wants and wishes and only concentrate on mediocre trophy products. Hardware does not make or guarantee a good game. They’re not missing this point (though this can be doubted), but their market spiel is just overriding everything else.

Netflix style gaming

Some time ago I was asked what do I think will be the next big thing in gaming. Usually I tend to argue that digital will not replace physical release for some time now (digital distribution has been said to obsolete physical media for some fifteen years for now) but I do recognize that cross pollination between the media is common. The future of gaming can once more found in the past, and that probably will be streamed games.

Streaming games isn’t anything new and few companies have already tried it few times over. Nintendo’s Satellaview service is perhaps the most prominent example next to OnLive’s cloud gaming. These two functioned rather differently, with Satellaview requiring a specific cartridge that would download and save the game on the cartridge itself, whereas OnLive’s MicroConsole TV Adapter (that’s what their console was called) would access a title on OnLive’s servers and stream it directly to the console.

Netflix’s and other streaming services’ success is something modern game industry is probably highly envious of. Games and movies don’t only affect each other visually speaking, but also how the industries sort of work. Modern mainstream game industry is just as corrupt and full of itself as Hollywood is, and both are envious of each other of their successes and products they put out. The consumer really loses in this little battle with each other.

It could be argued that modern technology isn’t up to perfect game streaming yet. Satellaview was more or less a similar service to Steam in how the game required a specific setup in order to be played, and OnLive’s service stated that the user needed to live thousand miles of within their server in order to get quality service. The Internet speeds are the bottle cap of the system overall, and as games require more and more oomph from the machine, the machines need to reflect this in their hardware. However, hardware still doesn’t reflect the quality of the games, as that’s still up to the developers how their games are designed and optimised, two things that seem to be missing from current mainstream industry.

One of the main reasons why companies would want to aim for game streaming is that they can claim it to be fighting against piracy through that. Claim is the choice of word here, because game companies don’t like people trading their games with each other. It’s better for them if everyone bought their games new from the stores. A streaming service would keep their the control of the market in their hands. Purchasing of games wouldn’t be a thing as the consumer would subscribe to a service. Except for the DLC, that would always be a separate thing. Of course, the user wouldn’t need to use any of his HDD space for the games due to cloud based service. In regards of history archiving, stream-only games would be hard to archive for future generations. Satellaview games suffer from this, especially with the radio broadcasts that went with them. Even now, a game that has its license expiring will be removed from stores and online services whenever applicable, and the same will apply to any streaming service.

Of course, the ownership question always pops up. With a streaming service, you would only own the console you would use for streaming, and for computers you wouldn’t probably own the software. You’d need to subscribe to the service itself and would have no control over anything in the end. Without a doubt, regional variants would continue to exists, just like with Netflix and other streaming services that limit what can be streamed in which country. This sort of regional locking is something that isn’t an issue with modern consoles any more, but with stream-only services a user wouldn’t be able to access games from another region without a VPN.

Which if the Big Three would launch their own modern game streaming service first? Sony certainly should have the basics for it, as they bought out OnLive. They should have all the documentation and basic framework how to set up a similar cloud gaming service. Perhaps this could be their ace in the hole to compete against Nintendo’s hybrid console. Microsoft on the other probably won’t do anything of the sort for a while now before they see how Project Scorpio turns out, and probably will mimic whatever Nintendo and Sony put out while trying to trump them with something over the top (see; Kinect and WiiMote.) Nintendo on the other hand seems to be already testing some waters with Switch’s paid online, as the current word on the street is that Nintendo’s paid online service has been delayed until 2018 and rather than offering a game for the subscribers to play, they will be able to access a plethora of classic games. Of course Nintendo would only offer classic games and nothing newer, as they don’t give a damn about their classic lineup of games. On the surface it does seem nice, with the cheaper price and all, but this most likely also means Nintendo won’t give two shits about Virtual Console, which was one of the reasons people bought Wii. Perhaps in their eyes a streaming service of these classic games could increase console sales, especially if the service was cheap enough.

I admit that companies hoping to take control over the consumers’ consumption of goods into their hands does sound like conspiracy theory to an extent, but no company would pass such an opportunity, because ultimately it is all about the money. By having all the string in your fingertips, a company could log in all the preferences of a consumer, supplement them, hit the right spots and sell the information forwards while still selling their own  product (i.e. subscription service and DLC in this case) to the consumer. The current consumer trend is to give control of products over the companies, and Steam probably exemplifies this the best alongside with Netflix. Certainly it is cheaper and you don’t amass large amounts of discs on your shelf. Perhaps there is too much trust put into these companies with all the information we give them.

Nintendo itself is not the brand

Neither are their developers or any of the individuals we see on streams and in interviews. Nintendo’s value as a brand goes up and down according to what they do. While branding is often given to the visual design and flavour of a company or a product, everyone knows branding is a lot more. If not consciously, then through unconscious osmosis of simple consumption of products. Brand goes hand-in-hand with reputation and the perceived value of the product produced by the company. Naturally, the product’s perceived value colours the value of the company.

It is extremely easy to make your product to look bland, and once you’ve made that misstep, it’s hard to recovered. Mass Effect Andromeda is extremely bland bland game and thus its perceived value is low. Patches only help so much, and PR is what the publisher must do in order to recover from the failure. It’s even worse if the fans lose their perceived value on the game, and that takes some effort to do. Like making your characters hold guns in reverse and essentially making it inferior to the first title in the series. Much like other AAA video game titles, it’s a very bland, very grey product.

What brings colour into a product is disruption. Nintendo has a history of heating up the Blue Ocean and disrupt the market with coloured products, though they have a history doing very grey products that wallow in the Red Ocean as well. The Switch, as it is currently, is about disruption in the video game industry. Unlike Sony and Microsoft, Nintendo went with what probably is the future of console gaming and created a hybrid system.

To use car industry as an example, Volvo’s brand is security and safety. Their cars are not the most exciting things in the world, but they are very trustworthy overall and suit the best for everyone. Until somewhat recently you couldn’t find a car that would move away from this branding from their main lineup. This is because Volvo has begun to change this somewhat bland yet trustworthy brand image of theirs with premium cars that offer more exciting cars. Their image is not safety, but the content with the car and the options you can have.

Nintendo’s brand has been perceived similarly as kid’s and family’s console to play. A Nintendo console usually has a good variety of games for everyone to play, whereas Xbox is a first-person shooting game wet dream in console form (though that has been severely diminished with the lacklustre recent Halo titles) while Sony is that black console cool kids who like hardcore games go for. The original PlayStation followed Nintendo’s branding as a whole family’s future generation console, but at the same time used Sega’s not-just-for-children approach. While the PlayStation had games that kids enjoyed, it also had titles like WipeOut that hit the cultural club scene if the latter 1990’s. The N64 on the other hand wasn’t everybody’s console due to the sheer shit tier library it had. Saturn was ever successful in Japan and was mostly staying within then-passed arcade port title. As much as it hurts Saturn and Dreamcast fans, arcade ports didn’t cut it any more at that point, and arcades themselves were starting to die out.

People don’t just buy what companies are selling. They buy the perceived product the company is selling. Shit in a can isn’t perceived valuable, but when an artist does it and sells it as art, the perceived value among certain crowd skyrockets.

Nintendo Switch currently has a highly regarded perceived value because of The Legend of Zelda: Breath of the Wild. No other title is driving its sales as much. 1-2 Switch is a joke, though the new Bomberman seems to have gone through a rise in perceived value after the latest patch. The Switch is currently the prime example how game industry and the Red Ocean consumers don’t get the market worth jack shit. As I’ve mentioned before, the Switch was proclaim dead on arrival and that its weak hardware wouldn’t be able to do anything. Yet, BotW alone is driving Switch’s sales. This is what a Zelda game is capable of when it is allowed to be true to the series rather than just a puzzle-dungeon game. Less Aonuma there is with Zelda, the better it gets.

It doesn’t matter if you personally think that these people who bought Switch and are enjoying its games are normies or have shit taste. They are not the deviation of the form, but the rule. The AAA game industry might shove millions into a game production and barely make even with the Red Ocean consumer, who seems to be easier consumer to please and pull money from as the Red Ocean is filled with competition. Developing and releasing games and consoles is hard work, and while it can be understood why Red Ocean developers want to stick where they’re most comfortable at (of course, with no expanded life experiences outside games, how could you even imagine developing game for the Blue Ocean consumer? Shoving an agenda to the player’s view is the last thing they want) and this is why even 10% drop in sequel game’s sales will put alarms on. Despite millions being in play, even the slightest change will throw the finely tuned balance off.

While video game industry is creative, it is service industry. If you want to use this sort of comparison, video game developer is on the same level as a burger flipper. Developers’ job is to serve the consumer and their needs, it is the consumer who ultimately decides whether or not your product is good enough to be purchased. You can work your burger however well, but if the consumer doesn’t want it, the onus is on you. Not on the consumer.

Nintendo’s last three home consoles show how their disruption coloured their brand. The Wii , as much as the Red Ocean hates it, was a massive success because Nintendo didn’t stay with the comfortable Red Ocean market. The Wii U was made for the Red Ocean, and it succeeded worth jack shit. Hell, it was pulled from the stores to make room for the Switch, which again has disrupted the industry and hopefully will continue to do so with both low- and high-end software aimed for everybody.

The 4K generation

During the last generation Xbox 360 and PlayStation 3 were dubbed the HD Twins. Not necessarily by the industry itself, but at least a small amount of people. While the current generation, that will be usurped by the Switch next year, started with HD as well. However, seeing we’re again at a point where companies do mid-generation upgrades instead of just mid-generation re-design, I’ll be dubbing PlayStation 4 Pro and Project Scorpio, whatever its finalised name will be, the 4K Twins. Technically, Xbox One S should be added there too, but the games are upscaled to 4K rather being native. Call me nitpicky.

The 4K is a bit of a problem, because most people don’t have 4K screens yet. Just like HD became a thing in the last generation, it’ll take some time before 4K becomes a standard. Scratch that, technically 4K is a standard already, but the standard is not widespread within the general population in the Western world like. It takes time for people to adopt the latest cutting edge technology, and that’s good. Why is that good, people are holding technology back! I’ve heard someone ask. The reason is that despite some technology not being able to sell well at first, the reasons can be many. The high price, the unnecessary complex nature and usage, quality and sometimes not being wanted often are the more pressing elements. LCD television technology itself is a good example of this as both LCD, Plasma and CRT television existed, and to some extent still exist, beside each other.

It would seem that the general population prefers to have mature technology in their hands instead of cutting edge.

The 4K and HD will exist beside each other at least to the end of the century, if not more. This is a guess on my part, but seeing how 8K is already making its first initial rounds, investing into a 4K screen might feel a bit off. Then again, that is the evolution of technology. Something new will always be waiting just around the corner. That’s why we always come to a point where we can pick something new up, or wait until things are ironed out and becomes more affordable.

That doesn’t really work with the 4K twins.

If these were redesigns of the existing consoles like what we’ve seen in the past, there would be no real contest which one to pick up. Usually. The last version of PS3 is just ugly. The issues with PS4 Pro and the upcoming Scorpio will have whole slew of new problems that have not yet been fixed. Mainly because we have don’t have an idea what those problems are, but most likely both companies are well aware of the issues with their machines prior to launch. The Red Ring of Death is still something that looms over Microsoft’s machines. I haven’t heard any major malfunctions from this generation, outside some people seemingly having a bricked Wii U thanks to Mighty Number 9, but at least one person has reported a molten PS4Pro. Take that as a grain of salt and do some research on the whole thing. Every thing’s possible, I guess. I’m no plastics expert. However, ever a single case like this usually rings the alarm bells in people’s heads.

The whole possibly molten PS4P aside, the issue that we should be more aware is the performance issues. Perhaps the hardware found in the PS4P is of higher calibre than the base PS4’s, but that should also mean that the games should run at a higher quality. Yet, if we take Digital Foundry‘s reports true, some games run worse on PS4P for whatever reason. Be it because of the new hardware or lack of optimisation (or the lack of experience in optimisation on PS4P) this is something I wouldn’t accept. But Aalt, aren’t you the one who says graphics and hardware doesn’t matter? Yes, yes I am and I’m getting to that.

The whole deal with mid-generation updates is, by all means, to allow the developers to put better looking stuff out there and have their games run better. In reality, this thought goes only halfway through. Devs most likely will push for better looking stuff, but will continue to ignore optimisation and 60fps lock if the game needs to be out. Some titles will sell with their name alone, damned be the quality of the title. The design quality of a game should not be dependent on the hardware. The controller a game is played with affects more the design than the hardware, thou we all can agree that simple number crunching power can allow some neat things overall. In the end, it’s the design that counts. What design, well, that’s another post.

Now, the question I have about the PS4P, and Scorpio by that extent, if we should be an early adopter or sit back and wait the kinks being ironed out. Honestly, that’s up to you. Some places recommend getting the base version for normal 1080 screens and some say go for Pro anyway. I’d recommend just checking the facts out and making a decision on those.

But, there’s another quick thing; should we all just jump in with the latest tech and keep things rolling around at the speed of sound? No, because that’s impossible. As said, most prefer mature technology and even tech that’s half a decade old can feel the most wondrous when properly designed and put into use. Those who didn’t experience Laserdisc’s abilities to have multiple languages on the disc were in awe by  DVD’s ability to house such things. There’s also the point that not all people simply have the money to keep up with the pace. As such, expecting companies to have things living beside each other is to be expected and that is exactly why  SONY has not yet moved the base PS4 from the market. People will simply pick it up for its price alone and might have rationale reasons not to go for the more expensive piece.

You can future proof your technological choices only so far. At some point, all your equipment will be old and replaced with new standards. Old does not mean obsoleted, and old can be of service years more than the newfangled piece of tech with all the problems still laying in the shadows.

I admit that this post was, to some extent, me putting my own struggle with the current generation down and to try make sense how to proceed in purchasing a console, or if I should even make a purchase overall.