Nintendo itself is not the brand

Neither are their developers or any of the individuals we see on streams and in interviews. Nintendo’s value as a brand goes up and down according to what they do. While branding is often given to the visual design and flavour of a company or a product, everyone knows branding is a lot more. If not consciously, then through unconscious osmosis of simple consumption of products. Brand goes hand-in-hand with reputation and the perceived value of the product produced by the company. Naturally, the product’s perceived value colours the value of the company.

It is extremely easy to make your product to look bland, and once you’ve made that misstep, it’s hard to recovered. Mass Effect Andromeda is extremely bland bland game and thus its perceived value is low. Patches only help so much, and PR is what the publisher must do in order to recover from the failure. It’s even worse if the fans lose their perceived value on the game, and that takes some effort to do. Like making your characters hold guns in reverse and essentially making it inferior to the first title in the series. Much like other AAA video game titles, it’s a very bland, very grey product.

What brings colour into a product is disruption. Nintendo has a history of heating up the Blue Ocean and disrupt the market with coloured products, though they have a history doing very grey products that wallow in the Red Ocean as well. The Switch, as it is currently, is about disruption in the video game industry. Unlike Sony and Microsoft, Nintendo went with what probably is the future of console gaming and created a hybrid system.

To use car industry as an example, Volvo’s brand is security and safety. Their cars are not the most exciting things in the world, but they are very trustworthy overall and suit the best for everyone. Until somewhat recently you couldn’t find a car that would move away from this branding from their main lineup. This is because Volvo has begun to change this somewhat bland yet trustworthy brand image of theirs with premium cars that offer more exciting cars. Their image is not safety, but the content with the car and the options you can have.

Nintendo’s brand has been perceived similarly as kid’s and family’s console to play. A Nintendo console usually has a good variety of games for everyone to play, whereas Xbox is a first-person shooting game wet dream in console form (though that has been severely diminished with the lacklustre recent Halo titles) while Sony is that black console cool kids who like hardcore games go for. The original PlayStation followed Nintendo’s branding as a whole family’s future generation console, but at the same time used Sega’s not-just-for-children approach. While the PlayStation had games that kids enjoyed, it also had titles like WipeOut that hit the cultural club scene if the latter 1990’s. The N64 on the other hand wasn’t everybody’s console due to the sheer shit tier library it had. Saturn was ever successful in Japan and was mostly staying within then-passed arcade port title. As much as it hurts Saturn and Dreamcast fans, arcade ports didn’t cut it any more at that point, and arcades themselves were starting to die out.

People don’t just buy what companies are selling. They buy the perceived product the company is selling. Shit in a can isn’t perceived valuable, but when an artist does it and sells it as art, the perceived value among certain crowd skyrockets.

Nintendo Switch currently has a highly regarded perceived value because of The Legend of Zelda: Breath of the Wild. No other title is driving its sales as much. 1-2 Switch is a joke, though the new Bomberman seems to have gone through a rise in perceived value after the latest patch. The Switch is currently the prime example how game industry and the Red Ocean consumers don’t get the market worth jack shit. As I’ve mentioned before, the Switch was proclaim dead on arrival and that its weak hardware wouldn’t be able to do anything. Yet, BotW alone is driving Switch’s sales. This is what a Zelda game is capable of when it is allowed to be true to the series rather than just a puzzle-dungeon game. Less Aonuma there is with Zelda, the better it gets.

It doesn’t matter if you personally think that these people who bought Switch and are enjoying its games are normies or have shit taste. They are not the deviation of the form, but the rule. The AAA game industry might shove millions into a game production and barely make even with the Red Ocean consumer, who seems to be easier consumer to please and pull money from as the Red Ocean is filled with competition. Developing and releasing games and consoles is hard work, and while it can be understood why Red Ocean developers want to stick where they’re most comfortable at (of course, with no expanded life experiences outside games, how could you even imagine developing game for the Blue Ocean consumer? Shoving an agenda to the player’s view is the last thing they want) and this is why even 10% drop in sequel game’s sales will put alarms on. Despite millions being in play, even the slightest change will throw the finely tuned balance off.

While video game industry is creative, it is service industry. If you want to use this sort of comparison, video game developer is on the same level as a burger flipper. Developers’ job is to serve the consumer and their needs, it is the consumer who ultimately decides whether or not your product is good enough to be purchased. You can work your burger however well, but if the consumer doesn’t want it, the onus is on you. Not on the consumer.

Nintendo’s last three home consoles show how their disruption coloured their brand. The Wii , as much as the Red Ocean hates it, was a massive success because Nintendo didn’t stay with the comfortable Red Ocean market. The Wii U was made for the Red Ocean, and it succeeded worth jack shit. Hell, it was pulled from the stores to make room for the Switch, which again has disrupted the industry and hopefully will continue to do so with both low- and high-end software aimed for everybody.

Cookies, tomato sauce and fictional character personalities

When you go visit your local groceries store next time, check out the cookies section. I want you to notice all the different sort of cookies there are, from salty to tasteless and all the way to the most sweetest thing imaginable. Check the amount of flavours they have and how many of the cookies have a varying degree of chocolate. Some have huge chunks, some have small bits spread everywhere and some just have top of solid sweet chocolate. Naturally you’ll also find immense amounts of cookies that have no chocolate at all. Some may have strawberry bits, some may have blueberry bits and some may have bits of Love inside of them. I mean Blackcurrant.

Move to the sauce section, and pay attention to the amount of different consistency in e.g. Dolmio sauces. You got different consistencies in one flavour alone, from runny to very chunky. In the basic tomato sauce there should be around five levels of chunkiness, and one of the levels without a doubt is the one you personally prefer over any other.

There are numerous different variations of one thing because consumers do not have one thing they love. There is no best, only bests.

This applies to electronic games just as much as it does apply groceries. You have numerous different First Person Shooting games varying from runny to chunky in order to appease different sub-sect inside the customer group. Just like there are people who dislike tomato sauce, there are people who can’t get into FPS games and will opt for something else. Same with Role Playing Games, where you have the solid, crunchy chocolate ones in form of Final Fantasy, and then the foamy ones with chocolate bits thrown in there randomly in form of Dragon Quest. It is not uncommon to find people who prefer multiple options, but there are usually few options they’d always prefer over the many others.

Just like Muv-Luv has different routes for different girls, the reader selects those routes first he finds most preferable. There is no worse or best route when it comes to personal selection, but depending how well the route is written can be reviewed as per literary standards.

Certain things can be quantified and observed to see what is, purely objectively speaking, better over another. It’s not uncommon to see people claiming one thing being horrible and mass having shit taste because they prefer one thing over the other. That’s the immature way of taking it, and because we can only argue over our preferences and not facts, this happen every time a solid, positive experience is involved. I have observed arguments over the smallest things being better over another, like between two brands of ketchup, but we all know that such things are moot.

To some extent.

The ketchup that sells the most is most preferable, the best out there. However, there are numerous different ketchups that sell around equal numbers. The aforementioned bests. This is a highly interesting thing when you begin to look into this, because it’s not apparent at first. Actually, the whole multiple types of sauces thing is relatively new thing overall, as for the longest time the market people saw the best thing being what was stereotypically seen as the best, the most classic of tomato sauces. Nowadays it would feel weird not to have large selection one thing in different flavours.

When it comes to electronic games, the term experience with them is thrown out far too many times. The problem with a claim of a game being an extraordinary experience is that the claim is based on either marketing quip or a personal experience, thus lacking proper validity. It’s an opinion.

What constitutes as a part of the game experience is rather vague, and once again, up to individuals to determine. For some the experience itself is only the game’s play itself. In cinema terms, it’s watching the movie. Other people on the other hand may see the game experience as something a bit larger, starting from unwrapping/ unboxing the game to putting the game inside the machine and everything that surrounds this. Some dislike this whole physical thing just like some people have moved into having only digital game libraries on their consoles.

This entry actually got its start from a small discussion whether or not emulators offered a better experience than physical consoles. Emulator enthusiasts are ready to claim their side as the victor, and they’d be incorrect. However, before the physical folks start to grin, they’re the same. If we are to use the term subject, we have to keep in mind that it is a person’s subjective, personal reality over a thing. That can’t be denied by anything, and claiming that this person is wrong in his opinion or experience would invalidate the claimer’s own doings just as much.

We all know that emulators allow all sorts of interesting things that the physical consoles don’t, like upscaling, filters, further colour options, save states and so on. That can’t be disagreed with and these can be left alone if one chooses to do so. With emulators we have the issue of emulation and that is a quantifiable and we can compare the function of the emulator over the physical console. An emulator like ZSNES that runs on hacks and plugins with inaccurate timings, causing the game being played inaccurately. An emulator is supposed to emulate, and we can argue with a solid base that an emulator should be able to emulate the console perfectly in order to be considered to convey the same experience of the game. Then again, if you consider the physicality, then even the very notion of running an emulator throws this out of the window. You also have the number of people who don’t care about the accuracy of the emulators and concern themselves only over how well the emulator is able to run. With a real console you wouldn’t have compatibility issues, and that if anything we all can agree is a detriment on the emulators.

With emulation and physical consoles we need to remember that it is the console that is emulated, not the game. While there is an attitude that a console is not able to run a game properly due to the console being too weak, we need to remember that the game is made for the console. There are clear limitations given both in software and in hardware. Most of the hardware is set in stone, and the things like the controller sets certain limits. A NES controller can’t have the amount of functions that a SNES controller has, but that it not detrimental to the game itself.

In overall terms console games are programmed to their respective consoles and blaming the console for the slowdowns and such in the game is largely misplaced. As console games are made for a console, it is up to the game developer to see that the game is able to run on the given console. There are numerous way a skilled developer is able to get around the limitations a console offers, and with all and any console generations we’ve seen numerous ways how numerous limitations have been defeated in a way or another. If a developer finds a console too powerless for their designed game, they are always free to move to PC platform, which relatively speaking has no real limits. Then again, the PC platform then brings in the numerous different configurations it can have and is completely different can of worms. Or used to be, seeing how this and last generation of game console are dumbed down PCs.

Nevertheless, as a game is intended to be run on certain hardware and is designed to solely run on that hardware, emulation must reflect this. However, the older the console, the more tricks you will find, like developers using CRT televisions’ Rainbow Banding to make create effects in-game or have memory buffer zones in the overscan area. Some games are known to use the hardware’s limitations for the benefit of the game. Space Invaders is a well known title that abused the hardware’s incapability to play at best speed initially, but as the aliens die out the hardware is able to handle the game better, thus the faster movement of the aliens toward the end of the round. An emulator would accurately need to emulate the cycles and timings in the hardware, as well as their limitations, in order to create an accurate representation of the game and the hardware.

However, in reality most people don’t care about the accuracy or how well the emulator itself emulates the console as long as the game is playable. That is a preference just as any, and does not constitute as a valid argument in a proper discussion on the things despite many arguing otherwise.

As you’ve figured out, the people offering any product needs think of the multiple customers within the a group of customers. This seems evident in itself, but we all know that people mainly see their opinions and preferences over other’s. This doesn’t work when you’re trying to make a living. While you may be able to sell one type of product for some time enough to make a living, it is imperative to broaden the selection and your own horizons in order to expand the market and avoid oversaturation. Rarely it is the case of one person doing one product to a market for too long. Everybody will buy one sauce if only one variety is offered. You would find a sweet spot for selling a more chunky variation of that sauce.

The experiences and the preferences that go with them are individual. You’ll find people who share your preferences and have completely different ones. As they are subjective, neither is better over the other, and perhaps it would be best if we’d try to understand where they come from their stand. Of course, it goes both ways, and if the other guy calls your waifu a shit, be sure to respectively disagree.

Then you can tell him to go step unto cat shit.

Bread analogies

For a long time I’ve been intending to study HTLM5. Even before that I’ve wanted to design my own webpage, mostly for any blog I was currently writing on. However, that never came to anything due to my decision of actually building the page from scratch. While there are multiple of good tools you can use to build your own site, which help quite a lot when you really want something done, they really don’t tell you what’s really going on. It’s like buying readily made bread and eating it contrasted with bread you yourself prepare. No, that comparison falls short, because that’s more an analogy of buying a website from someone else. OK, here’s a better one; it’s similar compared to bread you yourself baked with vegetables you have grown and with meat you yourself have slaughtered contrasted with bread that has store bought ingredients. You basically know what goes into both of them, but the store bought ingredients will never be on the same level as the one you yourself have taken care from the very beginning. It’s a matter of craftsmanship. Designing a webpage is easy, but actually crafting one isn’t nearly as easy.

So what goes into a webpage? When we start to think about it, a lot of it is dependent on the subject and the theme of the site, but the whole function of the site really will be hanging on the ease-of-use; how the content is displayed, how easy the menus are to navigate, are things clearly showed and so on. I’ve sat through a handful of web design classes, but none of them really dwell into these things and it shows. When I look pages made by professionals, I can see how and why certain things curve and why the colours are selected as they are. These things don’t just come to yourself naturally, or from design, but from psychology. It would be neat to see at least one course of web design that goes deeper into what goes in the users’ head and how certain elements should be put to good use because of how human psyche works.

This is why I refuse to use ready page builders. Before taking tools into my hand I want to know what I am going to do with these tools. Before I went to a forge and hammered my first red hot steel, I studied how metal works and what is needed to be done. Then I hammered the glowing steel, knowing what would be happen and why, and then I let experience teach me for the rest of the time. The timings, the angles of the hit, and all other little things that make the whole. When I know why certain things need to be made with the tools at hand, I can start experimenting and working on them.

It’s hard to do that when I have no real knowledge on what those things are.

Granted, visual and graphics design isn’t my forte by far. That’s something I need to work on, but I do know the basics of shapes that affect the human mind. For example, kids like round shapes. Adults like certain round shapes as well. One also needs to know how colours affect and why, how to combine them and so on. There’s a lot of stuff that goes into designing these things, and the 90’s and early 00’s Internet was full of people trying to figure these things out. I love using the WayBack machine to check some of the old sites that function miraculously well, even thou the overall look is outdated. Then again, there’s a Japanese video game site that looks something straight out of February of 1997 with its flashing banner and scrolling text. It’s awesome. It’s also a decent source of Japanese retro games, thou the postage costs can be rather high.

Nevertheless, such site works because at the core level the design is dead simple to navigate and go through. As much as one needs to emphasize on the look of the site, more important is how it ultimately works. The two can’t be really separated from each other, as a site needs to make a good impression at first sight. Companies either tend to have a splash page or something to make that good impression, but splash pages have a bad habit of being heavy and a signal of upcoming FLASH hell.

That’s one thing; the use of FLASH is overbearing nowadays. This is the main reason I wish to learn HTML5, is because I should be able to control the code as I want. A light web page is a page where people wish to visit often and even more often if it has good content and nice visuals.

When you are able to control all the aspects that a site has, then you’re able to make anything you wish. With the site builders this isn’t the case; you only control the looks of it, which can result in very heavy sites, thus not in a very pleasant browsing experience. It’s a balance between complete control with heavy duty versus lack of control with light duty. While anyone would like to see themselves going where the fence is the lowest, it rarely gives out satisfactory results. Then again, I need to ask who wouldn’t want total control over something they’re designing and building? Here it’s not a matter of what’s the easiest or fastest way, it’s a matter what’s the best way. After all the basics have been learned and the coding itself starts coming out naturally, then the designer can start doing those awesome webpage designs.

But Aalt, it’s not the designer’s job to know how to code. In that, you’re somewhat right, but also somewhat wrong. Designers are really multiskill people to some extent. A proper designer would always get into the very bottom of anything he is designing and wouldn’t be scared of learning the hard way. If they can’t give a damn about what goes behind their own creation, then those guys can just go work in Subway and make me that damn bread.

Making some doughnuts with clubs

As I was returning from my weekend travel, I was struck with a question of what would be needed to fix certain activities of a local group so that the future actions would benefit the paying members. After listing numerous things that would need to be changed from such simple things as marketing and governing infrastructure all the way up to actually following proper conduct and methods, and ending in small discussion about a group based on having the paying members create the content and activities themselves. Naturally, the follow-up to this was Who will do all that without getting paid? My simple answer was Somebody with a good heart, but often this isn’t enough if the governing body of members is reluctant to change their methods. See, if they were to do all that was necessary to lift the ‘club’ from the low point they are, they would like to get paid. So, why not?

I’ve always wondered why companies and corporations are called evil. After all, they provide us our houses, food, goods and so on, unless you’re a person who relies on nothing but his own work and lives in the woods.

Necessary companies are not evil. (Then again, concepts of good and evil are completely subjective.) The company that provides your electricity is not evil, they’re just providing what you want and need. What they do is no small task and requires both time and money, so it is natural to pay them back for the energy you use.

Then we have companies and corporations that are not necessary. Entertainment industry and every company associated with it are largely unnecessary for the society to work. Sure, they provide something to listen to, but so do your neighbours, and they offer workplaces all around but at their core none of the corporations are necessities. Music and movies won’t fill your stomach. However, the heat will keep you warm and it’s much easier to make food with the stove you have there.

Granted, there are companies that  use rather underhanded methods to make profits and put every bit of work on their sub-contractors, but overall that’s nothing new and this form of deception has been going on since the birth of trading. Blame it on human nature or anything, but anyone who is providing a service in material goods or in service are entitled to ask something back, and money is the easiest way. It has a fixed value and all other products can be measured against it. How much money is a carton of milk? How many squirrel skins is the same carton of milk? How long do I need to massage your back for that milk? An ‘evil’ provider can ask you fifteen squirrel skins instead of three or demand you to massage him for five hours and then some extra in his special region. With money, he can ask overprice but you can always step into another place because you know the value. There’s no real room of guessing and opinion.

The only thing that still exists with money is how much you are willing to pay for that milk carton, but seeing that the price is pretty much even across the board when you consider the quality of  different brands, you can be assured that two euros in your hand will get you that milk you are after so much. What’s so special about milk anyway?  [Coffee!]

Numerous companies and corporations have sprung up from local people doing what has been necessary locally. People with same interest and skills have poured their passion into a hobby for example and have sold their products to the locals, and in cases of goods, they might have sold their products via the Internet. Then, when demand has become bigger, the group either grew or kept serving smaller amount of customers. Naturally, this is also a great spot to create your own workplace and start a company serving this product X. Expanding from the existing market and serving more customers and getting actually paid is a really nice thing to have.

Why would it be bad to expand into proper paying job, or at least getting small payment for work?

There isn’t. A job’s a job, and if it goes over the limit where you wouldn’t wish to do it freely, a small monthly salary would be enough. However, if the governing body refuses to do the needed work or hire someone to do it for them, then it’s up to other members to step in and put an end to the stupid practises. If this won’t take place, then we can all but ask if there really is need for the whole thing to exist in the first place. Having fun with friends and making things for friends is always nice and dandy, but when you’re supposed to step outside that comfort zone and start catering their interest and wishes , things get a bit convoluted. Because of the general human nature, it is rather uncommon for this to happen unless we’re talking about something slightly bigger, like having a yearly convention. 

Making money is not a negative thing. On the contrary, it supports whatever you have in your list of agendas, unless the money itself becomes the main thing. Most of us do it in a way or another, some just have a position where they can amass it in larger quantities to many others. I see no reason for the local electricity company to get higher profits than the pizza joint just by the corner. It’s a really good pizza joint as well, and I gladly pay for their pizzas. I don’t use their services often, once or twice per month, but I do appreciate their existence. On the other hand, I’m using the electricity provided by the electricity company just to type this down, and pretty much every second I am awake at home or at work causes me to consume electricity in some form.

I have a friend who makes heavenly white chocolate cake. I intend to pay him for a cake I’ll request from him. I see no drawbacks in this in any direction.

Is it too much to ask some decent quality from Finnish conventions?

When I’m writing this blog I’m trying to write to larger audience in text. Then, there’s times when I let the part of me which is completely in the sub-culture rampage. You saw part of this when I reviewed the Finnish Game Awards last year, and from some of the âge related posts. I’m part of the fandom and part of the people whom with I share my hobby and interests. Then sometimes I see something that makes me boil, something that I wish to punch into the ground and ask WHY THE HELL ARE YOU ALLOWING THIS TO HAPPEN? I ask that whenever I watch Star Trek Voyager and Enterprise. So please hold on to your butts when I go slightly drunkard rage about local fandom that can go screw itself in the forest.

Take this hedgehog with you, you might need it.
Take this hedgehog with you, it might come in handy.

Now, with this second glass of 2cl whiskey and Christmas apple pop I read the event schedule for Desucon Frostbite 2013, an anime convention that is held in Lahti Finland. I don’t usually go to conventions unless I’m one of the workforce and having a panel of sort on my own. A panel two years ago bombed because my co-host ultimately only knew about Macross and Gurren Lagann, whereas I spend a lot of time talking about almost every show. Last year I held that OVA history panel. This year I’m aiming to have a panel about how companies succeed and fail at brand management in both visual and content department. See, I wish to bring some class, some actual content to the local event we have. My aim is to inform myself and others about things that matter more outside opinions. Facts can’t lie. Making a panel of matter that has been talked and debated thousands of times over is not good entertainment nor does it inform. Making a panel about one being uninformed and ignorant draws laughter from those who are wiser. In short, I just wish to bring a bit of professionalism to a sub-culture that is filled with idiots and ignorants that want to laugh and hump each other on the conference floor while wanking off each others’ egos about how nice their godawful cosplay is. The larger audience, the real people out there, do not give a flying fuck about us and will never regard this as a serious hobby as long as we keep having panels about fanfiction character relations shipping.

Yes dear reader, I’m mad as hell and on my fourth glass of whiskey at the moment. I ran out of pop. I’m going to tear this schedule a new ass to shit from. I’m sorry that it’s Finnish only, God forbid the people running this show to make an English mirror for their site when they have Norio Wakamoto on the stage and people from all over Europe are coming in. God I hate this level of stupidity.

So OK, Saturday morning panels are Tales of Whaa I’m sorry, if you’re having a Finnish panel then have your panel in Finnish and avoid using these godawful jokes in there if you’re not going to make a comedy panel. The panels is a joke from the get go; they’re going to concentrate on the characters and on the story rather than on the gameplay. Because of people like you the game industry is dying for God’s sake I need more whiskey. The panel this joke is going against is Drills, tits, robots and a little epicness- For the love of all that is holy what is wrong with these people? YES, Gurren Lagann became popular as the cheapest whore in a village consisting only of men, but do you REALLY assume that people in this fandom have missed Gurrel Lagann so completely that you need a panel to explain why its popular? This is a good example of a panel that could be replaced with fifteen minutes of googling or ten minutes of Youtube viewing. There’s no reason this kind of panel should be here; it’s repetitive, self-doubting and clearly aimed at somebody who has never heard of word anime in their lives. And every single time you describe something as epic I want to punch you in the mouth with a brass knuckles that have shotguns shells installed.

Next up are Good, bad and brainless? with You have a weird fliflap.
Now the former might actually be decent as it should dog up some really strange stuff, but I’m completely positive we’ll end up hearing of stuff like Dragon Half or bunch of 80’s OVAs. Hell, my blog alone has more obscure OVAs listed than half of the attendees have ever heard. Then we have the flipflap panel and I want to punch these people if they’re going to use original examples or foreign dubs. This panel shares a problem with pretty much every panel that I won’t be mentioning; it has a specific small group to cater to. If you’re not wanting to be a voice actor, or anally pained how the flipflap misses one millisecond on shows, this panel isn’t for you.

I’m not even going to touch DokiDokisomething, Ghibli part of life (BWAHAHAHAHAHA!) and Cosplay and self-confidence (hint; if you don’t have one, don’t cosplay [Hint #2; Cosplay isn’t about suiting up like your character, it is about being the character. Get your shit right, cosplaying isn’t about being in a carnival.]) panels. They’re completely underwhelming by name and content description, and one can find the content they’re going to have with fifteen minute Googling again. But then, we have something that is wrong with the fandom; shipping. Now in general having a panel about the fandom related activity is a good idea, as most of these will go unnoticed by the larger crowd, like what goes into making a doujin comic. Then we have this kind of panels that talk about something that the panel holders themselves do and what is generally considered a degeneratory thing within the fandom. People, don’t have panels about your fanfictions. Nobody cares outside your own little circlejerk friends. Whoops there went through two or three panels.

Even Daft Punk seems to agree that this is some serious idiocy
Even Daft Punk seems to agree that this is some serious idiocy

Lesson #1; Design panels that are interesting to everybody and that is not offensive to anyone in any way. If you’re going to put tits in your panel name, then you better show be some goddamn good quality tits.

Now there’s a panel that I’m interested in, it’s called Anime’s adoption countries = cult series around the world. This sounds interesting, but then again this panel could be just another googling job. Depending what countries are handled, this could be the shining gem amidst it all. Then again, if they fail to mention how Goldorak is the only anime to get 100% viewership around the world when competing channels existed, they’ve failed. France is a gold mine when it comes to anime to the extent some people talk about euroanime. Then we have Interstellar relationship charts which goes through slew of character relations outside the school environment. Good job ignoring Kimi ga Nozomu Eien, [Editor; bastards] and if you’re not going to mention Muv-Luv then you can I need more whiskey to keep going.

Y’know, if you’re going to have a panel about Upotte, please, PLEASE make intellectual wankery rather than about why RK-95 is insane sadistlesbianmistress. It’s not funny, it’s not entertaining and I can’t masturbate to it in public. That would be a nice general rule; if you’re having anything with slightly touching fanservice to level of softcore porn, don’t use it. Otherwise make it a mid-night show and offer people tissues.

Homepropper’s ABC sounds awesome though, the only really interesting panel this far. While there are tutorials and such, this is really a subject that needs the voice of experience. I’m eagerly waiting for this one. The rest of the day is just unwatchable garbage, thou I’ll give the Chuu2byou a benefit of doubt. All other panels I never mentioned can go screw themselves. They bring nothing new to the table and offer no new information or experiences.

So, Sunday starts with with Don’t watch anime named Gundam-

YOU DO NOT NAME YOUR PRESENTATION AS "DON'T WATCH SERIES NAMED GUNDAM" IF YOU'RE GOING TO TELL THE AUDIENCE HOW TO WATCH GUNDAM AND HOW TO RECOGNIZE THE MOST ICONIC MOBILE SUITS. THAT'S COMPLETELY STUPID.
YOU DO NOT NAME YOUR PRESENTATION AS “DON’T WATCH SERIES NAMED GUNDAM” IF YOU’RE GOING TO TELL THE AUDIENCE HOW TO WATCH  A SERIES NAMED GUNDAM AND HOW TO RECOGNIZE THE MOST ICONIC MOBILE SUITS WITHIN SAID SERIES. THAT’S COMPLETELY STUPID.

The panel is how not to watch the Gundam series. This panel is example of all bad that is in the current fandom; plain ignorance and unwillingess to do any research. This panel is going to be so bad and I’m intending to go there and point every single error the guy makes. Y’know how to watch Gundam? GO to Wikipedia and check what has been made and start watching them as they are listed. It’s not that hard, it just demands three brain cells but knowing the generic anime audience these brain cells are already dead and the genitals do all the thinking. Also, I ran out of whiskey and now I’d drinking beer.

I’ll say it now; Sunday’s program is an atrocity against mankind and breaks all rules of the Geneve convention. But the worse is Pokémon vs. Digimon. Props for typing Pokémon with the é, but do we really need to go through a subject that was settled TEN YEARS AGO? Actually more than that. This panel is unnecessary, stupid and completely bullshit. We’re adults, right? We can do our own research to determine which is better. We can sit down and watch both first seasons of the shows and play the games. We can make our own damn decisions. Unless this is a proper debate, then the panel has no reason to be there whatsoever. It’s like having a panel on Galaxt Express 999 and Captain Harlock; the end result is that both of them are awesome.

I’m not saying that the anime fandom has grown in the last thirty years. Some people in the fandom have, and it’s understandable to see young people to have this kind of panels, but seeing this level is garbage year after year sucks all the fun in going to the conventions. There’s literally no program to the general public, only for selected audience in an already small group. It’s stupid. Sticking to one series to show WHY IT BECAME POPULAR is stupid. If you’re going to discuss one series, have a two hours lecture where you spend the first hour setting the series and introducing it while answering questions, and then the second going in depth about it. Opinionated panels are good as long as you’re admitting it and allowing the opposing views have their stay, otherwise your panel is bad comedy. Needs of the many outweight the needs of the one, and the one being the panelist/s. Seriously, if you’re up there having a show, then make sure that it’s quality from top to bottom and something that the audience finds interesting. Fuck what you think, you, the panels, they do not matter nor do your tastes. Props to you if you manage to find a subject you find interest in.

And for the love of all loving Primus do your own research. Hell. I’ll give you some subjects you could do that would demand some research from you; Change of male/female character depiction from the 70’s to 00’s in selected genre; Effects of Star Trek to Japanese popular culture and how it affects modern anime; Manga, anime and games- how branding and franchising one series is alive in the Japanese culture; Midnight anime series and their evolution from adult humour to softcore porn; Evolution of design in anime, or how cylinders became cubes and then cubic cylinders and Mazinger Z and it’s effects on Japanese otaku culture.

Is it too much to ask for some goddamn quality? Well, of course it is when it comes to these people. Well shit, I had to come to that conclusion after seven glasses of whiskey and a bottle of Asahi Dry beer.

Now, I’m not saying that don’t have fun. I’m not saying that you couldn’t provoke your audience with slightly misleading titles. I care about this hobby of mine enough to get mad at people wasting their time, other people’s time and my own. I’m sure that a lot of people will enjoy some of these panels and presentations, but when the offering is this bad from year to year, you kind of lose the sight of what’s really good. What I’m saying that these people, who are clearly amateurs, should put on their best effort to deliver content that would stay away from the negative stereotypes. Pretty much every single held event there is nothing short of piss easy googling and shows complete lack of enthusiasm to the overall scene outside their own interest. This sort of convention only enforces the negative view the rest of the nation has on the people who are into this sub-culture. Not only that, but you can see that these people have no intention of putting a good show. They’re making them just to make sure that they get in free. Well you do a bett– I’m the paying customer. I have no need to do any better. I have all rights the be there to say that this is piece of shit and not worth the 20€ I paid for the ticket. Anyway, I have done better, and I will make a better program than any of these listed here. Hell, my program last year was better than any program any of these people have at Frostbite, OUTSIDE one.

There’s exactly one panel that I’m sure it will be good, awesome, informative, entertaining and interesting. It’s called An invitation to Japanese comic studies which not only tells everything you need to know about the program, but also that these people might have a slight knowledge what they’re going to talk about. The again, they do mention yuri in the panel description, which automatically throws me into a spiral of suspicion. Why to separate it from other genres? Are they going to concentrate on it that much? If so, then they’re going to lose the credibility I have given here. Otherwise Frostbite is like in a mountain of shit there’s a small shiny gem, but if all signs show me right, the gem will only be covered in shit and only mentioned once in a bard’s song years from here.

Art is a job of service

You’re most likely sitting on a chair while reading this. If you have a laptop, then the laptop most likely sits in your lap. If you’re on your stomach in front of a desktop machine then you’re just plain stupid. Did you ever stop to wonder why your chair is like that? Why the shapes of your laptop are formed like that? Or why you have have aching shoulders or other tense muscles in the upper body? The muscle tension is most likely because of your bad composure, so straighten your sitting up, or stop laying down in from of your desktop.

Let me speak about myself for a second here. When I design anything, may it be a chair, a table or a space craft, I follow few simple guidelines that I’ve set to myself.
Number 1#: Form follows means.
The form of the item must follow the intended use of the item rather than the other way around. Nobody wants to buy a knife that has a handle that prevents the use of its cutting edge. A chair must be comfortable to sit in, and it must be ergonomic.
Number 2# Use determines shapes
Tied closely to the first, but this basically means that no excessive lines are necessary unless they serve utilitarian purpose. The most beautiful items have the most useful artistic strokes in their lines.
Number 3# The item must fill the needs of the customer
No matter what kind of item I design it must fill the needs of the customer, or otherwise I’ve spend everybody’s time and money. Customer always knows what he wants, even if I have to dig that knowledge out of him

I’ve found myself wondering why things are shaped like they are more recently. Call it they of the “pro” or whatever, but I’ve found myself noticing more and more lines and curves that serve no purpose on benches and chairs. Rather, these lines actually hinder their use and ultimately cause more grief than anything. Perhaps it is the artists’ stigmata that follows the designers. Artists tend to create images and items that they want to make. This is an error that nobody in creative field should ever fall, unless such thing is called from them. Customer is more important than artist’s own imagination, and it always will be. Cater those who will purchase your goods, and you will be a rich person. Windows Operating System is such a great product all around, as it serves almost all purposes people want from a computer. Nintendo DS is a great product, as it caters almost everything people wanted from a handheld gaming device. One Piece is a great comic book series, as it caters good balance with drama and comedy with easy-to-follow art, and exceptionally well written plot and characters. I could go on for a long time with this.
Stupid people start making what they want. Even stupider people start to sell these products to customers. The most stupid is the customer who buys the product that he has no use for.

In the past I had a small strife to be called a legit artist. Nowadays I want to put a gap between me and the artist me. If you’re a good artist you serve people. If you’re an artist people think, then you might just punch yourself in the face. Everybody working in the art field, be it movies, paintings, clothes fashion or games, forget that your creativity means nothing and is completely worthless if the customer won’t buy your product. “But Mister Aalto, painters in the past sold their paintings and were successful! They are the model of modern day artists!” Ah, you’re mislead by the romantic image of an artist. Even the painters and writers of the days gone by did mostly paintings and plays due to people ordering them. Sistine Chapel wasn’t painted because Michelangelo just felt to paint it one day. He was asked to, and he did it because it was his job. Other painters, especially in the beginning of the 1900’s, usually got their paintings out there in different showcases. Customers then decided whether or not to buy their paintings. Most didn’t sell, because there was no demand for them, but those who did succeeded in in some extent, and ultimately became artists from who customers order works from. Even books that have a demand from the customers’ side succeed. A trophy epoch is an empty epoch. Nobody wants to read a book that a writer wants to write for himself. There’s always a demand, and customers are willing to pay for books that have a demand. Even if the demand comes from flock of fourteen year old girls who think sparkling vampires are cool.

I’m a servant. I create products to fulfil your needs.
Ask yourself this; why are you purchasing products that somebody created because they wanted to create it for themselves, and it does not fulfil your needs?