Nintendo itself is not the brand

Neither are their developers or any of the individuals we see on streams and in interviews. Nintendo’s value as a brand goes up and down according to what they do. While branding is often given to the visual design and flavour of a company or a product, everyone knows branding is a lot more. If not consciously, then through unconscious osmosis of simple consumption of products. Brand goes hand-in-hand with reputation and the perceived value of the product produced by the company. Naturally, the product’s perceived value colours the value of the company.

It is extremely easy to make your product to look bland, and once you’ve made that misstep, it’s hard to recovered. Mass Effect Andromeda is extremely bland bland game and thus its perceived value is low. Patches only help so much, and PR is what the publisher must do in order to recover from the failure. It’s even worse if the fans lose their perceived value on the game, and that takes some effort to do. Like making your characters hold guns in reverse and essentially making it inferior to the first title in the series. Much like other AAA video game titles, it’s a very bland, very grey product.

What brings colour into a product is disruption. Nintendo has a history of heating up the Blue Ocean and disrupt the market with coloured products, though they have a history doing very grey products that wallow in the Red Ocean as well. The Switch, as it is currently, is about disruption in the video game industry. Unlike Sony and Microsoft, Nintendo went with what probably is the future of console gaming and created a hybrid system.

To use car industry as an example, Volvo’s brand is security and safety. Their cars are not the most exciting things in the world, but they are very trustworthy overall and suit the best for everyone. Until somewhat recently you couldn’t find a car that would move away from this branding from their main lineup. This is because Volvo has begun to change this somewhat bland yet trustworthy brand image of theirs with premium cars that offer more exciting cars. Their image is not safety, but the content with the car and the options you can have.

Nintendo’s brand has been perceived similarly as kid’s and family’s console to play. A Nintendo console usually has a good variety of games for everyone to play, whereas Xbox is a first-person shooting game wet dream in console form (though that has been severely diminished with the lacklustre recent Halo titles) while Sony is that black console cool kids who like hardcore games go for. The original PlayStation followed Nintendo’s branding as a whole family’s future generation console, but at the same time used Sega’s not-just-for-children approach. While the PlayStation had games that kids enjoyed, it also had titles like WipeOut that hit the cultural club scene if the latter 1990’s. The N64 on the other hand wasn’t everybody’s console due to the sheer shit tier library it had. Saturn was ever successful in Japan and was mostly staying within then-passed arcade port title. As much as it hurts Saturn and Dreamcast fans, arcade ports didn’t cut it any more at that point, and arcades themselves were starting to die out.

People don’t just buy what companies are selling. They buy the perceived product the company is selling. Shit in a can isn’t perceived valuable, but when an artist does it and sells it as art, the perceived value among certain crowd skyrockets.

Nintendo Switch currently has a highly regarded perceived value because of The Legend of Zelda: Breath of the Wild. No other title is driving its sales as much. 1-2 Switch is a joke, though the new Bomberman seems to have gone through a rise in perceived value after the latest patch. The Switch is currently the prime example how game industry and the Red Ocean consumers don’t get the market worth jack shit. As I’ve mentioned before, the Switch was proclaim dead on arrival and that its weak hardware wouldn’t be able to do anything. Yet, BotW alone is driving Switch’s sales. This is what a Zelda game is capable of when it is allowed to be true to the series rather than just a puzzle-dungeon game. Less Aonuma there is with Zelda, the better it gets.

It doesn’t matter if you personally think that these people who bought Switch and are enjoying its games are normies or have shit taste. They are not the deviation of the form, but the rule. The AAA game industry might shove millions into a game production and barely make even with the Red Ocean consumer, who seems to be easier consumer to please and pull money from as the Red Ocean is filled with competition. Developing and releasing games and consoles is hard work, and while it can be understood why Red Ocean developers want to stick where they’re most comfortable at (of course, with no expanded life experiences outside games, how could you even imagine developing game for the Blue Ocean consumer? Shoving an agenda to the player’s view is the last thing they want) and this is why even 10% drop in sequel game’s sales will put alarms on. Despite millions being in play, even the slightest change will throw the finely tuned balance off.

While video game industry is creative, it is service industry. If you want to use this sort of comparison, video game developer is on the same level as a burger flipper. Developers’ job is to serve the consumer and their needs, it is the consumer who ultimately decides whether or not your product is good enough to be purchased. You can work your burger however well, but if the consumer doesn’t want it, the onus is on you. Not on the consumer.

Nintendo’s last three home consoles show how their disruption coloured their brand. The Wii , as much as the Red Ocean hates it, was a massive success because Nintendo didn’t stay with the comfortable Red Ocean market. The Wii U was made for the Red Ocean, and it succeeded worth jack shit. Hell, it was pulled from the stores to make room for the Switch, which again has disrupted the industry and hopefully will continue to do so with both low- and high-end software aimed for everybody.

A delicate piece of hardware

Much like with other modern technology, we’ve managed to squeeze more into smaller space. The laptops or pads we have nowadays are engineered to a point that barely anyone can open up their cases and fix them without further studying on the subject. Game consoles aren’t any different, though the PlayStation 4 is almost as big as the original Xbox. It wasn’t until we began to have consoles that began to show easily damaged sections in the mainline consoles. While the PlayStation could take some hefty damage (personal experience tells me it can survive a trip in a lake), the PlayStation 2 could be damaged by having enough weight at the wrong spot. This was the time when PCBs started to become thinner and more packed up with components downsizing with almost each year. You could lob a NES or SNES outside a window have it working with a cracked case, and the same really for the PlayStation as well. Personal experience, don’t ask. PlayStation 2 however was the first truly delicate piece of hardware that in the end begun to have issues with reading the discs. Sometimes from the very beginning.


Goddamn, this video came out sometime early 2000’s. Takes me back

Nintendo’s consoles usually have been durable, especially their handheld consoles. There has even been discussion how Iwata drove the DS’ tech team mad by demanding the console to be able to withstand multiple drops from a standard height.

However, the more we pack delicate technology in a smaller place, the more easy it is to break it. While most people fellate companies over the hardware, it’s uncommon to see anyone appreciate the design and intentions of the design. The PSP was applauded for its higher raw power over the DS, and while it was snazzy to have in your hands, it was a delicate piece of hardware that could break down very easily. The console wasn’t meant for everybody, and much like how SEGA used to sell Mega Drive for more mature gamers, SONY’s western branches clearly had the more adult audience in mind. The PSP really couldn’t take much damage, I’ve had to fix a few. The same applies to the Vita to some extent, thought the Vita seems to be able to take a beating or two more than its elder sibling.

The Switch has been out only for a while, but it’s already showcasing very erratic behaviour. Some have it going completely mad in sound department, some consoles refuse to launch games, connection issues with the controllers, and the screen’s been scratched by the dock itself. I saw the dock scratching issue the very moment the whole thing was revealed (it had no guiding rails to keep the screen clear), but having a plastic screen is a necessity. Why wouldn’t you want to have a glass screen? They’re so much better! The reason for this is safety and durability design. See, when you have a plastic screen, the console can dissipate a fall impact by wobbling around rather move the energy directly into rigid parts, destroying them. The very reason your phone’s screen shatters so easily is because it can’t bent, and the energy from the is released by shattering. It’s a design decision between durability and looks.

To sidetrack a bit, this really applies to Muv-Luv‘s BETA as well. The Destoyer-Class has a shield hardness of Mohs-15, but because that’s hardness topping that of a diamond, their shields should shatter when shot at. They don’t flex when hit due to their hardness. Mohs scale is for mineral hardness after all and should never be applied outside jewellery.

Newly borked devices is nothing new, either. The 360 had firmware issues since day one, and the infamous Red Ring of Death haunted machines every which way. Hell, the 360 may be a good example overall how to fuck your console from time to time, as some of my friends have told me their 360 crapped out because of an update. For better or worse, my 360 hasn’t crapped out yet.

No modern console is truly finished at launch. Firmware and software issues are relevant and will be patched out at a later date. This is largely due to modern technology. A Mega Drive never needed firmware patches, because it was less a computer than the modern machines. Whatever problems with the firmware Switch has now will be patched at a later date. However, the hardware and design problems are harder to fix, and if Nintendo is anything to go by, they may revise some of the designs in later production versions.

Though there really isn’t any good excuses to use paint coating that peels off with stickers. That’s just terrible. Who puts stickers on their consoles any more? You’d be surprised.

The first wave of adopters will always have to go through the same pains with modern technology. New smart phones and tablets suffer from firmware issues to the point of most common consumers willingly buying last year’s model in order to get a properly functioning device. The price has already dropped at that point too. Apple has been infamous with some of their smart devices’ firmware problems, and sometimes they were removing basic utilities from the hardware alone. Nobody really expected iPhone 7 not to have a headphone jack.

The question some have asked whether or not it’s worth buying a game console, or any modern smart device or computer component for the matter, if they require multiple updates months later down the line? We can’t see into the future, and it’s hard to say what device will go through a harsh update cycle. Essentially, you’ll need to look into history of a company and make a decision based on that. Just trusting that a company will update broken parts is strongly not recommended.

I guess releasing things partially unfinished and patching them up is an industry standard practice. Games get patched to hell and back, and while this isn’t much new for PC side of business, it’s one of those things that show how little of classic console business is in modern consoles. Not all games get patched though, even when they have console destroying bugs in them. NIS America’s track record with localised games that supposedly lock permanently and prevent you from finishing the game, break your console or generally have terrible translation would a perfect chance to use these patches to fix these issues. However, unlike with consoles and other devices, game developers can ignore these problems as the purchase has already been made and they probably are banking on hardcore fans.

Not that any product is final when it’s released. All products are good enough when released, but that good enough has seen a serious inflation with time.

Review of the Month; Dual Shock 4

These reviews are rarely well thought out. Well, this time I had a complete idea what to review, but the mail never delivered the item in time, so I’ll have to move the planned review to a later date and think up whatever I have at hand. The thing is, the poll I had on Twitter some time ago resulted in most people wanting me to review something video game related, and I’ll be sticking to that result to a larger extent. No more knife or sharpener reviews, unless something tight comes by. However, I’d still like steer away from the usual review-a-game model. Peculiarities are where it’s at, at least for me. Controllers, system designs, cartridge reviews and so on probably will be the more mainstay element. You’ll see more or less normal game reviews anyway by the end of the year with Top 5 entries.

All that said, I did mention I’d review PlayStation 4’s Dual Shock 4 some months ago. Think this as future proofing to have a point of comparison for the upcoming third-party controller review. I’m always looking for alternative controllers that are as good as the first-party controllers in their own way. Horipad 3 Mini is a good example what tickles my fancy when it comes to more budget price controllers. However, what personally bothered me was the question whether or not the review does justice to the controller if the reader has no idea what’s the take on the base controller. Controllers also have the problem of preference. The original Xbox controller may be huge, bulky piece designed for American hands. That’s not a jab at it, it’s just stating the fact. The Japanese tend to have smaller hands, Europeans tend to sit somewhere in the middle. While the second iteration of Xbox’s controller was met with applauds, there were those who preferred the original one. If we had something called Objectively best controller, we’d have no use for anything else. However, controllers are just like pasta sauce; there’s at least one flavour that’ll be to your liking.

The version I’ll be using for this review is the DS4 model New Model. Outside two points, it’s design is the exact same as Old Model.

I wiped the controller with anti-bacterial wipe just before taking the photos, and lo and behold it already had dust on it
I wiped the controller with anti-bacterial wipe just before taking the photos, and lo and behold it already had dust on it

Let’s cut the chase; the DS4 is the best PlayStation controller SONY has produced to date. It’s not perfect, but this controller shows that breaking your mould you’ve had for a decade usually works for the better. The thing with design is that it evolves along accumulated data and production technology. The DS4 is a proof of this in itself.

So let’s give the usual bits and spots what’s on the face of the controller. You’ve got the usual action buttons, them being more or less SONY standard in a positive sense, a pretty good D-Pad on the left, two concave sticks that are a step-up from the previous controllers (thou seemingly extremely prone to quick wear and tear), Share taking Select’s place and Options being’s stuck in Start’s place. This big slate in the middle of the controller, just above the PS button and speakers, works as a touchpad and a large button that rocks back and forth.

The D-Pad is SONY’s best to date. While it is their usual schtick, it is extremely responsive and hits all the extremes just fine. The concave section in the middle let’s your thumb know where to sit just about right. There’s very little resistance when rocking the D-Pad around, but there is just enough to give that good kind of tactile feedback from the rubber domes. However, this being usual SONY, the D-pad will hurt your thumb on the long run. It’s just hard enough with ever so slightly too sharp corners. However, this is partially a necessity in order to make the D-Pad flat while keeping the SONY look and not resorting on anything that could remind either Nintendo’s or SEGA’s pads.

Share and Option buttons are clicky, but they are unsatisfactory in use. For whatever reason, you have to put blind faith and visual input whether or not you’ve pushed the button down enough. The travel is not far, but the fact that the buttons are shallow and somewhat awkwardly placed. This placing is of course due to the plate, that functions both as a touchpad or general go-to button, opening menus and such. In New Model, there is a slit on top of the plate that allows light to come through that doesn’t exist in the Old Model.

Seriously, where do all this dust come from? Oh yeah, the amount of electronic and books I have...
The slit visible above, as is all the dust around the action buttons. Seriously, where do all this dust come from? Oh yeah, the amount of electronic and books I have…
And here's the top of the controller
And here’s the top of the controller

The plate wraps to the top of the controller. The shoulder buttons are always a mixed bag when it comes to controllers, and it seems they always change the most in trying to find something new or hitting the sweet spot of current trends. SONY dropped the angular design on them, and rounded the L1 and R1 buttons with ever so slight convex middle to set your fingers in the middle of them. The slight texture is similar to the previous controllers, but not as pronounced. A good feeling overall. L2 and R2 are triggers similar to DS3, except this time they don’t suck. Their elongated form with a curve doesn’t make your finger slip off so easily this time around, and the spring gives them a rather comfortable resistance on its long travel distance. The light bar is actually pretty bad and far too large, and in dimmer rooms it will colour surfaces and even reflect from the playscreen. It would have been better to do away with it completely, but SONY’s using it for some camera stuff based on Move Controllers’ tech. I would’ve preferred a larger USB slot here, it feels that I see more broken micro-USB leads and sockets than it should be normal.

[Insert a rant about dust here]

The angular design of the back of the controller doesn’t interfere with the player’s hands and fits hands rather comfortably. The handles are well-shaped to be grasped and held, so there’s nothing special to mention about them. However, the curve under the L2 and R2 buttons has a harsh angle to meet up with the buttons when they’re pressed down, and these can chafe against your fingers depending how you hold the controller. It would seem you’re supposed to have fingers on all shoulder buttons at all times to prevent the chafing. The area reserved in the back for fingers just isn’t large enough, or the harsh corner should have been changed to something else. The trigger’s underside also will collect some dead skin and other oddities to them due to the open edge.

Might as well talk about the controller’s two halves as well. The top is sleek, semi-matte plastic that will polish fast as you continue using the controller. It’s not the best choice, and makes the controller feel just a bit too cheap for its price point. However, the second half, that wraps to the front at the ends of the handles, has this every so slight texturing to it. The feeling of this texture does not intrude and is even pleasant to the touch. The texture is actually slightly raised flat circles.

Overall, as I’ve mentioned few times around, the DS4 is the best controller SONY has put out in their mainline consoles. It’s not without its own flaws, but this has been a definitive improvement. Whatever they decide to do in the future, I hope they continue to improve on DS4’s design, thou the next step might be for the worse without changing controller paradigm. I doubt SONY will do anything like that, they’ve always been following trends rather than making them. The New Model also works on PCs via a cable, something the first one didn’t do.

What else could I say? The DS4 is a fine base controller that serves its intended use.

Switch the talk from hardware

I really do sound like a broken record at this point. With the leaks about Switch being less powerful than the PlayStation 4, things have gotten on the overdrive again with calling it a failure on the launch. None of Nintendo’s more powerful consoles have been a success. As Yamauchi said, a game console is just a box to play games on.

Take a look at Nintendo’s history with consoles. NES was underpowered compared to its competitors, yet it came on the top. Well, except in Europe, where Nintendo fucked their marketing and Europeans had their computer games. SNES was ultimately weaker than the Mega Drive thanks to the addons and despite them still came to the top, not to mention the other competitors of the time. N64 failed despite having more powerful hardware than the PlayStation or Saturn. GameCube too was ultimately a failure despite topping the PS2. The Wii was a massive hit despite being weaker. The Wii U on the other hand had jack shit when it came to software (just like the N64) and had that huge controller nobody wanted. The same can be seen in the handheld market. The Game Boy slaughtered all of its competition as did the DS. The Vita could have trumped the 3DS if it had any software worth shit, but SONY repeated the exact same travesty they did with the PSP.

The common consumer doesn’t give jack shit about how strong a console is. Why? Because they know hardware does not mean better games. People absolutely hate paying for new hardware, because it’s the games that matter. The hardware race has always been part of the PC culture, not console. Consoles have been about software race. Tech fans no need to apply for console gaming, if we’re being brutally blunt here.

Because Super Mario Bros. was such a success, you saw a lieu of games trying to replicate its success, most notably Sonic the Hedgehog. The developers just need to do their job and optimise the games, and even better, design games from the ground up for the Switch and all is golden. Of course, because everything just runs on the same engine as everything else and nobody bothers doing any extensive optimisation to ensure the smoothest possible experience (or even know how to do that at worst case) we’ll just get sad and hastily put together ports.

Consumers never bought Nintendo consoles for them being Nintendo consoles. Not outside fanboys. People bought them for the software, for Mario and Zelda. People bought PlayStation for the same reason; it had games they wanted to play, not because the hardware. Nintendo is not a niche as some would assume because of their approach. No, on the contrary. Their consoles tended to be cheaper and smaller than the competitors’ because of matured technology. This is again one of those things we’ve gone over so many times, but seems like people are still ignoring the fact when Nintendo uses Gunpei Yokoi’s philosophy alongside Yamauchi’s, they strike gold. Nintendo, when they are at their best (NES, Game Boy, Wii) Nintendo is far from being a niche. Electronic games isn’t just a hobby of selected group of people, but something all can enjoy, and striking that Blue Ocean should be expected and even wanted, not the opposite. Losing hope over lack of hardware prowess is useless. Your life doesn’t depend on a game console, go outside camping sometimes.

Switch has few points going for it that most seem to ignore. One is the cartridges. This needs more fanfare, as it means the games themselves will be far more longlasting than the optical media. The lack of long loading times helps too. Oh now you care about hardware? Oh you. Secondly, the fact that the Switch is a hybrid also means the games are not required to be connected to the Internet all the damn time.

The biggest problem the Switch currently has is the fact that Nintendo isn’t showcasing any of that software. This is the sole reason why people are talking about Switch’s hardware to the extent they currently are and each and every bit of information is torn apart. There’s nothing else to talk about the Switch, and I haven’t seen anyone else to discuss its design either. The latest The Legend of Zelda got pushed back too, so the media can’t discuss that either. So, hardware it is for them to keep the clicks up. I guess I’m no better, commenting on the fact. Unless Nintendo rolls something significant on the software side with the Switch, there’s no valid reason for me to discuss it any further.

One of my New Year’s promises should be to throw this broken record to trash and just re-blog the sentence Software matters more than hardware whenever applicable.

The 4K generation

During the last generation Xbox 360 and PlayStation 3 were dubbed the HD Twins. Not necessarily by the industry itself, but at least a small amount of people. While the current generation, that will be usurped by the Switch next year, started with HD as well. However, seeing we’re again at a point where companies do mid-generation upgrades instead of just mid-generation re-design, I’ll be dubbing PlayStation 4 Pro and Project Scorpio, whatever its finalised name will be, the 4K Twins. Technically, Xbox One S should be added there too, but the games are upscaled to 4K rather being native. Call me nitpicky.

The 4K is a bit of a problem, because most people don’t have 4K screens yet. Just like HD became a thing in the last generation, it’ll take some time before 4K becomes a standard. Scratch that, technically 4K is a standard already, but the standard is not widespread within the general population in the Western world like. It takes time for people to adopt the latest cutting edge technology, and that’s good. Why is that good, people are holding technology back! I’ve heard someone ask. The reason is that despite some technology not being able to sell well at first, the reasons can be many. The high price, the unnecessary complex nature and usage, quality and sometimes not being wanted often are the more pressing elements. LCD television technology itself is a good example of this as both LCD, Plasma and CRT television existed, and to some extent still exist, beside each other.

It would seem that the general population prefers to have mature technology in their hands instead of cutting edge.

The 4K and HD will exist beside each other at least to the end of the century, if not more. This is a guess on my part, but seeing how 8K is already making its first initial rounds, investing into a 4K screen might feel a bit off. Then again, that is the evolution of technology. Something new will always be waiting just around the corner. That’s why we always come to a point where we can pick something new up, or wait until things are ironed out and becomes more affordable.

That doesn’t really work with the 4K twins.

If these were redesigns of the existing consoles like what we’ve seen in the past, there would be no real contest which one to pick up. Usually. The last version of PS3 is just ugly. The issues with PS4 Pro and the upcoming Scorpio will have whole slew of new problems that have not yet been fixed. Mainly because we have don’t have an idea what those problems are, but most likely both companies are well aware of the issues with their machines prior to launch. The Red Ring of Death is still something that looms over Microsoft’s machines. I haven’t heard any major malfunctions from this generation, outside some people seemingly having a bricked Wii U thanks to Mighty Number 9, but at least one person has reported a molten PS4Pro. Take that as a grain of salt and do some research on the whole thing. Every thing’s possible, I guess. I’m no plastics expert. However, ever a single case like this usually rings the alarm bells in people’s heads.

The whole possibly molten PS4P aside, the issue that we should be more aware is the performance issues. Perhaps the hardware found in the PS4P is of higher calibre than the base PS4’s, but that should also mean that the games should run at a higher quality. Yet, if we take Digital Foundry‘s reports true, some games run worse on PS4P for whatever reason. Be it because of the new hardware or lack of optimisation (or the lack of experience in optimisation on PS4P) this is something I wouldn’t accept. But Aalt, aren’t you the one who says graphics and hardware doesn’t matter? Yes, yes I am and I’m getting to that.

The whole deal with mid-generation updates is, by all means, to allow the developers to put better looking stuff out there and have their games run better. In reality, this thought goes only halfway through. Devs most likely will push for better looking stuff, but will continue to ignore optimisation and 60fps lock if the game needs to be out. Some titles will sell with their name alone, damned be the quality of the title. The design quality of a game should not be dependent on the hardware. The controller a game is played with affects more the design than the hardware, thou we all can agree that simple number crunching power can allow some neat things overall. In the end, it’s the design that counts. What design, well, that’s another post.

Now, the question I have about the PS4P, and Scorpio by that extent, if we should be an early adopter or sit back and wait the kinks being ironed out. Honestly, that’s up to you. Some places recommend getting the base version for normal 1080 screens and some say go for Pro anyway. I’d recommend just checking the facts out and making a decision on those.

But, there’s another quick thing; should we all just jump in with the latest tech and keep things rolling around at the speed of sound? No, because that’s impossible. As said, most prefer mature technology and even tech that’s half a decade old can feel the most wondrous when properly designed and put into use. Those who didn’t experience Laserdisc’s abilities to have multiple languages on the disc were in awe by  DVD’s ability to house such things. There’s also the point that not all people simply have the money to keep up with the pace. As such, expecting companies to have things living beside each other is to be expected and that is exactly why  SONY has not yet moved the base PS4 from the market. People will simply pick it up for its price alone and might have rationale reasons not to go for the more expensive piece.

You can future proof your technological choices only so far. At some point, all your equipment will be old and replaced with new standards. Old does not mean obsoleted, and old can be of service years more than the newfangled piece of tech with all the problems still laying in the shadows.

I admit that this post was, to some extent, me putting my own struggle with the current generation down and to try make sense how to proceed in purchasing a console, or if I should even make a purchase overall.

Death of traditional television will change game consoles

I’ve discussed how traditional television has been changing to on-demand services for a good while now. What I haven’t discussed much is that this has removed television itself as the central point of the living room, which also means the devices connected will see a drop in significance. Physical media itself won’t disappear as people have been saying for the last ten years or so, but the form it is in will change accordingly.

Granted, saying that television will die is a hyperbole of sorts, but it fits. Just like how VHS died to make room for the VHS. Same shit, different boxers.

I’ve been watching NFL in my local American burger joint on and off, and while I’ve gained appreciation and understanding towards handegg as a sport, it did make me think how easy it is for Big D to showcase something like this in the modern era. Through that I came across the news about NFL viewership plummeting, and while NFL’s popularity has been going down, this is an indicate of where things are going. As television has become decentralised, so has our habit on how we consume it. While we do have differences in how we consume television across the world, the similarities trump them. Just check one of our old ARG Test casts to hear about it.

The game consoles will follow in suit, and if the rumours of NX being a hybrid off home and handheld consoles are true, then Nintendo has probably foreseen this trend. The high-end console gamer will not decantralise his television too easily, he has too many consoles attached to it and too many games yet to be played. For the low-end consumer who infrequently gets consoles and is still rocking his Wii, this won’t be a problem. The industry and some of the high-end consumers have already labelled NX based on the rumours as a gimmick and as the torpedo that will sink the Nintendo ship, but they did that with the Wii too. As a reminder, the Wii made shittons of money.

If the NX is a hybrid console, playing both home and a on-the-road market, it would indeed look like Nintendo is taking into account the death of traditional television. If this road proves to be true, then we have to wonder why do both Sony and Microsoft invest millions into research and development of new ultra-HD consoles that have no central point? While both of these machines could be used for their streaming services, this field is largely overtaken by other machines. After all, these dumbed down PCs will always fight a losing battle if they try to tackle a market outside their own realm. Microsoft learned this after one year of trying to push their movie, television and music streaming services, running back to high-end gamers with tail between their legs. One could argue that Microsoft has seen the death of television like Nintendo, then it would make sense for them to absorb Xbox as a brand back to PC. Sony on the other hand is fucked and nowhere to go.

Console as a media center is largely something that the last generation aimed to realise to its fullest extent. Before that PS2 could play DVDs, but that was laughable at best. Only the original PlayStation model was any good as a CD player either. You always had better dedicated devices for all that, and people tended to favour those. Now, you have tablets and whatnot with their wireless receivers everywhere and you’re able to stream whatever you want wherever you want whenever you want. That’s a harsh battle to fight against, especially when you’re trying to remind the consumers that the main thing the device is for is games. Consoles have been always at their best when they are aiming to deliver a console experience to the consumer.

Whenever Nintendo decides to fully reveal the NX will have three results. First, it will show what sort of device it is, confirm or de-confirm rumours that are about. Nintendo has not fueled the rumour train themselves, and that’s good. That has controlled the hype train, and the best thing what they could do now is to control the exposure from their and developers’ end as much as possible. This is simply to ensure that things won’t leak before they are finished, as consumers sometimes tend make false deductions on one or two trickles of valid information.

Secondly, it will show the direction Nintendo will take with the NX. Whether or not it will continue the way of the N64, GameCube and the Wii U (and Virtual Boy) is still an open question, and personally I would so much prefer returning to the NES, SNES and Wii style mindset that has profited Nintendo the most and has produced best games they’ve ever developed.

Tied to the second point is the last one, which may be the most damning. Thirdly, NX’s revelation will tell us how Nintendo themselves sees where console gaming and television itself is going. Nintendo has a spotty track record in certain aspects, but they have a solid one when it comes to defining trends and dare I say innovate whenever needed. The D-Pad just being perhaps the primary example. Let’s not forget the use of mature technology that they engineered when it came to gaming, though that has been less prominent with their more recent consoles to an extent.

The death of Nintendo has been predicted since the late 1980’s, and now consoles overall are predicted to die. However, it is far more reasonable to suggest that just like music purchasing has changed throughout the ages, game consoles will change and take new shape. They serve a market that’s incredibly wide, if the industry would just decide to provide both high and low-markets. That’s why Nintendo can disrupt the industry so easily when they decide to do so.

Competing as a multimedia device in an era where almost every device has a screen of its own and works as a fully fledged multimedia device is, to repeat, a losing battle. Game consoles and games themselves can only make an impact if they are designed and sold as games first and foremost. With times changing, the device these games are played on have to represent the era, and the era of television as the centre of our homes is coming to a slow end.

In the year 1983

This really turned into a Monthly Three, but this one will be shorter than the two previous. By continuing the theme, who were the ones talking about casual games before it entered the consumer lexicon? The industry, and a bit later, the press. Gaming press never had the best reputation out there and by each year it went from bad to worse and still struggles to be a creditable field. Back in 2015 Reuters had a laughable result when it came to finding journalists with integrity in video game press. While I wouldn’t use Tumblr as any sort of valid source, this one was supported by the recent consumer movement.

This isn’t a discussion about either of those really. Nintendo Power was seen as Number Uno source for Nintendo news, and it really was. It was sponsored by Nintendo and was an excellent tool for them to advertise their products. The same applied to television and other stuff like cereals, the usual stuff. Nintendo’s death has been prophesied each generation since the NES hit the shelves, but Nintendo hitting the lower markets with wider consumer base and building up from there has always been a disrupting model. PCs at the time saw the advent of a new console generation and berated them for their backwards technology, but PC in the end you started to see console-like games on PC because of their success.

During the third generation you saw Nintendo making the market place as we know it nowadays, and when competition pushed their harder edged console aiming for the high-end users with the Mega Drive and PC-Engine, Nintendo pushed out slew of games that again hit the lower market and build their library towards the higher end market throughout the years. However, Nintendo did not repeat this cycle of disrupting the market with the N64 or GameCube. It would be Sony’s PlayStation and PlayStation 2 that would gain the favour of the  lower market due to its insanely large library.

The industry hates when Nintendo is successful, because it pleases the low-end market. Their low-end products usually end up being on the same level, in cases if not better, than the higher end market’s. Either the competing companies fight or flee the marketplace, and usually when you see companies fighting Nintendo they fail because they have some of their low-end team working on a visual copy of a Nintendo game, but not the heart of function. Sonic the Hedgehog was a competition done right when it first came out and kicked Nintendo into fighting mode.

If the industry doesn’t like when Nintendo goes against their wishes, so does the press more often than not. The modern casual-hardcore division is most likely because of Nintendo’s success in disrupting the market over and over again. However, Nintendo doesn’t seem like their history because disruption requires work and effort. It seems whenever they decide to forego disrupting the market, they end up with turkey of a system in their hands.

The current state of gaming is nothing new. PS4 Pro and Project Scorpio are just another round of Atari 5200 against newcoming titans IntelliVision, ColecoVision and Odyssey 2. However, the differences between Sony’s and Microsoft’s consoles are rather miniscule and their library are largely the same. The only competition between the two platforms really is about brand loyalty and the few handful of exclusive games. They have the possibility to make them stand apart, but seeing how MS is absorbing Xbox as a brand back to PC and Sony’s pretty much at a loss what how to proceed in the future, it would seem that Nintendo’s NX will stand as a unique piece. If Nintendo aims to disrupt the market, expect the same old songs to be heard, just tweaked for the modern audience.

In the end, gaming is all about consumers’ choices. Kevin Cook put it well in Playboy’s January issue in 1983: The choice you finally make from among all of these games will depend largely on your personality and on what gets you off. Some of that decision will boil down to whether or not you want action or good looks – every former high school boy can identify with that.

The gaming press will tell us what the industry wants us to hear. After all, they are dependant on each other. The other brings them news, while the other is essentially their PR outlet. It’s not the normies or casuals that want to take your games away, that’s what hypersensitive parents and puritanical movements or such are for. Practising common sense and training your media literacy with an industry like this is a must, and that should be applied to elsewhere as well, like on this blog.