With the announcement of SNES Classic Edition, or the mini as I’ll be referring it to as, the collective retro gaming Internet lost its shit and the console sold out in matter of days, or hours in some store’s case. not only that, but some sites already have re-sellers putting up their units for grossly exaggerated prices. That is not to say stores would be upping their price anyway after seeing the success the NES mini was.
The suggested price of the SNES mini is at $79,99, or around 70€ to 80€. However, even now there are stores that have jacked up the price over hundred, because they knew it would sell out and that they can fetch higher price. The Greater fool theory has few variations to it, but for our purpose it can be stated as a person investing into a product in hopes of selling to a greater fool who is willing to pay more. The retro game market has become somewhat similar to a stock market, where certain people try to find fortune in finding games at a lower price, jack up the price somehow and then proceed to sell at a much higher profit margin.
There are few ways of doing this. One of course is the removal of products from the market and further making it a rarer piece. This can be done with relative ease, especially if one has the foresight to proceed to empty the market at the right time. If you were to buy certain games fifteen years ago at a low price, these games could now fetch up to two hundred their purchased worth.
Then of course you can change how the market perceives the products. Even now, some games are absolutely terrible, but due to their limited runs and relative obscurity, they can fetch stupidly high prices. The quality doesn’t really step into the equation here, it’s all about how rare something is.
This of course makes sense when looking at other collectables markets, where the exact same things happens over and over. However, the one thing that can’t be ignored with this theory is also the personal perceived value the greater fool might have towards a game. When you combine the believes and expectations a buyer has for a game with his personal affections towards it, they can be ready to pay extraordinary high sums of money.
As stated, a rational buyer may just buy the game and sell it forwards at a higher price, because there is a greater fool. This cycle has been going on in the retro game market for a solid decade and then some, and I’ve seen some argumentation for longer period of time. Whatever the case is, the current prices used retro games are going for now, and in the foreseeable future, will not stay. This is a bubble that is waiting to be burst, but I highly doubt it’ll be an overnight event. Rather, we’ll see something like a common Super Mario Bros. peaking at its highest point at some extraordinary price, and then things will dwindle down.
Or rather it should, but it won’t. The kind of retro collectors we have now are willing to spend high amounts of money for their collection. Of course, the sellers are willing to accommodate with equally over the top prices. I’m talking about people who are willing to pay over hundred dollars for a loose Mega Man 5. At that money, any sensible personal would just pick up one of the collections for whatever platform and spend the rest on ice cream.
The NES and SNES mini have made things interesting, to say the least. While Nintendo has claimed they’ll be producing the SNES mini in higher numbers than the NES mini, there won’t be enough. Nintendo has always underestimated their classic library to the point of neglect. Nintendo’s strategy with these re-release consoles is not to introduce new people to their older library, but rather just grab some cash before they can do something sensible with the Switch’s online. Nintendo never realises how much demand there is for their classics. The Super Mario All-Stars Limited Edition they released for the Wii sold out faster than they could imagine. Twice! Nintendo is gearing up to something with the Switch and whatever plans they have for their classic library, but these mini consoles are just stopgags on the way there.
Nintendo seems to be aware of the retro market. While their profit margins are less with these mini consoles than with Virtual Console, this is catering to a certain demographic first and foremost. While you could argue that the demographic is the general audience, the fact that NES mini wasn’t released in same production amounts or even officially in places as the Switch says that the target demographic was rather limited. The SNES mini will always be sold out, and despite the supposedly higher production run, it will still see similar fate.
And there will be greater fools who are willing to pay three times the original price for their own reasons.
The Atari Box wants to hit the same core demographic. Someone at Atari saw the demand the NES mini experiencing and wanted some of that dough. Whether or not it is a full-fledged console as rumoured, the chances are that it’s more or less a flashback sort of device like that NES and SNES mini. It would be easy to do a modern Atari console with most classic games installed while offering the possibilities to expand the library in the future. Nothing says an older console couldn’t be re-released and have new titles released or produced for it. After all, Nintendo’s pushing Starfox 2 on the SNES mini as well, and they’d make tons more money if they would allow the user to purchase more games on some sort of game cards and have them run on the system.
Or just release things on the Virtual Console and be done with it. I’m still expecting Nintendo to announce Netflix style gaming for its online service, where the consumer has no ownership.