A dreadful return

Parts of the Internet loves Metroid, but to an ill degree. Outside a few hot takes about sidescrolling games shouldn’t cost as much as games with three dimensions of movement, Metroid Dread has seemingly gained quite the amount of positive attention. Not that I’m here to piss into your cereal, but the developers of Dread have misunderstood Metroid to a degree. At its core, Metroid has been about powering up as you adventure through the game world in a balanced manner. There are obstacles that are required to beat, though not necessarily only in one manner. At its core, Metroid games are sidescrolling open-world games, or as we used to call them, adventure games. What does this have to do with Dread, and by that extension, that Metroid 2 remake on the 3DS? That modern Metroid is broken, and it was Fusion that shattered it.

For better or worse, Metroid missed the cereal train back in the day. Super Mario Bros. and Zelda were always the bigger franchises anyway

If you play any Metroid game prior to the modern era, there are few things you should notice. One of them is that Samus is strong by default. She may not have a long-range shot, but she has great mobility nevertheless and her rate of fire is not diminished like it is in Samus Returns remake and Dread. All the areas in the Classic era are filled with all sorts of little crawly animals you’re supposed to take down, which require Samus to be strong. It makes it much easier to kill enemies that fly in front of you as you power up, yet not all that necessary if you don’t want to item hunt. While Fusion manages to replicate this to a point, Samus Returns is a hollow game with large areas of one or two crawlies around, and this design change was made to compensate for the new melee and aiming mechanics. Much like how Other M had awkward as hell controls between third and first-person modes, Samus Returns suffers from awkward shooting and melee mechanics that necessitated changing the core play, and through that, how Metroid plays out. Perhaps you can argue that it offers a more relaxed pace for the game and the player is now required to time his actions better. However, the player already could dictate the pace they wanted, and weapons always took a degree of skill.

There is a concept of adding unnecessary mechanics for the sake of differentiating from the flock. Samus Returns reeks of this with everything it changed during the remake period to accommodate the melee mechanic. As weird it is to say aloud, Metroid is a shooting game much like Mega Man or Contra. Leave the melee for the Belmonts. Some fighting games, like Guilty Gear Accent Core, are faulty of this same thing, where there are additions of new mechanics for the sake of new mechanics that do not add any real value. In Metroid‘s case, this has caused a core change in how the game now must be played and approached while still being represented as being the same game. Metroid has become its own imitator. The surefire way to make a better Metroid title than Metroid 2 or Super Metroid (do you remember when people were arguing which one is better? I sure do) is to take the core element and expand upon them and see how far you can take them. The only reason people seem to prefer the melee mechanic is that Samus’ firepower was otherwise gimped and kicked down. If Samus Returns would have kept her firepower the same, there would be no reason for melee counters.

I don’t mind Samus’ new look though. It’s fine, but they should’ve stayed away from using white in the standard armour

An element that Dread is lifting from Fusion is the unkillable enemy chasing you. While SA-X is often cited as one of the more memorable things from the game, in Dread this seems to be a game-wide threat. This is turning Metroid into a stealth game, as now there seems to be a mechanic where you can turn Samus into a statue so one of these coloured robots (which look like iPhone store guards) can’t scan her. I’m sure we’re going to get story reasons why they can’t be destroyed and the game’s story will allow them to be destroyed by the end. That’s so goddamn tiresome. Metroid being an adventure game, an open-world title, fights this kind of written-in-stone story-driven progression fights against its nature. The same criticism was laid down on Fusion as well, though there it even broke the game’s core mechanic of non-linearity as you could only get items in a certain order as programmed into the game’s code. There was no sequence-breaking or creative choices done from the player’s part. Just like Samus Returns and Dread have minimised the player’s part in the exact same manner.

The thing is, Castlevania can do close-combat in non-linear games with some projectiles is because the overall design lends to it. It feels and looks like Castlevania, and more importantly, plays like Castlevania. It has balanced the game systems with the AI and game world to a fine point. Neither of these modern 2D Metroid Nintendo is making, and yes I am putting this on Nintendo as Sakamoto is still spearheading this franchise to hell, play like Metroid should. We have tons and tons of Metroid clones on the market with superior design in every aspect, and yet whatever the hell Samus Returns tried to be is shoddy lower-midtier garbage. Metroid doesn’t need to have melee attacks or counters. All of the play mechanics got gimped because of the want of this one extra mechanic that the game’s design can’t handle without breaking down. You can shave Samus Returns play to counter everything. All other mechanics are secondary and borderline useless. Unlike Castlevania, Samus Returns and Dread have screwed up whatever design the best of Metroid had to offer. Samus isn’t a goddamn ninja; she’s a fucking space Terminator. She’s not supposed to be a bac knock-off copy of her Smash Bros. version in her own games.

I won’t find any spot to talk about this otherwise, but holy shit doesn’t Samus Return have a terrible soundtrack. Most of the time you’re listening to this trash ambient soundtrack, and only in areas where you’re supposed to have a nostalgic rush you hear what is essentially re-used tracks from Prime. If you back and listen to Classic Metroid game soundtracks, the scary ambient things were saved for very specific areas and moments, but otherwise, you always had a rocking tune in the main areas. Maybe that’s for the better. Every time modern Metroid tries to do something new it flounders and fails like a fish on the Sun’s surface.

Speaking of white, these iPod dogs look less threatening and more… boring. Why would Samus shoot its face though? It looks like its most armored spot, while its lanky joints look like they would snap off from the ball sockets

Metroid is never going to escape Other M and Sakamoto. Hell, you might as well drop all hopes for Metroid Prime 4 at this point, as Metroid has long gone to be a story-driven adventure rather than the player’s adventure. Metroid was about the player facing a world and the sort of adventure that would be. Now, unlike its current contemporaries, it is about the player having to play out the outlined story. Best examples of this in the series? Metroid Fusion as a whole, and gimped world and adventuring in Metroid‘s GBA remake. Metroid has become about Samus despite Samus herself was never important. How the player had his adventure was, and we’ve lost it.

We can pinpoint the day when Metroid was lost. It’s the day when Gunpei Yokoi was killed in that car crash. I’m sure some people remember that there was an era where Yokoi’s name was attached to Metroid like Sakamoto’s is nowadays. I don’t like blaming one person for a failure of the whole team, but when you have a person who is put into a leadership position and publically proclaims his role in making and spearheading Samus’s story and knows her secrets, we can put his head unto the guillotine bed just fine. Just like with Link and other silent player characters, they’re supposed to be there for the player to play as. Take that away, and you’re forced to create a proper characterisation and framing for them, and seeing how video game writing is dumpster fire tier, and people like Sakamoto have zero talent or experience with actual story writing, you’re going to get stuff like repeating THE BABY the nth time.

Metroid Dread looks, sounds and probably will play cheap. This is sock-filling, a stopgap game. I’m sure it has a competent budget and all that, yet its lacklustre nature compared to independently made adventure games are laughing it out from the park despite their shoestring budget. Hell, just ignore what Nintendo is making and go play AM2R again.

Digital death can be saved with piracy

As much as Sony, and the other video game corporations, have their right when it comes to their games and consoles, the incoming death of PlayStation 3’s, PSP’s and PS Vita’s digital store paints a very dark visage of digital death; all those games that are about will vanish and be rendered unobtainable as the servers are shut down. Each and every game that is exclusive to a digital platform and is dependent on servers’ being online to any capacity will be lost. Piracy is there to catalog them and save them when you can not obtain them anymore in any legitimate fashion. Companies will complain and file lawsuits, like how Nintendo keeps harping on ROM sites, but if these companies want to curb piracy of their older systems’ titles there is very little they can do. In fact, that very little is very influential; offer all the library on your modern systems as well. 

That is easier said than done, as multiple games are very much tied to a system and licensing, meaning that publishers would have to re-submit their titles to console companies for them to be admitted again. Of course, with the hardware being different, it’s no easy task as they’d need to port the games. The question of whether or not that’s worth it for them becomes a pressing matter. Common sense would argue that if a company isn’t selling a game and there are no legitimate ways to obtain it, you might as well get it via piracy. We are not in any grey zone when it comes to digital games as you can’t claim that it is legitimate as long as you own the actual game as there is no physical equivalent in this case.

Yet these games are not abandonware either, as some of these titles have been ported to other systems in the same digital form, or are part of a long-running franchise. You can find loads of old games that have no owner on abandonware sites, even numerous game series and IPs that have owners, yet don’t act on them. It’s part ignorance of how widely their titles are shared and partly that they’re willingly allowing them to be shared. After all, you’re hardly going to make much money on obscure PC88 and DOS titles. You could make some bucks if these companies would repackage the titles for GOG or the like, but that’d take time and money. Would that be worth the effort? To some, yes. To most, no.

Whatever the thinking is within the companies, it won’t change the fact that with this digital destruction we’re losing the original source for these titles permanently. Once the servers go down, that’s it. There’s no crying over games you didn’t buy, there’s no wallowing over missed DLC. All the patches you missed are forever lost to the ether. Publishers and developers won’t offer them via their own services, even if that would be possible. What is the consumer to do if he wants to get a game but can’t, quite literally, buy it anywhere? Companies can’t argue for a loss of sale, as there are no methods a sale could be done in the first place. If they have an alternative venue to offer that title, then great! Problem solved. If not, well, the is always behind the IP owner. For a good reason too, but we should investigate whether or not an unexploited title, whatever it might be from music to film to book, should stay in the hands of the IP owner rather than be opened for common usage. It’d promote exploiting these unused titles, and in gaming would further promote the availability of otherwise unobtainable games. 

That’s never going to happen and we all know it. Sony could do everyone a massive deed and request each and every publisher with any content on their servers to be donated for archival at a museum or something for future research and patrons to play on-site. It would, at least, save these titles for historical purposes, but that is the last thing game companies have in mind. The first month is where the majority of the sales are done with games, and whatever comes after is extra. Once it’s a done deal, they can remove that title from competing with their future titles. Torta på torta repeat; I shudder to have a game on the same platform Super Mario Bros. 3 is. 

I don’t find any joy in Sony closing their old servers. It’s a tragedy that will become more common as time passes and content becomes more digital-only. With this closedown, we’re not only losing all those PS3, PSP, and Vita digital-only exclusives, but also all the PlayStation classic titles that were made to work on these systems. Sony’s going to make a bank when people will rush to buy the games they haven’t picked up yet. I recommend getting the Mega Man Legends titles, including The Misadventures of Tron Bonne, the Sega  Ages Virtual-On , and pretty much every PC Engine title you can get your hands on. If you’re a mecha fan and/or into Super Robot Wars series, there’s also SRW OGs; Dark Prison, a side game with no physical version out there. 

You did get a download code with that Super Robot Wars action game, that turned out to be really, really lousy, but not a game-on-disc in any fashion

Any arguments that follow the lines of You had all the time to get the games or It’s time to move forwards can and should be dismissed. For the sake of the consumers, if we’re going to go digital, the customer should have the right of access to these titles for purchase as there can be no second-hand market. Screw licensing issues or companies maintaining these servers at a loss. As far as the customers’ rights are concerned, the moment there is no viable route for legitimate purchase, the titles are free game. Pun not intended. At this point, I’m beyond arguing legal or moral points. I know and understand all the sides of the coin in the matter, but that matters jack shit when we are losing a generation’s worth of digital titles. That should not be acceptable in any fashion.

Thus, piracy becomes a justifiable action when there is no other recourse. Piracy will archive, it will keep records. It’ll become the way how to access all these titles on their original platform, if not form. The Internet will keep an archive of what Sony and publishers will not. Nevertheless, before we hit that deadline, the best thing we can do, and should do, is to burn that credit card to obtain all the titles we wish to play on our systems. After that… it’s your machine. Why not to mod it to take more out of it?

The “true fan” is a blind customer

With Monster Hunter Rise getting a demo on the Switch recently, I decided to visit their recent stream about the game. ‘lo and behold, I saw the usual people throwing stuff like As a community we… and Only true fans… among other stuff to counter criticism or whatnot. This kind of fan behaviour has been as old as I can recall. It is effectively a way to push down someone who might voice an opposing opinion that might devalue a product in some manner or raise issues that might impact negatively. For example, people noting that the somewhat recent Capcom leaks showcased how Monster Hunter Rise has already been slated for Steam release a year after the initial Switch version got told down that only true fans would buy it on the release and then purchase the Steam version later to support the game. There are quite many people who purchase games twice just to show their support, which largely screws up the actual user numbers and twists the true popularity of a product.

It’s not a toxic behaviour as much as it is pathetic. This sort of blind consumer behaviour can be seen everywhere, especially on forums and closed circles where new ideas or opposing ideas are actively purged. If there’s a live-action adaptation of a book series or something like that coming up, e.g. The Wheel of Time, I’d almost recommend checking some forums just to see large the difference between proper criticism and fellation. Corporations of course love people who feel deeply connected to their brands and go out to defend whatever decision is made and whatever product is put out. There’s a whole industry behind creating a positive image as forums and other platforms like Youtube are filled with people getting paid to give a positive view. It’s a livelihood for sure, and a way to market directly to the customers without directly associating with the corporation and the brand itself. With electronic gaming, it is very common for streamers to make contracts with companies to play their games for a certain time while giving only borderline criticism as dictated by the company. Once the contract expires, the game changes. NDA, of course, keeps these streamers quiet of their real thoughts and what they think of the games they play. Nothing wrong in this as long as the whole thing is being disclosed, but stealth marketers don’t come at you telling they’re marketing something to you.

A blind consumer doesn’t think about the product’s value or anything else related to it really that doesn’t directly concern his own emotional attachment. There’s a large amount of justifying your own purchases and decisions that comes with the saying A true fan… as they have to make sure their decision to invest into something fully is met not only on a personal level but also on a peer level. Perhaps there is some feeling of superiority in there to boot. Hence, when they’re met with no real peer rewards for them being a fan, their world gets shaken a bit. It’s not too rare to find someone who has invested most of their time and resources on something they think will be met with high praise only to find out that they’re more ridiculed than anything else. Perhaps criticising their loved brand itself is enough to shake their views and make them feel threatened.

Customer blindness is often a composite of choosing to be blind and unable to see through emotional attachment. Because how people think isn’t binary and we can accept contradictory statements as true and valid, we can often find ourselves rallying for the brand we love while ignoring its faults, yet do the exact opposite for another brand that shares the same faults. A true fan disregards all the bad things a product and a brand has. Even the positives sometimes seem to be lacking in a discussion, as everything stems from the emotional attachment. While it’s nice that people have something they truly love and are enthusiastic about, corporations are entities that mostly use this exact thing to make more sales and squeeze out that little bit more money out.

Of course, the whole stealth marketing wants you specifically to think in a certain manner that makes a purchase. Direct marketing does only so much. Corporations have embraced the idea of positive word-of-mouth being the best advertisement anyone could have, and they want to make sure your friend or a person you follow on the Internet gives a good word for them. There’s a kind of state of the cold war between customers and corporations, where the customer doesn’t have any other avenue of influence outside voting by their wallet, as corporations have everything in their hands, including your fellow customers that promote the corporate brand for free.

The idea of community giving voice behind one person is equally laughable. There is no one community for anything, there are multiple ones of different sizes and kinds, with some being as small as two. If someone claims that they are voicing the community, the best thing really is to disregard them and/or ask for reference where the community has voiced their opinion as a whole. Surely nobody would be bold enough to claim that they know what the community, or multiple communities, think without first taking proper steps to have everyone heard. However, if someone analyses a certain community, or follows their actions and thinking from an outside perspective and makes deductions based on collected data would be in a position to say what a community of people think. That’s what marketers do, and that’s why marketing has become rather effective on the Internet. Sneak in some people in these communities to slowly but surely change the opinions and views to cater certain point of view that benefits the corporations, and presto you have another set of people willing to market the brand for free.

The best thing to do would be not to be a true fan then. Each consumer is ultimately an individual despite whether or not they belong to a community. Each of us has to make our own decisions based on our own, whatever we base them on. Ignoring peer pressure or validation for our own opinions is not easy. In these matters, your own opinions trump all, as it only concerns you in the end. I doesn’t matter what a reviewer or a friend says or thinks, because ultimately you’re the one who has to evaluate the product for yourself. In other words, the best way to combat stealth marketing remove yourself from the negative influence that goats you to validate someone else is to take responsibility of your own decisions and actions they lead into.

Skies and lands promised

Cyberpunk 2077 is on the news and its reception has been mixed, to put it diplomatically. It’s been compared to No Man’s Sky in various aspects, like how many promised elements seemed to be missing and was ridden with bugs. As NY Times puts it, when a game is supposed to be The Biggest Video Game of the Year, expectations are high, especially when there’s almost a decade’s worth of marketing and hype behind the title. An expansive world that would be endlessly explorable just doesn’t happen without sacrifices or will be sacrificed in favour of other elements that make up a video game. I’d say that’s largely a no-brainer, as some of the more expansive worlds that have intense detail and hidden content often end up having less structure and directed play, which is contrasted to games with a tighter field of play. Take The Legend of Zelda or The Hunter: Call of the Wild as examples; both have massive worlds that can take years to properly venture through, but their main “quest” if effectively letting the player do whatever they want with few main objectives. I admit that this comparison is a bit off to Cyberpunk, but the reality is that open-world games have been an industry standard for about two decades, or more depending on how you want to define open-world.” It’s something that’s hard to realise properly, often ending up empty or played being walled from exploring every nook and cranny, but that’s the spot where both technology and game design puts up a challenge. The whole open-world genre, if it can be called that, has a history of being built on promises and failed expectations and yet the core video and computer game customers seem to expect even more. Clearly, the gaming industry hasn’t broken through how to do fully living 3D world yet, which isn’t just a technological challenge, but also a matter of paradigm. Perhaps putting fewer resources into licenses and hiring real-world actors would lease resources to where they truly matter.

The marketing for Cyberpunk 2077 was a massive success. It sold the game to the consumers and investors like no other. While Cyberpunk 2077 will stay as a cornerstone game in terms of technical achievement and such, all the refunds the customers have been demanding because of the game’s bug-ridden nature has caused a cascade effect, where damage control has brought even more worries. CD Project Red promised refunds for all, and all Sony and Microsoft could do is follow suit. Sony kind of screwed in this, as CD Project Red promised things before proper channels were established, causing Sony to also pull the game from PlayStation Network. Microsoft hasn’t done yet on whatever their consoles. With reviews going left and right, sometimes only to the negative to attack the whole deal and other times going to the complete opposite to defend the title, CD Project Red’s stock value plummeting over 40% since early December and the possibility of physical games getting refunds too, investors do have a reason to worry. They are, after all, considering a class-action lawsuit as they see CD Project Red having mispresented the game in a criminal manner in order to receive financial benefits.

I doubt there is any malice in any of the game’s failures. It’s just how these usually go with games that come with a stupid amount of hype. Game development is stupidly hard, and while some people do it for passion, and others just because it is their job. At the end of the day, any corporation has to cut their losses at the expense of something and push a product out. They have to make a profit No product is truly finished when it leaves the providers’ hands, no game is truly finished. Some are less than others, but at least we’re well past the days when you bought a highly visible licensed game only to find out you couldn’t finish the game because one of the levels was intentionally made unclearable because they never finished the last few levels of the game. There were quite a few of these during the 8-bit computer days. Cyberpunk 2077 just happens to be a victim of circumstances that are rather common when it comes to the electronic gaming industry. We certainly need cornerstone titles that push the technology forwards, yet more often than not these titles have been less successful than the games that have pushed the play part. I presume Cyberpunk 2077 will make a decent amount of money down the line after CD Project Red has managed to put a new spin on their marketing, fixed all the most common and outrageous bugs and the gaming media has placated and absolved them of their gaming sins.

There’s a lot of emotional reaction to the whole deal. We can’t fault consumers from reacting as harshly as they have, as CD Project Red’s PR did their job admirably. Sadly, that just didn’t meet with the expectations, or with reality in some cases.  I’ve discussed the nature emotional of marketing, corporations and customers to some extent in recent years, and with some, we’re seeing core fans feeling like they were betrayed by someone they felt a close emotional attachment to. CD Project Red is closely tied to Good Old Games, or just GOG as they go nowadays, and they have their fair share of diehard fanatics, just like Steam. As the customer feels betrayed by a brand, there’s often a harsh whiplash, but also a need to find justice. Sometimes its refusal to purchase any more products, sometimes it’s venting on social media, sometimes physical harm towards the game itself. Sometimes all three and then some.

To use No Man’s Sky as a point of comparison again, the game did get effectively fixed about a year later. Promised content and play mechanics were added as well as a large amount of bug fixing. While the game still has a bad rap overall, the devs took it upon themselves to make it the game it was supposed to be. While we can debate whether or not the game is what it was promised to be, there are chances that CD Project Red will do the same and spend the next year relentlessly fixing and patching the Cyberpunk. Unless the investors go for the throat and gut the whole company. Investors are often treated as the worst kind of being right after company executives, yet these are the people who have to make the decisions that will either make or break products, and through that, people’s lives. When multiples of millions are in the play, taking chances and risks is a bit scarier task than most would think.

We can’t fault the customers’ reactions, they were taken by the hype created by the marketing. In the same breath, we can’t really fault marketing for doing their job that effectively. Considering the kind of game, development time and hype that was involved, the current state of Cyberpunk 2077 should have been expected as an industry standard, not as some sort of terrible exception. There is no real solution to a situation like this. Rarely we get a piece like Star Wars that has everything together in a perfect way with good timing. Even if the game’s bugs and overall state would have been up to much higher calibre, from what I’ve seen it would still have been found disappointment in how it plays. From all the footage, streams and the odd review I’ve seen, Cyberpunk 2077 doesn’t actually push any boundaries when it comes to play mechanics. On the contrary, it seems it’s rather middle of the road and does nothing spectacular. Maybe that’s the sacrifice you have to make when you make a vast world driven by a story rather play. Maybe these games are just getting too big for their own good, and end up feeling smaller than they really are. Though personally I’d love to see customers reining in their expectations and the companies directing their marketing and PR to make the most realistic claims and ads with no embellishments. That won’t ever happen, but a man can dream.

 

 

Nintendo continues to fight piracy at the expense of the customer

Nintendo has been fighting piracy since they started the whole electronic gaming business. Donkey Kong the arcade game itself was a prime target of piracy, with copied arcade boards popping up frequently due to its popularity. The NES / Famicom piracy was massive despite the whole physical cartridge thing, with numerous Asian countries producing copies of the system and selling those systems and games across the globe. Hell, the Soviets / Russians enjoyed Dendy console as their mainline NES copy, with effectively all games being pirated copies of some kind. The SNES saw this practice much less, but few did fall between the cracks, with Super Noah’s Ark 3D being the most known in the West. Now, the N64 barely saw any piracy, as the concentrated efforts had moved to the PlayStation. In some ways, you can determine what system is the most popular in any given system generation by how much effort is there to put piracy into effect and how successful it has been. It’s no surprise then than the GameCube piracy was less enticing than PS2, mostly because a more popular system also has the most games for people to take a crack at. Then we come to the Wii, which wasn’t just a popular system, but a massive success and its piracy wasn’t just easily accessed; it was made into something everyone in the mainstream could do by themselves and take advantage of. Before this most systems required either external carts, an external device plugged in or physical modification to the PCB to make piracy easier. With PlayStation, you could just have your local electronics store install a BIOS chip that jumped over checking if the disc was legit or correct region. Then you could burn PlayStation games willy nilly. There was also an external box that allowed you to boot into a special menu and skip that checking routine. Wii U mostly had piracy because it was easy to implement after the Wii, but it never really had titles people were interested in. There’s a reason why Nintendo kicked it out rather fast and started the 9th console generation well before Microsoft and Sony were putting their systems out.

Seeing Nintendo considers themselves taking a hefty blow in their sales because of piracy with the Wii (in reality, it’s because Nintendo effectively abandoned the system mid-way through its lifecycle and gushed out garbage instead of putting further effort into high calibre titles) they have been taking rather heavy-handed actions against piracy with the Switch. Such things like the Switch having physical traces on the PCB that get burned out with certain updates to effectively suing everyone who might enable the system being cracked open for whatever reason. The latest hit was against Le Hoang Minh, who was selling RCM Loader, a dongle that would enable homebrew to run on the Switch. While Nintendo can’t attack Minh for piracy per se, their attacks as of late have been against groups selling dongles like this, or groups that are offering service that would modify the Switch to run homebrew software. In Nintendo’s eyes, these are all against the rule of law and End User Agreement as well as breaking copyright by circumventing the system’s protections. Nintendo DMCA’s these people often and drags them to court.

I’m not going to dance around the subject and claim that people who are purchasing these items and services have the end intention of running homebrew on their system or other more legitimate methods. It’s rather clear that piracy is one of the many end-goals here and both consumers and corporations have to live with it. However, most actions these hardware companies take to prevent piracy end up damaging the legitimate customers. For example, Sony removed the ability to run Linux on PlayStation 3 because someone managed to find a way to run homebrew through it. Not only a complete element was removed from the system, but Sony ended up paying millions because of that as they had advertised the system with Other OS capability. Now that the Switch destroys physical traces on the system, it might cause troubles down the line. Of course, fighting piracy with online-only systems and digital-only sales is one method of battling piracy as well, both of which don’t do favours for the general customer. If anything, battling piracy has only caused customers to lose control over their games and system, which actually has turned a minor section of these customers looking into homebrew and piracy even more in order to take full control over the products they bought and own.

Is Nintendo in the right in their crusade against these homebrew enablers? They believe so, and they believe their DMCA’ing and taking legal actions to protect their intellectual property that they see is being infringement by circumventing protections. Team-Xecutor, one of the more prolific teams offering homebrew for the Switch, accused Nintendo of legal scare tactics and censorship. There’s little doubt Nintendo wouldn’t try to intimidate groups like Minh and Team-Xecutor first before taking full legal actions, although throwing censorship in there is a dubious claim. However, all these products that enable homebrew can be seen as part of the Right to Repair movement. Apple and Nintendo, and effectively everyone else who offers electronics, is in the same boat here, as third party products, be it goods or services, would take repair and service revenue out from their pocket. In some cases, like with Apple and third-party repair parts, they would lose control over the overall device and its parts. This is under the guise of offering better and more qualified service, which is straight-up bullshit. This total control over the systems has stemmed from customers trying to fix their own devices or had third party members trying to fix it for them and then claiming warranty from the corporation. It was more or less a 50/50 chance whether or not they would repair or replace the product, but more often than not they’d end up replacing it simply because that was the cheaper option. Nowadays large amounts of customers still play the system and claim warranty on functional items. Stores rarely check these products and simply send the supposedly faulty device back and the customer gets a new device for free, and another few years of warranty. Warranty which they’ll go claim back, effectively getting a replacement device every few years. This is just one common example of how the customer-provider relationship is being abused constantly by the consumer. It becomes rather understandable why companies would want to take total control over the devices and software the customer purchases simply to prevent unnecessary losses gathered from customers effectively screwing them. In the end, all the customers at large get screwed.

Whether or not these products that allow homebrew on the Switch actually infringe Nintendo’s rights in any way are less important than the results they cause, and that is piracy. While piracy is seen as a massive threat to any entertainment industry and portrayed as such, it is in actuality completely different beast.  There is no better form of advertising or showcasing the value of a product other than giving it in the hands of the customer himself and the giving freedom to go town with it. Many films and music albums have been sold when people have seen and listened to a pirated copy and the same applies to the game industry. Game demos was found to damage game sales because they showcased how terrible those games could be. All sales are final is the mantra certain companies want to repeat, as they know the product they’re selling is in many ways faulty. Both sides should find a way that wouldn’t infringe either side in good faith, but that’s something that won’t ever happen because that’d require consumers to change their habits and mindsets to a large degree and corporations to lose most of the control they have over products they’re now selling. Seeing as global corporations are moving towards abolishing the idea of owning anything you buy, replaced by a subscription model that would give them complete control over the product as well as make them more profit, that’s something we’re never going to reach. Ultimately, piracy, IP and trademark infringement are used as excuses to further destroy whatever control and ownership the consumer. You’re more or less expected to consume just the same but never see the end product truly in your hands. If and when things are digital, this applies doubly so. Even with a company like Nintendo with a family-friendly image, the end goals seems to be the same as with every other company; work to consume, but never to own or control what you are consuming.

Beware the words “Leave it to use”

For the slightly-less-than-a-decade, I’ve kept this blog I’ve noticed one thing that’s been increasing year by year; the reduction of customers’ agency.  It’s been going on ever since World War II, as corporations became ever more global and information technology kept maturing towards the globally connected era we’ve entered. It’s all about the control of the product, nothing more, nothing less. You would think this just a minor problem, but considering things like homes, cars, the everyday equipment we use to make food, you name it, are products that corporations wish to gain control over. This would be laughable if it wasn’t already taking place with the media we consume.

The finest example of how customers lose agency is with streaming media and online stores that don’t give you full freedom to the product. The examples, of course, are Netflix and Steam. Their users have allowed convenience to take over their own agency, the control of the product they consume. While both Netflix and Steam allow you to consume the content they provide at your pleasure, it’s under their rules. Netflix decides what you can watch in its selection much like how Steam’s library decides what you are able to buy. While this seems natural, it also means they are a controlling middle-man, the ones saying what can and can not be on their virtual shelves. Not only this works against the consumer with the limited selection, something that the Internet has made moot when you could buy whatever game with slight searching, but that’s not possible nowadays as the majority of PC games have become Steam-linked. You are unable to play them without the digital console in the middle without resorting to cracking them. Even when you buy the physical disc, chances are that the default installer instantly jumps to Steam with no other way to play it. You have no options, you lack the control. The same goes what Netflix offers with its model, taking away the control of the product. The difference being here is how Steam allows needs you to download the games and to some extent meddle with them and you retain the right to play them, as long as you go through Steam. You have no control over Netflix. If a show is dissipaters from the catalogue, it’s gone.

Subscription is the word for both. You subscribe to the license or to the service, which means the users are completely willing in most cases to waver away their own agency and control, and all the responsibility those bring with them, to the corporations running these services.  In the case of  entertainment media this seems fair, yet again the customer has no control. To many the idea of having physical media at your house seems distasteful, some even hate the idea of physical items taking space. Both of these are things that require the customer to carry weight on their backs rather than dumping them elsewhere. Despite there being many who don’t want that physical media are happy that alternatives exist, but there are no alternatives that would allow them to extend their own agency and control over the products. All they are getting is the equivalent of a movie ticket.

Hollywood was extremely afraid of losing control over their product when VHS was first introduced in the 1970s. What would happen if customers bought their own copy of the movie, which they could watch over and over again? The theatres and studios would lose money now that they couldn’t control the product the customer owned. They introduced a move to install a magnetic wipe head into VCRs, which would gradually blank the tape as it was watched. By the third time, the customer would lose most if not all of the tape’s content, forcing them to buy a new copy. This idea never came to be, but its vestiges are now in the types of Netflix, where the customer has no control whatsoever.

Netflix has taken everything out of the customers’ hands. The product, at a glance, is the service of streaming series and films. It’s also the second-best way to save space by allocating all that to Netflix digital services, as long as you’re willing to wave away your rights. Much like Steam, Netflix can cancel your subscription at any point they see you breaking their contract. Similarly, some argue that you never bought movies, films or games in general, just their license. The difference, of course, being that by having a physical item in my hand negates this, as none of the companies can come to my home in any legal measure and take that product away.

All this is highly debatable and most people will dismiss both of them. However, this service model of a subscription is being extended to things like cars, printers and washing machines. Rather than buying a machine of your own, you subscribe to a service of which you pay monthly. You would never own it, just pay for the privilege to use someone else’s machine. If something were ever to happen to it, or the service owner deems you to break any of the rules, you’re screwed. It’s the same with cars, and now with smart cars driving themselves, even the responsibility of learning to drive is taken away from the customer.

That’s all this is ending up, ultimately. When the customer is losing their agency and rights to own anything, everything is locked out from their hands. Apple is a massive example of this as their practices both in hardware and software is as anti-consumer as it could be. Their updates are bricking older machines, they refuse to sell spare parts to their devices and offer higher-cost exchange programs instead. The systems are built to fail as well, with flaws that could be nothing less than intentional. Apple’s systems and products are a lifestyle, and their customers buy into that as much as they do into their products. Of course, whatever you do on your Apple devices also means Apple has the right to sell your data to advertisement companies and such, something that they have in common with Google and other big tech companies. Even with Steam and Netflix, they get data from their users they can make money on. Your privacy is nonexistent, and that is sadly something we all have more or less accepted a necessity. It shouldn’t be, and this is one of those points where the law is behind the times. I’ll outright argue that selling user information should be considered an illegal invasion of privacy despite whatever agreement clauses these companies put into user contracts. It’s one more thing where consumers lose agency, and it’s one of those things gets talked about yet nobody is making any moves to actually do anything about it.

The whole Right to Repair seems to be doomed. Companies like John Deere and Apple are fighting it in very dirty ways, but this is all about controlling the product again. They don’t want complete control over the product, but also the way they’re used and everything tied to them. Both corporations aim to lock the customer to their dealers alone in a manner nobody else could service their devices. With John Deere this is even more evident in how this would effectively remove all the competitions from the aftermarket and repair section as there has been a rather long tradition of optional and alternative parts from cheaper manufacturers. Parts that might have been slightly worse, but had the exact same performance. With John Deere moving more and more towards a similarly closed ecosystem to Apple, farmers will find themselves unable to find parts to fix their machines without needing to pay premier prices, but also they’ll find themselves in a situation where field modifications or modified software locks them out and bricks the system. It’s a matter of time, not whether or not this is possible. Apple is already doing this. You can’t even change the screen or the camera between two new Apple iPhones without the phones freaking out and making features inaccessible. It appears that smart devices are the ultimate way to lock control away from the users unless they decide to modify the system to remove these elements, e.g. de-Google an Android phone. Even then, if something is burned to the hardware to make the device effectively non-functional intentionally, the only way for the customer to go would be to not buy such a product and go for another product that wouldn’t infringe the customer’s control. This isn’t even a question if someone would want to modify or not, if there were a need or not, but rather simply whether or not the customer would be able to. When the customer doesn’t have any choice and all there is one singular option, we’ve lost large portions of personal and individual rights to what we’ve put our efforts into gaining.

Hell, you can’t even buy a non-smart TV anymore. Everything has a chip innit to spy on what you do with the device.

What’s the ultimate end goal here? At this pace, the customer will end up losing more of their rights and the agency they have towards the things they purchase. Purchasing itself will turn into a subscription with products, and products will be tied to a service.  With that, the customer’s control over is taken away, after which more and more of our lives will be controlled by an outside power. When you leave everything to the corporations, they’ll take it gladly. The customer is expected to consume, but only under the terms of the provider with no personal control whatsoever.

Most of the previous could be considered a small nuisance, something which we could let go. However, it’s a slide that won’t stop. While ownership is a contested concept, what’s behind it are ultimately strong values of determination, personal responsibility and willing to take control one your own life. These should be clear things to adults. You have to find a way to make a living in order to strive towards your own personal goals. Some of these goals might be at work, others in personal life. It asks determination, and responsibility to carry the necessary tasks out. We can’t play all day long doing nothing or live on other’s wing. Certainly, there are those who would provide for others, yet that means losing your own agency and control in the same manner corporations are taking away customer’s agency. Making our own decisions while we are dependent on someone, or something else, makes us only a slave to the system which can exert control over us however it would wish to. Hence, we must take control of how we live, which requires the two first aforementioned bits. Yet we’re willingly and constantly allowing corporations terrible consumer practices and invasions of privacy as well as underhanded service models to undermine all these. Hell, all those devices at your home, that listen to you during every moment, were introduced by likes of Amazon and Google rather a governmental power. Rather than a nation becoming that stereotypical evil oppressor we know to hate and fight against, we’re gladly willing to let all our responsibilities go and embrace these devices with open arms. At this rate, there will be two points; One where the customer refuses to give away his freedom to choose how they live with all the responsibilities it brings; the other where everything we have is owned by someone else and we have no control over our lives.

It all really ends in taking responsibility on the actions and decisions we make. Something like taking a loan for school is ultimately a decision and a responsibility we must make, and then undertake the task of paying them back. The alternative is that we have no responsibilities, and thus no choices to make.

A chance for Microsoft to push forwards in Japan

Microsoft is supposedly aiming for the Japanese market, according to Bloomberg. Some are taking this as some sort of new thing, but Microsoft has always tried to make itself a big thing in Japan with Xbox. This is, in itself, nothing new. The original Xbox S-Controller was developed and design the Japanese market in mind, and it ended up being successful enough to kick out the Duke controller for good (because the Duke, in all honesty, is kind of trash). The 360 had a hard PR push in Japan, with booth girls designed to appeal to the local tastes alongside numerous exclusive games and titles that should have been hit with the audiences. However, the X360 ultimately ended up playing the third fiddle (again), but kind of did follow the footsteps of old Japanese computers in its game selection. If you love shooting games and peculiar managing titles, the X360 is chock full of exclusive titles like many of CAVE’s shooters e.g. Death Smiles and The iDOLM@ASTER killing your hopes for a new chapter of Berserk. Down the line, these titles did get sequels and ports elsewhere, but at the time the X360 was, effectively, the otaku console to have with many niche titles. Hell, even Muv-Luv saw a port for 360 before Sony got its own. It’s niche library of Japanse games that didn’t get Western releases and were behind region locking meant that the X360 saw some limited importing within certain circles. Nowadays most of the good stuff has appeared elsewhere with no bullshit in-between outside needing to use Steam, so there’s very little reason to consider doing so nowadays.

The reason why Bloomberg is making a thing about Microsoft’s ever-continuing attempts to court the Japanese consumers is that Sony’s employees internally are more or less disfranchised. Analyst Hideki Yasuda of Ace Research Institute saying that Sony’s attention is drifting away from its consumers in the home market, and that’s an understatement of sorts. Sony’s American HQ has been making hits and after hits on the marketability and development of their third party titles, of which I’ve got few posts in the past. The fact that Sony’s pushing for censorship on games on their design phase and banning whole play elements and methods surely will push developers away, which turns the consumer tide elsewhere. Sony’s emphasize with its new internal rules and regulations has damaged the company in ways that are becoming apparent in consumer behaviour. Furthermore, an example of straight-up Americanisation of PlayStation as a whole can be seen in switching the X and O confirmation buttons around in Japan, something the Japanese consumers aren’t exactly keen on. Granted, that poll was open to a thousand participants only, but treating it as a sample size should give you an indication what the majority of the population thinks. Changing an established form factor that’s been there since the Super Nintendo days is extremely short-sighted. Not only this means long-time users have to work against their muscle memory, but also that X and O make no longer sense in cultural context, as they’re now reverse. There’s also a worry about this applying to backwards compatible games. Sony has confirmed that this isn’t optional, meaning Japanese who purchase PlayStation 5 will have one helluva time trying to figure out why the hell their O is suddenly a bad thing instead of X. However, now both Xbox and PlayStation share the same scheme of menu confirmation, with Nintendo still using the “classical” layout.

Then again, that first Bloomberg article states that Sony of Japan has been sidelined. I’ll quote this bit and then drag that horse carcass back for a moment; “The US office believes the PlayStation business doesn’t need games that only do well in Japan, employees in the California headquarters reportedly said.” Whoever said this needs to be fired from their job for effectively ruining PlayStation 5’s chances. A console’s lifeline is in its library. A console can not be a success alone. When you grind things down even slightly, hardware is just the middle man, the unnecessary evil, the crutch. You only buy hardware that has software that you want to consume. A console must have its own unique library of games that entices the player enough to purchase the hardware. If you want your console to succeed in Japan, it must have a wide variety of different kind of games that appeal to the Japanese culture of video games. These games are widely different from what appeals to general consumers in the US, UK, France etc. Every nation and culture have their own things that are bombshell sellers. For Finland, it would seem NHL and FIFA games because fuck these people are thirsty of sports.

Of course, after Jim Ryan, Sony Interactive Entertainment’s CEO, insisted that the company wasn’t Americanised when they moved HQ to California rings extremely hollow. Even the size of PlayStation 5 screams American whopper. It’s ugly as hell and larger than a man’s torso. No Japanese corporation would design their machine to be that big because space is a premium in Japan. The Switch is the king of this Generation of consoles due to its hybrid nature and a good library. Clearly Ryan was spouting bullshit, as the current global agenda is leaving Japan a cold turkey, and that probably will happen to European countries as well. Now with regional departments gone, Sony can’t have its individual arms creating specific plans and games for each region. Now, all we’re getting is what the American centre vomits outs. They can’t be flexible and nimble with only one scarecrow. 2020 has shown the downsides of globalisation to an extreme degree and Sony putting their eggs in that basket was a major blowout. It will only hurt them down the line as it will kill variety and regional specialities in favour of one corporate vision, now driven by censorship. I’ve seen claims of Japanese taking up Steam and other PC stores closer to their heart after since certain kinds of titles were banned and Visual Novels started suffering on the platform. Not only that, but Sony themselves have been shooting themselves in the leg by allowing ports of their harder hitters to Steam in hopes of making more cash. That’s a sure shot method of killing your device, exactly what they did with the Vita. Poor Vita, Sony mistreated you so hard. Whatever PR Sony wants to spin, like Natsumi Atarashi’s assertation how Japan will remain their utmost importance, can be disregarded as bullshit. Sony’s actions thus far have been telling the complete opposite. Don’t tell me a house isn’t on fire when it’s blazing just behind you.

All this is part of the continuing censorship routine and globalisation Sony has been practising for the past few years, something I have posts on. The thing about Sony’s globalisation and concentrating their decision power into one HQ is that in time it’ll be a disservice for them. I already mentioned that they will streamline their services and products with this, but it will also go against them. Global organisations with this size will see the rise of useless middle management that will drag feet down. Arguibly that’s already happening with the whole internal censorship and censorious regulation they’ve put into power. This will sap energy from regional offices and will damage their work capacity to work as they always have to wait for a reply from the main office from California. The more proper answer should’ve been to gut the middle management and allow regional offices to cater their target areas the best they can. The California HQ seems to think what applies to them applies globally. It may not be Americanisation as Ryan claims, but then it’s simply forcing a skewed view of the world forcefully unto others with ideas and values that do not apply even outside the doors of Sony HQ. Sony should value what their customers value in their brand, and they’re moving to the complete opposite direction, thinking that the consumer is a sheep who follows rather votes with his wallet. No matter how much people want to sell the idea of perfect global society as part of globalisation. Take Germany’s latest stance as an example. Globalisation doesn’t mean others will take up to your opinions and views as the holy gospel. Often it’s just the opposite. In a perfect world, we would have objectively the best standards for everything, but that’s not realistic. Doesn’t mean we shouldn’t strive for them, but in the current state globalisation, people need to come mid-way to meet each other. Sony’s current practices effectively oppressing rather than allowing themselves to create a company that would truly be of service at a global scale by adjusting themselves accordingly.

I’ve also noticed a certain consumer behaviour that’s tied to all this. Early in the PS4’s and Switch’s life cycles importers preferred the PS4 versions of games if there were two available. In recent years this has drastically shifted for importers to prefer Switch version, if available. This probably reflects what kind of consumer group current importers are at a worldwide scale, with most of them being aware of current happenings and decisions taking place behind the scenes the corporates want to keep behind the curtains.

Despite all this doom speak, Japanese developers won’t abandon the PlayStation. If anything, they’ll probably aim to go multiplatform more. Theirs is a traditionalist way of working, and abandoning one of the two national devices seems to go against the grain rather hard. It’s like how the US prefers Xbox mostly because it’s Xbox. Perhaps more and more companies will go multiplatform and ensure a Steam or similar release on PC as well, while moving some of their exclusive titles being developed for the two competing platforms. Sony will hire studios to make games for their hardware for sure and the usual line-up will come out that most people will be happy with, but then the question just ends up being what’s the difference between the new Xbox and PlayStation?  If the libraries end up resembling each other even more, and there’s no real difference outside an even smaller handful of exclusives, it becomes more brand battle than anything else. Here Microsoft has a chance to shine, but theirs is a steep climb. The Xbox One managed to scrape 0.1% of all console sales in Japan this year. That’s one helluva fight against PlayStation 4’s 10.1%, and all but an impossible task against 89.9% the Switch holds. The Xbox brand could turn things around in Japan if they’d manage to find that sweet spot Sony’s abandoning and working on that like no other. It’ll take a console generation and then some to turn the Japanese consumer’s opinion on Microsoft’s console around, but perhaps if they manage to properly deliver proper titles, that is achievable.

Pizza Pizza

As long as I can remember, Domino’s Pizza has been the butt of jokes to the point even my Vietnamese associates know a few. They had a massive problem with PR and their pizza for numerous years and found themselves in a downward spiral in the mid-2000s, striking the all-time low in 2008 when their stock price was just three dollars. Nowadays they go for around 380 bucks. It wasn’t the easiest route.

Despite Domino’s hitting their lowest point, they experienced a massive PR crisis following Michael Setzer’s and Kristy Hammond’s Youtube video showcasing how much they loved to ruin the food they were preparing. They pleaded guilty a year later. This video effectively confirmed how Domino’s food was prepared in the minds of the consumers, further enforcing the jokes that were made and pushed customers away. It didn’t help that the video ended up being one of the top search results if you searched for Domino’s at the time. Even disregarding this incident, Domino’s was seen as some sort of crime against food and ingredients, or as Adweek’s short story put it on their focus testing, it’s startling to hear the degree to which consumers regard Domino’s as the embodiment of culinary evil. During this and numerous other focus tests Domino’s pizzas were called all sorts of names and claims of them using fake cheese and the like in their products were common, hence the jokes of the time. Some of them have survived long enough to be part of pizza-eating culture.

Domino’s decided that they need to turn their ship around and hard. Ever since their record-low stock price and the whole PR disaster with Setzer and Hammond, Domino’s began to comb through their complaints and reviews for the most common negative mentions and comparisons, as mentioned in their four and a half minute documentary what they were doing. This video, while being a corporate produced piece, is one of the things Domino’s did to have that boat turned. They went back to the recipes and worked on them and revised what they were doing wrong. Supposedly more training was given to the workers to prevent the mishaps the aforementioned video caused. Domino’s, in all effect, owned that they were rather shit company with workers who didn’t care if your pizza was terrible or not. The linked video shows how proud Domino’s was after they went and created new pizzas, which were more or less made from scrap. Everything from the dough to toppings was tested multiple times over and changed wherever needed. Whether or not this is all true will probably be always an open question, yet even from this video it is evident how much money Domino’s spent to revise their image by revising their image through their product. They even went as far as providing their focus group members with these new pizzas to test and get their opinions. They made these into ads, no less.

Domino’s Pizza owning up and takings steps to deliver to the customer the kind of pizza they wanted while making a public, transparent stunt out of it all has made them the most valued pizza restaurant chain. While some still retain the image of Domino’s being the worst kind of pizza you can have, that’s rather outdated view by about a decade. That, and they probably never had Greek pizza. Domino’s stocks have been in constant rise, and they’ve been trying to renew customer interest in various manners after their renewal, like collaborating with Hatsune Miku in Japan. part of their whole shtick of being transparent to at least some extent, they’ve allowed Food Insider to make a short video how their pizza is made and delivered, though personally, I have to say I’m not exactly excited by the idea of the dough being made elsewhere from the spot. Delivery food is making some nice bucks at the moment, so Domino’s made some nice bucks earlier this year as people didn’t want to leave their homes.

What’s your point? I hear Wes asking me there. My point is that Domino’s pizza listened to their customers, changed their product and working methods to better fit the demand. Not only they were willing to take in feedback and were honest about it to themselves, but were willing to make rather transparent transition from what they were to what they wanted to be. Customers love that, and that made them a billion-dollar company.

This same set of ideas can be applied to any industry on their basis. While the creative industries want to sell the image of one creator or a team of creative individuals delivering an earth-shattering piece that can only be experienced in so many fashions, the reality is that any product needs to be carefully planned out and balanced between the original intent and the customers’ wants. That is far harder than you would expect, as some corporate cultures do everything by data alone, which can lead to discarding feedback in total and the only thing that says anything is sales data. This can be combined with long-term career businessmen, who are hard stuck on their own methods of working, as it has produced large revenues up to that point already, making the total renewal of their productions hard if not impossible. In the foodstuff world, this is easier to do than e.g. in automobile production or the like, where you can only begin to start this process with the next series of cars rather what you already have in production. With games, music and film this could be implemented in an easier manner, but it requires humility among these egos, and that’s something the self-clashing creative industries do not see too often. Imagine if, for example, EA would make a public announcement that they’ve listened to all the feedback they’ve gotten through the years and have begun to consider how they produce, develop and publish games, as well as how they tackle advertising in their games or in which manners lootbox mechanics function. It’d take years for them to root out these methods and manners they’ve cultivated throughout the years and end up putting efforts into making games that wouldn’t nearly kill their workforce or would contain whatever is currently the most underhanded way of making that extra money. Something like this happening in the creative industries is as likely to happen as a pig flying through your window. It happens on occasions, but extremely rarely.

Few posts ago I wrote how I’m tired of the PR game. Domino’s Pizza turned their PR disaster into a chance of renewing their image through transparency. Because transparency to that effect would necessitate losing face first in order to gain higher PR wins in the long run, you won’t see this happening with franchises like Star Wars or any of the botched film franchises. You will never see one of the head honchos stepping up, admitting the money they spent on a movie bombing like no other was a mistake and that they will look into renewing and satisfying the customer. That would go against how things are presented to the audience, the whole Hollywood/ creative myth, how glamorous it is to be a successful creator. Yet even sure-shot franchises like Star Wars, Alien and The Terminator have slumped, the latter two effectively becoming more or less dead thanks to the latest movies. Hell, even the Predator franchise is back in the casket after The Predator managed to fuck up the series. As much as it often goes against the corporate grain, transparency and honesty are two things the customer values. If a corporation manages to be open about their faults and missteps about themselves and is visibly improving themselves, that creates almost natural emotional connections to both your current customers and your possible customers.

The one place where transparency should be the most important bit is in crowdfunding like Kickstarter. If you’ve run a Kickstarter and have managed to each your funding goal, every single thing you do with the money or with the project should be logged in without censorship shared with the backers. All the good you do is doubly more worthwhile when you admit fucking something up and explaining the methods of either supplementing or fixing what’s gone wrong. With crowdfunded products you have to remember that these aren’t your customers; these are the people who funded your project. Being transparent with them is the least you can do. The PR game wants to mangle and twist every screw-up into something positive in false manners, and more often than not the customer can see through that. It’s up to each individual customer how much leeway they might allow the PR game, and most often you can see it in the form of taking their business elsewhere. Of course, if you proceed to attack the customer when you want them to buy something from you, well, not everyone is masochistic.

Perhaps Marvel and DC should take after Domino’s Pizza. Japanese comics have been outselling American Superhero comics for some time now. In the face of this fiercer competition from beyond the ocean, it would be a good moment for American comic companies and creators to stop for a moment if they’re doing something wrong.

Yet another post about the old argument about something making money and its relation of being good

The few main things this blog has covered multiple times is how good is a terrible determinant in any comparisons or discussions and that financial success is a form of determining whether or not something is the aforementioned good. You know the argument, just because something sells doesn’t mean it’s good. Mark Hamill continued this with something along the lines of It only matters if it makes money. The two, of course, don’t exclude each other, as often products that are well-made sell just as terrible products bomb like no other. Cue for references to the latest Terminator and Charlie’s Angels movies, because a well-made product doesn’t equate to something the customers want or need. Those two movies are competently made, have high production values and realise what the staff wanted those movies to be. It wasn’t something the audience wanted or fit the franchises per se, so what does it matter if they were well-made movies? The customer is the ultimate reviewer who decides whether or not your effort and time were worth it. Nobody is required to purchase or consume products you make, just as you don’t need to appease them (if you don’t look for financial success.) Often you can veto some objective point of review, like how arts used to have. There films that are seen as cornerstones of overall motion picture history, as perfect examples of how to structure and build a movie. The same can be applied to music as well, I’d have to guess, though I have no Citizen Kane of music to reference. Whether or not it is because of technology changing and evolving too rapidly to have a proper point of reference, or people thinking video games are completely separate examples from other forms of play, electronic gaming doesn’t really have that objective point that majority of the gaming industry could look at and consider as an exemplary pinnacle.

We do have those games though and they’re all watershed moments. Pong, Pac-Man, Space Invaders, Super Mario Bros., Ultima, Wizardry, The Legend of Zelda and a whole slew of other 1970s and early-to-mid 1980s titles should be considered as points of comparisons, but of course, things get muddled down when you consider how modern gaming has changed the way video and computer games are pushed, even if that’s not exactly working all that well. The gaming industry would like you to believe that electronic gaming is a method of storytelling over a method of playing. To repeat this point to ad nauseam, the story of a game is the story made through play. The “story” bits in FMV sequences and all those are just framing devices to justify the action of playing.

Some shirk at this notion, saying the story is the thing that keeps them playing games. That only would be natural, as each and every game has to have a core reason why it is being played. At the core level, winning against the opposing player or team is the most basic reason to play something. However, the act of playing is what makes it enjoyable. The player himself feels that it is his own actions that are carrying things forward. This is the player’s agency, which is lessened with each moment the play, the control of the game, is taken away from the player. This is why, especially in the Deep Red Ocean market, not having a Skip Movie option is considered almost a criminal offence. As a side note, you can skip PlayStation’s Final Fantasy games FMVs by opening the console’s lid and closing it again, as that forces the console to seek the next bit right after the FMV sequence. This is pretty much the only way European FF9 players can get Excalibur II due to terrible PAL port screwing with the game’s timing.

This whole post really came together because Fall Guys became the most downloaded title on PlayStation Plus. Fall Guys is nothing short of entertaining, made in a relatively short time compared to its top competition, meaning its financial results will be that much greater than Triple-A games that spend the better part of the decade on the development table. Most often you can see people citing how it beat The Last of Us 2, which is rather apt. TLoU2 was intentionally made a narrative-driven game and mentioned that it wouldn’t be fun. It would end up as gritty and gruesome, wallowing in dredges and trying to be bold as a video game. Despite the game making some kind of bank, we can’t really call it good just because it made money, right? For all intents and purposes, the play of TLoU2 is very generic and overall uninteresting. Its film-like qualities have been at the forefront and whatever agenda it’s supposed to have is a few years too late, if not whole decades. Whatever debacles it had around itself is no real interest, but Fall Guys becoming the most successful PlayStation 4 game of 2020 really says it all; the customers prefer games as games. You could say there is one core, ideological difference between Fall Guys and The Last of Us 2 and that’s in the attitude of the creators.

Fall Guys was created for profit, thus it had the need to satisfy customer wants and needs in some manner other titles on the market really didn’t. Its play is entertaining and makes for a good competition. The developers had the craftsman’s mindset and it allowed them to make a game that was good. Or as this blog often puts it; the game good enough in every aspect to satisfy the customer. The Last of Us 2 development cycle didn’t clearly consider the profit part being a question, but a rather a thing that would happen anyway, as long as they stuck to the mould. After all, the series had its fans and that already would bring in the dough. Thus, it followed the artist’s mindset, which is antithetical to craftsman’s mindset. It’s against the customer, expecting the product to sell despite it ignoring the customer altogether. TLoU2 outright hates the player at times, something that has occurred more often nowadays than it did in the past, which fights its own nature as a game. You can easily make something like this with a product that’s supposedly a guaranteed success, especially during times when macro-economics are in fine shape. If the game had still been in development and would’ve published next year, its success would’ve been smaller. The entertainment industries are feeling the effects of plummeting economics. It’s become more expensive to produce anything and customers don’t have the same amount of money to throw around willy nilly. Games like Fall Guys will become a necessity for the next few years, where the customer and their play will matter more than the creators’. The trophy project mindset hasn’t been beneficial to the game industry or to the customers overall, so perhaps forcing all the developers to re-examine their methods and games on the publishing list. There won’t be nearly as many sure-shot games in the near future.

To roll it back around, sure. Being financially successful doesn’t necessarily mean something is great by some standards, but it does mean it does scratch the itch people have had and find a superior product over its competition.

Sick and tired of the PR game

I deeply dislike the PR game any and all companies play. I hate to bring Star Wars up so often, but it’s a solid example of it, and one of the most recent. When Kathleen Kennedy said that Star Wars didn’t have books and comics to adapt from, that was a PR statement in itself to confirm and instil the notion of abandoning what Star Wars had been up to that point and everything from that point onwards would be completely new and proper. Everyone knows this is horse shit, as the 1990s was a golden age of Star Wars media with the explosion of Expanded Universe books and games hitting the shelf one after another, and George Lucas wanting to test the waters with the movie event without the movie, Shadows of the Empire. Kennedy’s statement was first and foremost for PR for people who didn’t want to read these old stories or didn’t like them. All these moves were, after all, to alienate the audience of the classic Star Wars stories in order to replace them with a newer, more hip audience. As it has been often stated, gaining a new audience from scratch is much harder and time-consuming than keeping your old one. Building those emotional connections and brand associations take time and money, which all this PR was aiming for. Star Wars was to be easily accessible again, despite it never needed more than a cursory knowledge of the setting. At most, to get any Star Wars media, the only movie fully necessary to watch is the first one. Star Wars is not a hard franchise to understand and give a crack at, but it is an extremely hard franchise to write for and build from consistently, as Disney and new Lucasfilm staff would find out.

Disney’s new continuity with Star Wars wouldn’t last too long. Reintroducing characters from the abandoned Expanded Universe like Admiral Thrawn as fan service were first cracks on the armour, as that was against the previous public statements. Rather than foraging towards something new and creating their new Star Wars Kathleen Kennedy was applauding early on and driving towards to, Disney Lucasfilm had begun to dig up characters and concepts from the abandoned Expanded Universe, which was turned into a Legacy canon that existed alongside the current continuity rather than being unceremoniously dumped as initially announced. Little bits of backpedalling here and there showcase that despite the cut-and-dry statements and intentions, Disney really wanted to keep the old fans in as well with these small chips of bacon thrown in. I’d argue the moment we first saw Disney acknowledging something was up with Star Wars success was when Thrawn was re-introduced, as that meant the new ideas that were being realised didn’t work, which would turn out to be a hard reality with each new movie seeing fewer revenues at the box office. I would be amiss of course if I didn’t mention that the PR game Lucasfilm was playing, with their whole The Force is Female shirt stunt and loudly driving political views and agendas alongside attacking consumers and customers all the while capitulating to the Chinese demands, as exemplified by the whole poster scandal off Finn’s size being shrunk. Chinese markets were supposed to make money, but seeing the Chinese don’t have a history with Star Wars unlike the Japanese and prefer wholly different kind of aesthetics, the success was less than desired. With the SARS-COV-19 making rounds, Disney is in need to look back into the US and European markets and cut their losses as much as possible, including their PR failures with Star Wars.

No media company can afford to make PR statements just for the sake of politics at the moment. People are losing their jobs, money is tight and people are not willing to join crowds in fear of infection (at least in most cases.) Kennedy has to play the PR game, despite her role having been constantly shrinking with Star Wars and other people taking her role in other productions, as it was with The Mandalorian. Kennedy had to backpedal her earlier statement about Star Wars’ media about a week back, making the very opposite statement she originally made, speaking about 40-years of Star Wars media and playing into the long-time fans’ corner, but also trying to play to the new audience’s corner by trying to introduce them as something new, as something “unheard of.” With Star Wars still in the red after Lucasfilm acquisition, acquiring that new audience failed rather damn hard all the whole alienating the old fans was a successful move, and Disney hurting for money, the PR game had to change. Making profit has become the priority again after a decade long growth curve in macro-economics, the sudden change has shown that these short-term plans have backfired massively. Disney nor any other company can afford to do whatever they want at whatever price. The money was never there for them to do whatever they wanted in whatever manner, but people had the extra money to throw at them. Now they don’t and they’re hurting. Kennedy, Lucasfilm and Disney can’t turn their coats in an instant, it has to be eased in and slowly, but surely, turn Star Wars back to something that would make money despite the personal feelings and stances of the creators themselves. A massive company has to consider their actions and the results in a far more careful manner, while individuals can throw their shit in whichever direction in a moment’s notice. For example, recently Jon St. John, best known as the voice actor of Duke Nukem, made a statement that was fast deleted. Naturally, an apology referring to the tweet was made without giving proper context what was said in what manner, but the PR game demanded it, with reinforcement of his account is going to be all about fun stuff. Statements made in anger are no less a PR disaster than statements made by Kenndy regarding Star Wars media. Pro-rape position and media giant fucking up are not exactly on the same level, but they’re both examples of the PR game on different levels. High-level PR game takes time and works slowly, it works on the consumer perception with each statement and tries to slowly turn the head of the consumer toward its own benefit. Low-level PR game is all about the moment’s heat, and often ends careers.

They’re both bullshit no matter how you turn it around though. The PR game’s intentions and attempts at changing the perception of the customer work wonders when you have the emotional connection, allowing people to justify almost anything as long as the provider has made some kind of argument, or have appealed to the emotion, in a manner that makes sense to the individual. Sometimes you can afford to make hard statements, something that most of your customers and the larger market might agree on, but not all the time. Even then, it’s probably best to simply not get involved in certain matters at all, as explicit sentiments can backfire in a very hard manner, pushing customers away towards competition. When you’re playing the PR game, you shouldn’t assume that all the customers will agree or want you to join the mob or make certain kind of statements, especially with entertainment media. Disney and numerous other companies have been hurt by their mismanaged PR as they’ve entered their brands into politics and agendas, and now that nobody’s spending money, all this is biting their asses. Yet the game has to be played and course directions have to be taken. The world shouldn’t be grabbed by superpowered flu in order for corporations to begin to serve their customers and aim for the long term, stable profits instead of short term gains that always leave something to be desired for.